Oct 28

38- Leveraging new apps for your podcasts- like blab.im

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In this episode, we attempt to address the buzz and popularity of such live-streaming tools with multiple purposes (like Meerkat, Periscope and blab.im) from the point of view of the Podcaster and a strategy for both content creation and distribution.

We have included some proof-points with some audio clips taken from episode 62 of Paul Colligan’s podcast show called The Podcast Report.

Paul Colligan - public speakerAs you will hear in this audio episode, Paul describes a strategy that he delivered since 2009 when he coined the descriptor phrase of The New Media Content Creation Model.  And we support that strategy as  Podcasters who are trying to integrate these new apps and tools into both:

– content creation

and

– content distribution.

Some of us in the podosphere call these new apps “toys” or “shiny new objects” with which we can become obsessed and enamored (even though some of them may still be in beta). We feel that it is important that your strategy for podcasting can integrate these apps so that they are part of your New Media toolbox, and where you can leverage them best by using their strengths to ENHANCE your strategy and your business model — and NOT to replace your podcasting execution by losing time and using other resources you need so you can march to your planned success.

And you will also hear in this audio episode about a possible hidden drawback by focusing on some of these tools too directly — e.g., you may have to commit to do MORE WORK to add the right assets (music, audio intro, outro, sponsorship clips, voice-over, additional encoding, posting and publication, etc.) to create a good podcast episode from the content of these apps.

We encourage you to go to The Podcast Report show and listen to episode 62, in which Paul Colligan discusses his model and this situation with these apps in more detail.

We thank Paul Colligan for his ideas and his sharing of his New Media Content Creation model, so that we can help ourselves to become better podcasters without having to be distracted and cry “Squirrel!” when new technology appears — however attractive it may be.

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Copyright (c) Matrix Solutions Corporation. All rights reserved. Selected audio clips were taken from episode 62 of Paul Colligan’s podcast show at www.ThePodcastReport.com which is copyrighted content from Paul Colligan of PaulColligan.com (c) 2015.

Sep 29

36- Intl Podcast Day vs Content Creation Day

IntlPodcastDay2015This brief BONUS episode is one to celebrate the second annual INTERNATIONAL PODCAST DAY — but it is also to reflect and ask the question about expansion of the celebration to encompass ALL New Media and/or ALL Content Creation.

Many of the podcasters today are not just podcasting alone — many are screencasting, blogging, videocasting, YouTube-ing, authoring, scoping, blabbing, etc.

The question discussed draws an analogy from 2005 of the original Portable Media Expo of the desire for a small, closed community limited to one form of content creation  and distribution — i.e., podcasting. We can relate that with the opposite desire to EXPAND the celebration and community to include the other forms of content creation and distribution in the NEW MEDIA space — i.e., New Media Expo or NMX.

This reflection tries to address the reality that many podcasters are now expanding into these other forms of New Media and they are increasing their skills and making more value of their “toolkit” that they can offer to customers and clients, as well as to the New Media Community.

Case-in-point is the podcast show that expands the topics, training, education and courses into another area of New Media:  i.e., Podcasting for Screencasters and Skills in Screencasts and Podcasts.

In any case, we wish everyone in the New Media Community a Happy International Podcast Day 2015!

Select this link to listen to this audio episode in another window.

 

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Sep 11

34- What is your END GAME goal in New Media

Whether you are a podcaster, screencaster, video-content-creator, blogger or ebook author,  we explore in this episode the questions that you need to ask about your current and future “END GAME” goals in New Media, as well as the importance of periodic review and possible revision of them.

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With cases in point and other examples, we investigate these questions (which we suggest that you ask of your New Media assets and deliverables):

1. MONETIZATION goals;

2. EDUTAINMENT goals (that is, Entertainment and/or Education);

3. Goal to build a loyal COMMUNITY;

4. What part of YOURSELF will you put into your podcast or screencast or videocast?

5. Is your goal to help COMMUNICATE and deliver your message?

6. Camaraderie goals from a common experience;

or

7. Goal to participate in a key EVENT within your New Media or Podcast space (e.g., International Podcast Day)?

In fact, we have one case-in-point video that is only a few minutes in length, but can give you the key END-GAME goal for Screencasters who want to raise the value of their skills portfolio to increase their brand, their exposure and their opportunity for success and monetization:

Select this link to watch the video PODCASTING FOR SCREENCASTERS.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Aug 27

33- In-depth interview with DISRUPTION Podcaster- Tom Schwab

In this episode, we deliver a repurposed episode from the Struggling Entrepreneur podcast. We have an in-depth interview with an Entrepreneur who is a DISRUPTER in the monetization environment in podcasting — mainly because he is committed NOT to be a podcaster. That is, he is committed to be a GUEST of podcasting interviews and create revenue streams in his entrepreneurship.

Tom Schwab and free bookThe entrepreneur is Tom Schwab. He has a business in which he leverages the results of his being a guest on podcasts:

– he turns his listeners into LEADS;

– he turns his leads into buying CUSTOMERS;

– he nurtures the customers into loyal ADVOCATES.

As you will hear in this audio episode, Tom is a Navy veteran.  Tom is a specialist in processes and systems. This has helped him to develop the content for his:

– services;

– ebook content; and

– online course content.

As you will hear, Tom has offered a 50 per cent discount for any of his premium offerings — that is, the online course and/or consulting services. All you have to do is mention to Tom that you heard about this in this podcast episode.

Select this link to listen to the audio episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Jun 30

27- Podcasting for Screencasters- Lon Naylor demo of a case study

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In this episode, Lon Naylor discusses the value of podcasting skills, podcasting deliverables and podcast monetization for the Screencaster — and, vice-versa, with Fred Castaneda.

Lon Naylor is the principal of www.LearnCamtasia.com, which is a weekly Screencast coaching webinar membership site. He is also a podcaster, with his show called ScreencastWeekly.com.

In this discussion webinar, Fred Castaneda talks with Lon about the value of podcasting from the PODCASTER’s viewpoint.

In this discussion, a CASE STUDY is described, and the demonstration given by Lon Naylor shows how he created additional content in another format (screencasting from an audio podcast episode) by creating a visual and compelling presentation for the audience. This can be done in either PowerPoint(R) or Camtasia Studio(R).

You will note that Lon took an already existing and published audio podcast episode of 13 minutes, and then he:

– created the framework for the visual properties of the presentation;

– decided which theme, which font which design to use;

– added animations and effects (e.g., dissolves, transitions, fly-ins, etc.) to include in which specific visuals;

– added the musical score to enhance the existing podcast; and

– added the link to go and see the final screencast from this project.

This content was created by Lon Naylor from a webinar that was given for those who want to know more about enhancing their screencasting skills in his LearnCamtasia.com weekly coaching webinars.

For more information, you can reach the contact information about Lon Naylor at:

www.LearnCamtasia.com

If you wish to watch the YouTube video of this content, you can go to the link, which is called “How Screencasters can Leverage Podcasting”:

If you wish to see the finished project that is described in this case study by Lon Naylor, you can go to this link:

https://www.youtube.com/watch?v=Qje3pZMRGZg

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 To listen to the audio episode in another window, select this link.

Copyright (c) 2015, Lon Naylor and Logical Drive Marketing, LLC. All rights reserved.

 

Jun 02

26- Differentiating yourself and Brand in Podcasting- lessons from case studies

A major decision for most entrepreneurs is the one to enter a market that has a reputation of being “saturated.” The cause could be one of many reasons.

In this Bonus episode, we look into issues and concerns for the entrepreneur to either enter or continue in a saturated market — and we do so from real-life case studies of small businesses.

The first case study examines the risks and the suggested recommendations for looking at the product, service, offering or brand entry into a “saturated market.” These may include:

– confirming with research that you have a greater value offered to you target audience than what is currently available from competitors (again, a new added value at the right time, right place and right “formula”);

– confirming that there is an abundance mentality in the market to lower your risk of entry; and

– Your target audience belongs to a “niche” or “super-niche” of potentially loyal fans that have the NEED and WANT of what you are offering to deliver in value (or products, services or offerings or courses, etc.) and are passionate about the niche issues; or

– Your target audience is a proven one in the niche, and you may already have them as known followers for your current communications to them;

…and other factors.

Such is the case of the new course to be launched (along with its existing podcast show for creating awareness and exposure) that is called Podcasting for Screencasters.

Podcasting4Screencasters screen shot epis 3

As part of this entrance into this saturated marketplace of podcasts that teach their target market how to podcast, you may find out more about the free webinar at:

http://www.podcastingforscreencasters.com/webinar

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The second case study concerns the decision to REMAIN in a market that is “saturated.” It is the 8-year old podcast show called The Struggling Entrepreneur — an interview-based show with entrepreneur guests, as well as other business content for the entrepreneur.

The reasons for continuing are given, and they include some of the following:

– You may already be getting great feedback and actions from your target audience, expressing their knowledge, their liking you and trusting you in various ways, especially communication with you;

– You may already have had some measure of “success” (which is defined differently for every entrepreneur) with your target audience, and your main objective would be to KEEP your current audience, while GROWING it with planned marketing strategy that turns into execution of a marketing plan for the marketing tactics; and

– Your objective may be to complete the path steps of

.    .Subject Matter expert ==>

.         .Problem-solver for your niche audience ==>

.            .Trusted advisor with proof of reference sales ==>

.                .THOUGHT LEADER for your target audience.

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We also highlighted certain “take-aways” from this episode, including:

– asking yourself  (with a documented proposed plan of executing the four steps to success)  how YOU can become a Thought Leader.

– Confirming what is your documented of measure of success; and

– Documenting a planned exit strategy with alternatives, in case you do not succeed in this saturated market within a planned period of time.

Finally, we did mention another show which we referenced —  it was Paul Colligan at www.ThePodcastReport.com.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Mar 31

24- Online Course — PODCASTING FOR SCREENCASTERS

The website of Podcasting4Screencasters.com describes an online course — specifically designed for current Screencasters — that will help to increase the skills and build value in the New Media portfolio. This will help to build SKILLS IN PODCASTING, as well as extend the knowledge,  abilities and reach into the podosphere for the Screencaster.

This course will be coming soon, and it will be announced shortly.

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THE COURSE PRODUCERS AND INSTRUCTORS:

With credentials in their respective fields of New Media and content creation and delivery, the two course producers and instructors are Lon Naylor (professional screencaster and videocaster, aka “Mr. Learn Camtasia” because of his instructor role at www.LearnCamtasia.com) and Fred Castaneda (professional podcaster, aka “Podcast Reporter” at www.PodcastReporter.com).

Skills in Screencasts and Podcasts-TM-Aug2014______________________________________________

About the Course called “Podcasting for Screencasters”

 This online course is designed for current or professional Screencasters who wish to become proficient in the skills required to become beginning podcasters.  The objective is to help increase the skill level, and thus, to help you add value to your New Media Portfolio with the ability to plan, produce, publish and promote podcasts.

As content producers, this new format for extending your reach and audience to the podosphere can be a significant extension to your professional career and experience.

This course is NOT just theory. It is a practical application and demonstration of how to get this done, so that you can actually perform the tasks to create, produce, publish and promote podcast shows and podcast episodes — right after finishing the course.

The course will have the following major modules:

1.  Introduction to the Course and the Seven Simple Steps to Podcasting from the viewpoint of a Screencaster.

2.  Step One:  Review the Assets from your Screencast that can be used.

3.  Step Two:  Create an outline by consolidating your message and media.

4.  Step Three:  Create and finalize your mp3 file of recorded and edited audio.

5.  Step Four:  Move your mp3 file to your media host platform.

6.  Step Five:  Create the POST of your podcast episode.

7.  Step Six:  Publish your podcast in the iTunes(R) directory.

8.  Step Seven:    Promote your podcast and show episodes.

9.  Wrap-up:  Featuring resources, hints and tips.

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Copyright (c) 2015, Matrix Solutions Corporation and Logical Drive Marketing, LLC. All rights reserved.

Feb 22

22- Screencast Pro- a platform for Marketers and aspiring Screencasters

In this episode of Skills In Screencasts and Podcasts, we deliver a discussion with Lon Naylor about a new offering and program called Screencast Pro.

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The key date and times are:  24 February 2015, at 9:00 a.m. Eastern for early-bird content), as well as 11:00 am Eastern (for CART).

ScreencastPro cart date

As you will hear in this audio episode, Lon describes:

– the origin and development of this program with his joint venture partner, Joey Xoto;

– the pre-launch and launch activities (with the CART availability on 24 February 2015) including 3 videos as pre-launch content;

– the inclusion of free resources, hints, tips, tricks and templates that allow an aspiring screencaster, Internet Marketer, Entrepreneur or Podcaster or New Media professional to use the templates and deliver effective screencasts very quickly;

– the availability of a membership site where continuing templates, discussions, demos and other added value content will be available to those who purchase the offering; and

– much more (hint:: go to episode 19 of this podcast show for a detailed look at some pre-launch videos about the benefits of Screencast Pro).

For more information (until the actual CART availability and launch of the offering),  select the link, below:

http://www.screencastpro.net

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Or, if you wish to see the pre-launch videos (there are 3) prior to the CART-date availability, select this link:

http://www.screencastpro.co/coming/

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Copyright (c) 2015, Lon Naylor and Joey Xoto of screencastpro.net. All rights reserved.

Feb 15

20- Screencasting for Podcasters

In this audio episode, we deliver the audio from a presentation that was recorded as mp3 by Fred Castaneda, from a session of the 2014 podcaster conference called Podcast Movement.

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The slides that go along with this presentation are included at this link:

Select this link to view the slides for this presentation.

This presentation was 47 minutes, and we thank Gary Leland, who has his New Media magazine called Podertainment, as well as being one of the Podcast Movement conference founders. The original recording was video from the conference session.

The content of this presentation covers the following topics:

– Why Screencasting if I already do Podcasting?

– Becoming a Successful Screencaster:

* Opportunity for more revenue streams

* the Skills

* the Difficulty and ease of Screencasting for a podcaster

* Case study:  episode from www.PodcastReporter.com

* Lessons learned, recommendations and resources

* Summary

Your choice for consuming the content of the presentation:

Select this link to view and listen to the quality video and audio presentation (like a webinar) as an mp4-file.

Select this link to listen to the audio episode in another window.

Select this link to view the slides for this presentation.

Note: Fred was recorded at the Podcast Movement conference, and this audio episode was taken from the video recording of that session. However, the webinar-like mp4 file was created separately and outside the conference.

Copyright (c) 2015, Matrix Solutions Corporation and www.podcastmovement.com. All rights reserved.

Feb 11

19- Key factors for successsful screencast videos- from Lon Naylor

This episode is the audio narration of the first ScreencastPro promotion video. The video is narrated by Lon Naylor. And so we have repurposed the audio in this episode for you.

Camtasia-Marketing-video-Report However, Lon Naylor does more than promote…

Lon EDUCATES us by describing vital facts about promotion, marketing, selling and gaining repeat business from your loyal fans (not just one-time customers). He describes WHY and HOW getting skills in screencasting can benefit your business — especially if you are an entrepreneur and/or Internet Marketer.

But Lon does much more than that. He also describes the subtleties of marketing and promotion using screencasts. Instead of SELLING, you can actually help other people to buy, so that they can address their problems and/or concerns. And Lon shows you how screencasts can be a good tool for you to do this with his tool.

Selling-and-buying marketing facts

As you will hear in this audio episode, he speaks at various intervals about the video (which he assumes you are consuming), with the link to the video and a report that you can download.

The video link for both watching and consuming the 14-minute video — as well as getting the report downloaded to you — is given, below. And it is free.

However, when you listen to the audio episode, you can get the gist of what Lon describes as the difficulty of selling and the opportunity to benefit from providing solutions and making yourself someone that is known, trusted and liked by potential (and returning) customers.

To view the video in entirety, as well as download the free report mentioned in the audio episode, please visit this link:

http://www.screencastpro.co/profits/

We will also have the content of the next 2 videos as episodes in this series of Skills In Screencasts and Podcasts.

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Select this link to listen to the audio episode in another window.

Copyright (c) 2015, Lon Naylor of ScreencastPro.com, and screencastpro.co. TechSmith, Camtasia, Camtasia Studio, and SnagIt are either registered trademarks or trademarks of TechSmith in the United States and/or other countries.This site is in no way affiliated with Techsmith Corporation. PowerPoint is a registered trademark of Microsoft Corporation.