Apr 06

50- Possible pitfalls for screencasters and podcasters with email

You can listen to this audio episode by selecting the link below:

Select this link to listen to the audio episode in another window.

In this episode, we have an audio narration of a blogpost by Michele A. Scism from www.solo-e.com. It is called

The 10 Ways You Are Killing Your Business with Email.

10 ways kill bus email web site

This audio episode is repurposed from episode 292 of the podcast series called The Struggling Entrepreneur.

Understanding the possible pitfalls — and how to avoid them — are critical lessons learned from other entrepreneurs — especially for podcasters and screencasters in the New Media Space.

In this repurposed blog post, Michele Scism reviews 10 different ways that may be possible troubles for entrepreneurs.

You can review the written blog post at:

http://www.solo-e.com/article/the-10-ways-you-are-killing-your-business-with-email/

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Copyright (c) 2016, Michele A Scism and www.solo-e.com.

Nov 22

41- More content creators are becoming Podcasters

Skills in Screencasts and Podcasts-2014

“More New Media Content Creators are now becoming Podcasters”.

This is the title of an article in the October, 2015, issue of the electronic magazine called Podertainment at www.Podertainment.com.

Podertainment-Issue20-cover-Oct2015This audio episode is an audio narration of the article — complete and unabridged — by Fred Castaneda.

Note: you may read the pdf file of the original transcript for this article by selecting this link:

http://traffic.libsyn.com/fgcastgain/Text-for-article-for-Podertaiment-Oct2015.pdf

_________________________________________

This article delivers 5 cases in-point, which are:

1.  Lon Naylor, aka “Mr. LearnCamtasia.com with his podcast show called Screencast Weekly . He is also a co-host for the podcast show called Skills in Screencasts and Podcasts.

2. Michael Stelzer, known for his newsletter called Social Media Examiner;

3. D’Vorah Lansky, author and podcaster with her show Podcasting Success Secrets;

4. Craig Cannings, trainer for VAs and aspiring video tutorial creators with his podcast called Teach, Inspire and Profit;

and

5. Hall T. Martin of the Texas Entrepreneurs Network, with his podcast show called Angel Connect.

and also has references to Paul Colligan and his New Media Content Creation Model  (discussed in episode 62 of his podcast show at  www.ThePodcastReport.com).

There are also mentioned examples of repurposed content from newer streaming and video communication methods from:

Daniel J Lewis and his Audacity to Podcast show

and

Ray Ortega, the chief host of Podcasters Roundtable.

 We begin to explore the value to screencasters, bloggers, authors, video creators, blabbers, and other New Media content creators of repurposing their content into audio podcasts — and the results of this new phenomenon.

Select this link to listen to the audio episode in another window.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Sep 11

34- What is your END GAME goal in New Media

Whether you are a podcaster, screencaster, video-content-creator, blogger or ebook author,  we explore in this episode the questions that you need to ask about your current and future “END GAME” goals in New Media, as well as the importance of periodic review and possible revision of them.

screncastartwork2048

With cases in point and other examples, we investigate these questions (which we suggest that you ask of your New Media assets and deliverables):

1. MONETIZATION goals;

2. EDUTAINMENT goals (that is, Entertainment and/or Education);

3. Goal to build a loyal COMMUNITY;

4. What part of YOURSELF will you put into your podcast or screencast or videocast?

5. Is your goal to help COMMUNICATE and deliver your message?

6. Camaraderie goals from a common experience;

or

7. Goal to participate in a key EVENT within your New Media or Podcast space (e.g., International Podcast Day)?

In fact, we have one case-in-point video that is only a few minutes in length, but can give you the key END-GAME goal for Screencasters who want to raise the value of their skills portfolio to increase their brand, their exposure and their opportunity for success and monetization:

Select this link to watch the video PODCASTING FOR SCREENCASTERS.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Aug 25

32- PODCASTERS SOCIETY program helps podcasters take their show to AMAZING levels

Especially for screencasters who are contemplating adding podcasting to their New Media portfolio and skill set — as well as screencasters who recently joined the podcasting community by adding published podcasts into the podosphere — there is a new program announced on 20August2015 from Daniel J. Lewis that can help these people get on the FAST TRACK to grow their podcast show to a level that is named “AMAZING.”

PS web site pageThis episode focuses on the launch and announcement of a new premium membership site ONLY for podcasters who already have a podcast published in iTunes(R).

And remember: podcasts can be video podcasts, as well as audio podcasts.

The program is called PODCASTERS SOCIETY at podcasterssociety.com (2 middle s’s). [Editor’s note: the apostrophe was  omitted due to technical issues with tags in this post]

This premium offering and program comes to you via Daniel J Lewis, podcaster for The Audacity to Podcast.

As you will hear in this audio podcast episode is my initial perspective after I had joined the program. My reasons for joining and hopes for value are included in the audio podcast.

I consider this more of a “mentorship collaboration” program, with a site that provides webinars that are premium, as well as some guest webinars that allow anyone to consume the latter for free for a day or two only.

This episode describes, from my viewpoint, the value that is promised and the types of collaboration that will be available:

– interactive webinars within the community;

(note: there will be a webinar with a special subject-matter-expert guest each month, and this will be open to the public–including a replay– but only for a couple of days, after which it will be available only to the members of PODCASTERS SOCIETY)

– networking;

– discussions;

– Q and A

FORA for different discussion items (n.b.: “forums” is not correct, since FORUM and FORA  are from the Latin word forum, whose plural is “fora” — very much like: the plural of criterion is criteria. Sorry to be pic., but isn’t nice to know what is correct?);

– One note that is good news for us: There is NOT yet another private facebook group with this program! That’s what the fora offer.

– Chat with the Slack program;

– Teams with intercommunication helping of each other;

and

– more focused expertise from Daniel J Lewis to the members in other avenues (e.g., via webinar Q/A, via discounts, etc.).

FORA with off-topic RANTThere is a replay webinar available to describe the program, along with the initial pricing that expires on 10 September 2015 at:

http://app.webinarjam.net/replay/17740/94bb05a7a1/0/lw7118838a1

Note: please excuse the 2 audio clips in this episode, which I included as part of “dry humor” for the content theme.

Finally, now that I have joined, I will be able to provide more details about this type of membership site and the value it has specifically for podcasters — and that this is NOT yet another program that teaches you how to podcast as a beginner.

Select this link to listen to the audio podcast episode in another window.

Note: Please be advised that charter membership will end on September 10th of 2015.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Mar 31

25- Planning for Podcast Monetization – an Interview

In this episode, D’Vorah Lansky interviews Fred Castaneda from her podcast show called Podcasting Success Secrets.

FC-for-DVL-interview-2015-03-31_7-03-10We have repurposed the audio interview and some of the content from the podcast show notes.

Here are some of the key points from the interview, as delivered by D’Vorah Lansky’s own Show Notes from her podcast show at www.PodcastingSuccessSecrets.com:

Screencasting and Podcasting

  • Screencasting is the technology to capture what’s on your computer screen and save that as a video file.
  • The 4 General Types of Content
    • Audio – narrating, explaining, music, intro-outro, etc.
    • Video –
      • Live action – created with camera [FC note: commonly referred to as “full-motion video”]
      • B-roll – old video files rolled together
    • Presentation slides – sequence of slides delivered via PowerPoint or a similar software, incorporating pictures, words and animations to bring a story to life.
    • Screencasting – showing people how you do something directly on your computer screen. Gives them a peek into the “back office.”
  • Combining the four types of content via a software like Camtasia creates visually compelling content that tells a story and makes people feel more comfortable buying your product or using your service.
  • Itunes is now displaying Video podcasts with a video symbol by it. Sometimes these podcasts are getting more attention than traditional audio only podcasts. Having audio and visual options makes your show attractive to people who like to listen as well as people who want to watch programs and increases your audience.

Fred’s Takeaway Tips for New Podcasters

  • Get your Skills Up and Running
  • Do It Because You Like It and Want to Have Fun
  • Decide Who You Want As Mentors, Ask Them and Stick With Them
  • Decide What is Your Passion and Go With It

Links to Resources Mentioned

 

Website-episode009-DV-2015-03-31_6-54-15

Select this link to listen to the audio episode in another window.

Copyright (c) 2015, D’Vorah Lansky of www.PodcastingSuccessSecrets.com and Fred Castaneda of www.SkillsInScreencastsAndPodcasts.com.

Mar 31

24- Online Course — PODCASTING FOR SCREENCASTERS

The website of Podcasting4Screencasters.com describes an online course — specifically designed for current Screencasters — that will help to increase the skills and build value in the New Media portfolio. This will help to build SKILLS IN PODCASTING, as well as extend the knowledge,  abilities and reach into the podosphere for the Screencaster.

This course will be coming soon, and it will be announced shortly.

_________________________________________

THE COURSE PRODUCERS AND INSTRUCTORS:

With credentials in their respective fields of New Media and content creation and delivery, the two course producers and instructors are Lon Naylor (professional screencaster and videocaster, aka “Mr. Learn Camtasia” because of his instructor role at www.LearnCamtasia.com) and Fred Castaneda (professional podcaster, aka “Podcast Reporter” at www.PodcastReporter.com).

Skills in Screencasts and Podcasts-TM-Aug2014______________________________________________

About the Course called “Podcasting for Screencasters”

 This online course is designed for current or professional Screencasters who wish to become proficient in the skills required to become beginning podcasters.  The objective is to help increase the skill level, and thus, to help you add value to your New Media Portfolio with the ability to plan, produce, publish and promote podcasts.

As content producers, this new format for extending your reach and audience to the podosphere can be a significant extension to your professional career and experience.

This course is NOT just theory. It is a practical application and demonstration of how to get this done, so that you can actually perform the tasks to create, produce, publish and promote podcast shows and podcast episodes — right after finishing the course.

The course will have the following major modules:

1.  Introduction to the Course and the Seven Simple Steps to Podcasting from the viewpoint of a Screencaster.

2.  Step One:  Review the Assets from your Screencast that can be used.

3.  Step Two:  Create an outline by consolidating your message and media.

4.  Step Three:  Create and finalize your mp3 file of recorded and edited audio.

5.  Step Four:  Move your mp3 file to your media host platform.

6.  Step Five:  Create the POST of your podcast episode.

7.  Step Six:  Publish your podcast in the iTunes(R) directory.

8.  Step Seven:    Promote your podcast and show episodes.

9.  Wrap-up:  Featuring resources, hints and tips.

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Copyright (c) 2015, Matrix Solutions Corporation and Logical Drive Marketing, LLC. All rights reserved.

Jan 07

16- Combining screencasts, podcasts & video — Dave Jackson discussion and an alternate “interview”

In this episode, we have a discussion about strategies to combine screencasting, audio podcasting and video for an entrepreneur business.

Key to this discussion is the description that Dave Jackson gives us about his business and multiple podcasts.  Dave is one of the very first podcasters in 2005, who is known as “The Podcast Coach” and headmaster of The School of Podcasting show and Premium Membership Site Program.

Dave Jackson on google+ hangout- combination strategy 13Dec14This discussion was recorded during Dave’s session of a google+ hangout (which he provides every Saturday morning at 10:30 Eastern time) called ASK THE PODCAST COACH. This is not only a live video-based google+ hangout on air, but also it is an audio podcast to which you can subscribe in iTunes(R).

ASK-the-Podcast-Coach-on-iTunesAs you will also hear in this audio episode, we also go into a discussion about how you, as a podcaster, screencaster or content creator can incorporate public info and published audio clips (such as from a podcast episode) to discuss themes, topics and issues that were previously talked about by a possible interviewee (but who may be unavailable — e.g., he may be so busy that this individual cannot participate in your show).

We take the example of Dave Jackson and his clip that was used in this episode — and then use this format to create content around the clip. For us, it is almost like having an interview without the interviewee in a live interview.

NOTE: However, you may wish to inform the content creator of the clip of content you wish to use, and also get permission from him (please see the section, below, called “SPECIAL NOTE AND ADDENDUM.”)

We also talked about free resources from Lon Naylor that are available from the link of LearnCamtasia.com:

Sign up for the FREE Screencaster’s Toolkit, which will contain:

Ace the Audio screencast; and

Video Settings in Plain English screencast

and other tools.

Skills in Screencasts and Podcasts-2014

Select this link to listen to the audio episode in another window.

________________________________

SPECIAL NOTE and ADDENDUM:

Dave Jackson had some comments about including his clip from his podcast show called Ask the Podcast Coach. He mentions it in episode 443 of his podcast show, School of Podcasting.

To listen to what he said, please go to the episode 443 and you can hear his comments, from the time stamp of 7:15 minutes to 11:30 minutes (only 4 and 1/2 minutes). As he states, he has no problem with our using the audio clip from his show.

However, as a tip for podcasters or screencasters, he also points out that you may not feel comfortable in having other people access and republish your content or clips or audio, etc., without express permission. In his blog at the School of Podcasting, he provides written comments and suggestions at this link:

http://schoolofpodcasting.com/train-your-guests-and-audience-to-promote-your-show/

Creative Commons Lic-from SOP page

If you read the section titled “Creative Commons Licensing,” Dave suggests how this uneasiness can be addressed. It is by providing a Creative Commons License to your content. There are multiple Creative Commons License options.

The option that Dave provides is in his blog:

“This work is licensed under a Creative Commons Attribution 4.0 International License.”

He also gives the link of https://creativecommons.org/licenses/

so that you can see for yourself the options and select the one that you wish to use to license your content.

STRATEGY HINT: On the positive side, one strategy to consider is that you may want to engage with people who WANT to use your content. By putting a Creative Commons Attribution license, you can encourage (and require) them to contact you for repurposing or publishing on their own content distribution and delivery systems. This is a good way to know who is engaged and to let you help them use your content. You may want to partner with them, etc.

However, we are NOT giving legal advice (nor should this text be considered as such), as we are not attorneys. We merely report on what others are saying and perhaps hint at a strategy that may work for you. But when in doubt of legal issues that deal with podcasting, screencasting or any kind of New Media content creation, distribution, delivery or repurposing, etc., you can always contact an attorney who specializes in such law (in fact, he himself has a podcast show of his own that deals in New Media content law). From our consumption of podcasts and interviews and after having heard him in a Podcasters Roundtable, we would like to make you aware that one such attorney is Gordon Firemark, who can be reached at:

http://firemark.com/about/gordon-firemark/

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

Dec 02

14- Lon Naylor interview with James Maduk

About a month ago, Lon Naylor was interviewed by James Maduk, the key principle of the blog titled WPBlogSupport.com.

James Maduk interview with Lon Naylor

In his own words, he describes the focus of this informative dialogue:

Need to create products for your WordPress Site?  How about “How-To” guides taken directly from your desktop or phone screen?

If a Picture’s worth a thousand words a Camtasia Studio Screencast is worth a million.

Everything you need to learn about Camtasia Studio by TechSmith and creating great WordPress video content can be found at Lon Naylor’s and Michelle Schoen’s http://learncamtasia.com .

. . . I spent a full 40 minutes on the phone with Lon who specializes in video marketing using Camtasia screencast software and is regarded as one of the top experts in this field by some of the most famous names in Internet Marketing today.

His successful ScreencastStudios.com membership site and products set the standard for high quality, highly effective sales and marketing videos using Camtasia, PowerPoint(R) and other top tools. His goal is to “Rid the world of lousy Camtasia marketing videos.”

We thank Lon Naylor for his permission to repurpose this interview that describes his journey with blogs and screencast.

If you wish to contact James Maduk, here is the info:

Web site: http://www.WPBlogsupport.com

Phone:  613-697-2162

Email id:  info@wpblogsupport.com

___________________________

To contact Lon Naylor, please go to:

http://screencaststudios.com/about/meet-the-team/

______________________________________

Select this link to listen to the audio episode in another window.

Copyright (c) 2014, Lon Naylor and Logical Drive Marketing, LLC and James Maduk of WPBlogsupport.com. All rights reserved.

Nov 26

13- Doug Welch- one of the first podcaster and screencaster

Baby Boomer Douglas E. Welch of the very first podcasters in the podosphere (since September, 2004) was also one of the very first New Media content producers who standardized in (1) repurposing content from a written column or blog: and (2) using screencasts to provide additional value to all 6 of his early podcast shows; and (3) taking a lead in organizing virtual events in the Bar-Camp style of un-conferences.

Douglas had his first podcast, Career Opportunities, and then added 5 more shows to become a prolific podcaster in multiple genres — from business, careers, gardening, finance, and high-tech discussions.

His current podcasts are available for subscription at www.DouglasEWelch.com.

His background is creative and not conventional — he was a THEATER major in college, but he was successful as an Entrepreneur for many years with his freelance computer-and-LAN installation-and-support business.

As you will hear in this audio episode, crawling under tables and desks to install or unclog the coils of cable that grow in IT locations was something less than desirable. So he decided to go into helping others with counsel, advice, public speaking, presentations and consulting for New Media, including screencasting, podcasting, video, blogging and other New Media areas. In addition, he is the author of 5 published books on amazon.com and other publishers.

Doug Welch as an author

Doug continues to be a driving force in the San Fernando Valley of Southern California with his own “Tribe” called New Media Interchange.

If you wish to contact Doug, please visit http://www.DouglasEWelch.com

 Select this link to listen to this audio episode in another window.

Copyright (c) 2014, Matrix Solutions Corporation and Logical Drive Marketing, LLC. All rights reserved.

Nov 14

11- Tips for success in Screencasting – Lon Naylor on Coachzing.com

The CoachZing Show is a podcast series, available on iTunes(R) and other directories, which delivers interviews with entrepreneurs, coaches, therapists, authors and speakers — to discover tips and techniques for effective content creation and marketing. It is available on iTunes and other directories, and it is a free podcast show.

Doug Foresta is the interviewer and host of this podcast show.

Lon Naylor on CoachZing

In this episode, we have a repurposed interview — as it is originally published by CoachZing.com. The reason why we deliver it in entirety and unedited as the final mp3 file published by CoachZing is that the person being interviewed is Lon Naylor, who is known as “Mr. Learn Camtasia” or “The Camtasia Guy.”

Lon Naylor - success in screencasting

As you will hear in this audio episode, Lon gives strategies for improving your content on the web for video or screencasts. He describes the most common errors that content creators make when they enter the environment of video publishing — as well as how to avoid them.

Lon has had success in his several web sites with educational, training, entertaining and informative video — and now podcasts — such as:

LearnCamtasia.com

Screencaststudios.com

ScreencastProfits.com

PodcastingForScreencasters.com

Lon is a successful video and screencast content creator, as well as a recent podcaster at Screencast Weekly.

If you wish to contact Lon, he is available at:

Lon@LearnCamtasia.com

Doug Foresta may be reached at www.Coachzing.com.

 Select this link to listen to the audio episode in another window.

Copyright (c) 2014, Doug Foresta of Coachzing.com and Lon Naylor of LearnCamtasia.com. All rights reserved. Republished with permission from Lon Naylor.