Jun 30

27- Podcasting for Screencasters- Lon Naylor demo of a case study

PC-4-SC-title-slide

In this episode, Lon Naylor discusses the value of podcasting skills, podcasting deliverables and podcast monetization for the Screencaster — and, vice-versa, with Fred Castaneda.

Lon Naylor is the principal of www.LearnCamtasia.com, which is a weekly Screencast coaching webinar membership site. He is also a podcaster, with his show called ScreencastWeekly.com.

In this discussion webinar, Fred Castaneda talks with Lon about the value of podcasting from the PODCASTER’s viewpoint.

In this discussion, a CASE STUDY is described, and the demonstration given by Lon Naylor shows how he created additional content in another format (screencasting from an audio podcast episode) by creating a visual and compelling presentation for the audience. This can be done in either PowerPoint(R) or Camtasia Studio(R).

You will note that Lon took an already existing and published audio podcast episode of 13 minutes, and then he:

– created the framework for the visual properties of the presentation;

– decided which theme, which font which design to use;

– added animations and effects (e.g., dissolves, transitions, fly-ins, etc.) to include in which specific visuals;

– added the musical score to enhance the existing podcast; and

– added the link to go and see the final screencast from this project.

This content was created by Lon Naylor from a webinar that was given for those who want to know more about enhancing their screencasting skills in his LearnCamtasia.com weekly coaching webinars.

For more information, you can reach the contact information about Lon Naylor at:

www.LearnCamtasia.com

If you wish to watch the YouTube video of this content, you can go to the link, which is called “How Screencasters can Leverage Podcasting”:

If you wish to see the finished project that is described in this case study by Lon Naylor, you can go to this link:

https://www.youtube.com/watch?v=Qje3pZMRGZg

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Copyright (c) 2015, Lon Naylor and Logical Drive Marketing, LLC. All rights reserved.

 

Jun 02

26- Differentiating yourself and Brand in Podcasting- lessons from case studies

A major decision for most entrepreneurs is the one to enter a market that has a reputation of being “saturated.” The cause could be one of many reasons.

In this Bonus episode, we look into issues and concerns for the entrepreneur to either enter or continue in a saturated market — and we do so from real-life case studies of small businesses.

The first case study examines the risks and the suggested recommendations for looking at the product, service, offering or brand entry into a “saturated market.” These may include:

– confirming with research that you have a greater value offered to you target audience than what is currently available from competitors (again, a new added value at the right time, right place and right “formula”);

– confirming that there is an abundance mentality in the market to lower your risk of entry; and

– Your target audience belongs to a “niche” or “super-niche” of potentially loyal fans that have the NEED and WANT of what you are offering to deliver in value (or products, services or offerings or courses, etc.) and are passionate about the niche issues; or

– Your target audience is a proven one in the niche, and you may already have them as known followers for your current communications to them;

…and other factors.

Such is the case of the new course to be launched (along with its existing podcast show for creating awareness and exposure) that is called Podcasting for Screencasters.

Podcasting4Screencasters screen shot epis 3

As part of this entrance into this saturated marketplace of podcasts that teach their target market how to podcast, you may find out more about the free webinar at:

http://www.podcastingforscreencasters.com/webinar

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The second case study concerns the decision to REMAIN in a market that is “saturated.” It is the 8-year old podcast show called The Struggling Entrepreneur — an interview-based show with entrepreneur guests, as well as other business content for the entrepreneur.

The reasons for continuing are given, and they include some of the following:

– You may already be getting great feedback and actions from your target audience, expressing their knowledge, their liking you and trusting you in various ways, especially communication with you;

– You may already have had some measure of “success” (which is defined differently for every entrepreneur) with your target audience, and your main objective would be to KEEP your current audience, while GROWING it with planned marketing strategy that turns into execution of a marketing plan for the marketing tactics; and

– Your objective may be to complete the path steps of

.    .Subject Matter expert ==>

.         .Problem-solver for your niche audience ==>

.            .Trusted advisor with proof of reference sales ==>

.                .THOUGHT LEADER for your target audience.

SE screen shot

We also highlighted certain “take-aways” from this episode, including:

– asking yourself  (with a documented proposed plan of executing the four steps to success)  how YOU can become a Thought Leader.

– Confirming what is your documented of measure of success; and

– Documenting a planned exit strategy with alternatives, in case you do not succeed in this saturated market within a planned period of time.

Finally, we did mention another show which we referenced —  it was Paul Colligan at www.ThePodcastReport.com.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Mar 31

25- Planning for Podcast Monetization – an Interview

In this episode, D’Vorah Lansky interviews Fred Castaneda from her podcast show called Podcasting Success Secrets.

FC-for-DVL-interview-2015-03-31_7-03-10We have repurposed the audio interview and some of the content from the podcast show notes.

Here are some of the key points from the interview, as delivered by D’Vorah Lansky’s own Show Notes from her podcast show at www.PodcastingSuccessSecrets.com:

Screencasting and Podcasting

  • Screencasting is the technology to capture what’s on your computer screen and save that as a video file.
  • The 4 General Types of Content
    • Audio – narrating, explaining, music, intro-outro, etc.
    • Video –
      • Live action – created with camera [FC note: commonly referred to as “full-motion video”]
      • B-roll – old video files rolled together
    • Presentation slides – sequence of slides delivered via PowerPoint or a similar software, incorporating pictures, words and animations to bring a story to life.
    • Screencasting – showing people how you do something directly on your computer screen. Gives them a peek into the “back office.”
  • Combining the four types of content via a software like Camtasia creates visually compelling content that tells a story and makes people feel more comfortable buying your product or using your service.
  • Itunes is now displaying Video podcasts with a video symbol by it. Sometimes these podcasts are getting more attention than traditional audio only podcasts. Having audio and visual options makes your show attractive to people who like to listen as well as people who want to watch programs and increases your audience.

Fred’s Takeaway Tips for New Podcasters

  • Get your Skills Up and Running
  • Do It Because You Like It and Want to Have Fun
  • Decide Who You Want As Mentors, Ask Them and Stick With Them
  • Decide What is Your Passion and Go With It

Links to Resources Mentioned

 

Website-episode009-DV-2015-03-31_6-54-15

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Copyright (c) 2015, D’Vorah Lansky of www.PodcastingSuccessSecrets.com and Fred Castaneda of www.SkillsInScreencastsAndPodcasts.com.

Mar 31

24- Online Course — PODCASTING FOR SCREENCASTERS

The website of Podcasting4Screencasters.com describes an online course — specifically designed for current Screencasters — that will help to increase the skills and build value in the New Media portfolio. This will help to build SKILLS IN PODCASTING, as well as extend the knowledge,  abilities and reach into the podosphere for the Screencaster.

This course will be coming soon, and it will be announced shortly.

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THE COURSE PRODUCERS AND INSTRUCTORS:

With credentials in their respective fields of New Media and content creation and delivery, the two course producers and instructors are Lon Naylor (professional screencaster and videocaster, aka “Mr. Learn Camtasia” because of his instructor role at www.LearnCamtasia.com) and Fred Castaneda (professional podcaster, aka “Podcast Reporter” at www.PodcastReporter.com).

Skills in Screencasts and Podcasts-TM-Aug2014______________________________________________

About the Course called “Podcasting for Screencasters”

 This online course is designed for current or professional Screencasters who wish to become proficient in the skills required to become beginning podcasters.  The objective is to help increase the skill level, and thus, to help you add value to your New Media Portfolio with the ability to plan, produce, publish and promote podcasts.

As content producers, this new format for extending your reach and audience to the podosphere can be a significant extension to your professional career and experience.

This course is NOT just theory. It is a practical application and demonstration of how to get this done, so that you can actually perform the tasks to create, produce, publish and promote podcast shows and podcast episodes — right after finishing the course.

The course will have the following major modules:

1.  Introduction to the Course and the Seven Simple Steps to Podcasting from the viewpoint of a Screencaster.

2.  Step One:  Review the Assets from your Screencast that can be used.

3.  Step Two:  Create an outline by consolidating your message and media.

4.  Step Three:  Create and finalize your mp3 file of recorded and edited audio.

5.  Step Four:  Move your mp3 file to your media host platform.

6.  Step Five:  Create the POST of your podcast episode.

7.  Step Six:  Publish your podcast in the iTunes(R) directory.

8.  Step Seven:    Promote your podcast and show episodes.

9.  Wrap-up:  Featuring resources, hints and tips.

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Copyright (c) 2015, Matrix Solutions Corporation and Logical Drive Marketing, LLC. All rights reserved.

Feb 22

22- Screencast Pro- a platform for Marketers and aspiring Screencasters

In this episode of Skills In Screencasts and Podcasts, we deliver a discussion with Lon Naylor about a new offering and program called Screencast Pro.

Final-video-pre-launch-page-SCPro

The key date and times are:  24 February 2015, at 9:00 a.m. Eastern for early-bird content), as well as 11:00 am Eastern (for CART).

ScreencastPro cart date

As you will hear in this audio episode, Lon describes:

– the origin and development of this program with his joint venture partner, Joey Xoto;

– the pre-launch and launch activities (with the CART availability on 24 February 2015) including 3 videos as pre-launch content;

– the inclusion of free resources, hints, tips, tricks and templates that allow an aspiring screencaster, Internet Marketer, Entrepreneur or Podcaster or New Media professional to use the templates and deliver effective screencasts very quickly;

– the availability of a membership site where continuing templates, discussions, demos and other added value content will be available to those who purchase the offering; and

– much more (hint:: go to episode 19 of this podcast show for a detailed look at some pre-launch videos about the benefits of Screencast Pro).

For more information (until the actual CART availability and launch of the offering),  select the link, below:

http://www.screencastpro.net

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Or, if you wish to see the pre-launch videos (there are 3) prior to the CART-date availability, select this link:

http://www.screencastpro.co/coming/

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Copyright (c) 2015, Lon Naylor and Joey Xoto of screencastpro.net. All rights reserved.

Feb 11

19- Key factors for successsful screencast videos- from Lon Naylor

This episode is the audio narration of the first ScreencastPro promotion video. The video is narrated by Lon Naylor. And so we have repurposed the audio in this episode for you.

Camtasia-Marketing-video-Report However, Lon Naylor does more than promote…

Lon EDUCATES us by describing vital facts about promotion, marketing, selling and gaining repeat business from your loyal fans (not just one-time customers). He describes WHY and HOW getting skills in screencasting can benefit your business — especially if you are an entrepreneur and/or Internet Marketer.

But Lon does much more than that. He also describes the subtleties of marketing and promotion using screencasts. Instead of SELLING, you can actually help other people to buy, so that they can address their problems and/or concerns. And Lon shows you how screencasts can be a good tool for you to do this with his tool.

Selling-and-buying marketing facts

As you will hear in this audio episode, he speaks at various intervals about the video (which he assumes you are consuming), with the link to the video and a report that you can download.

The video link for both watching and consuming the 14-minute video — as well as getting the report downloaded to you — is given, below. And it is free.

However, when you listen to the audio episode, you can get the gist of what Lon describes as the difficulty of selling and the opportunity to benefit from providing solutions and making yourself someone that is known, trusted and liked by potential (and returning) customers.

To view the video in entirety, as well as download the free report mentioned in the audio episode, please visit this link:

http://www.screencastpro.co/profits/

We will also have the content of the next 2 videos as episodes in this series of Skills In Screencasts and Podcasts.

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Select this link to listen to the audio episode in another window.

Copyright (c) 2015, Lon Naylor of ScreencastPro.com, and screencastpro.co. TechSmith, Camtasia, Camtasia Studio, and SnagIt are either registered trademarks or trademarks of TechSmith in the United States and/or other countries.This site is in no way affiliated with Techsmith Corporation. PowerPoint is a registered trademark of Microsoft Corporation.

Jan 07

16- Combining screencasts, podcasts & video — Dave Jackson discussion and an alternate “interview”

In this episode, we have a discussion about strategies to combine screencasting, audio podcasting and video for an entrepreneur business.

Key to this discussion is the description that Dave Jackson gives us about his business and multiple podcasts.  Dave is one of the very first podcasters in 2005, who is known as “The Podcast Coach” and headmaster of The School of Podcasting show and Premium Membership Site Program.

Dave Jackson on google+ hangout- combination strategy 13Dec14This discussion was recorded during Dave’s session of a google+ hangout (which he provides every Saturday morning at 10:30 Eastern time) called ASK THE PODCAST COACH. This is not only a live video-based google+ hangout on air, but also it is an audio podcast to which you can subscribe in iTunes(R).

ASK-the-Podcast-Coach-on-iTunesAs you will also hear in this audio episode, we also go into a discussion about how you, as a podcaster, screencaster or content creator can incorporate public info and published audio clips (such as from a podcast episode) to discuss themes, topics and issues that were previously talked about by a possible interviewee (but who may be unavailable — e.g., he may be so busy that this individual cannot participate in your show).

We take the example of Dave Jackson and his clip that was used in this episode — and then use this format to create content around the clip. For us, it is almost like having an interview without the interviewee in a live interview.

NOTE: However, you may wish to inform the content creator of the clip of content you wish to use, and also get permission from him (please see the section, below, called “SPECIAL NOTE AND ADDENDUM.”)

We also talked about free resources from Lon Naylor that are available from the link of LearnCamtasia.com:

Sign up for the FREE Screencaster’s Toolkit, which will contain:

Ace the Audio screencast; and

Video Settings in Plain English screencast

and other tools.

Skills in Screencasts and Podcasts-2014

Select this link to listen to the audio episode in another window.

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SPECIAL NOTE and ADDENDUM:

Dave Jackson had some comments about including his clip from his podcast show called Ask the Podcast Coach. He mentions it in episode 443 of his podcast show, School of Podcasting.

To listen to what he said, please go to the episode 443 and you can hear his comments, from the time stamp of 7:15 minutes to 11:30 minutes (only 4 and 1/2 minutes). As he states, he has no problem with our using the audio clip from his show.

However, as a tip for podcasters or screencasters, he also points out that you may not feel comfortable in having other people access and republish your content or clips or audio, etc., without express permission. In his blog at the School of Podcasting, he provides written comments and suggestions at this link:

http://schoolofpodcasting.com/train-your-guests-and-audience-to-promote-your-show/

Creative Commons Lic-from SOP page

If you read the section titled “Creative Commons Licensing,” Dave suggests how this uneasiness can be addressed. It is by providing a Creative Commons License to your content. There are multiple Creative Commons License options.

The option that Dave provides is in his blog:

“This work is licensed under a Creative Commons Attribution 4.0 International License.”

He also gives the link of https://creativecommons.org/licenses/

so that you can see for yourself the options and select the one that you wish to use to license your content.

STRATEGY HINT: On the positive side, one strategy to consider is that you may want to engage with people who WANT to use your content. By putting a Creative Commons Attribution license, you can encourage (and require) them to contact you for repurposing or publishing on their own content distribution and delivery systems. This is a good way to know who is engaged and to let you help them use your content. You may want to partner with them, etc.

However, we are NOT giving legal advice (nor should this text be considered as such), as we are not attorneys. We merely report on what others are saying and perhaps hint at a strategy that may work for you. But when in doubt of legal issues that deal with podcasting, screencasting or any kind of New Media content creation, distribution, delivery or repurposing, etc., you can always contact an attorney who specializes in such law (in fact, he himself has a podcast show of his own that deals in New Media content law). From our consumption of podcasts and interviews and after having heard him in a Podcasters Roundtable, we would like to make you aware that one such attorney is Gordon Firemark, who can be reached at:

http://firemark.com/about/gordon-firemark/

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

Dec 02

14- Lon Naylor interview with James Maduk

About a month ago, Lon Naylor was interviewed by James Maduk, the key principle of the blog titled WPBlogSupport.com.

James Maduk interview with Lon Naylor

In his own words, he describes the focus of this informative dialogue:

Need to create products for your WordPress Site?  How about “How-To” guides taken directly from your desktop or phone screen?

If a Picture’s worth a thousand words a Camtasia Studio Screencast is worth a million.

Everything you need to learn about Camtasia Studio by TechSmith and creating great WordPress video content can be found at Lon Naylor’s and Michelle Schoen’s http://learncamtasia.com .

. . . I spent a full 40 minutes on the phone with Lon who specializes in video marketing using Camtasia screencast software and is regarded as one of the top experts in this field by some of the most famous names in Internet Marketing today.

His successful ScreencastStudios.com membership site and products set the standard for high quality, highly effective sales and marketing videos using Camtasia, PowerPoint(R) and other top tools. His goal is to “Rid the world of lousy Camtasia marketing videos.”

We thank Lon Naylor for his permission to repurpose this interview that describes his journey with blogs and screencast.

If you wish to contact James Maduk, here is the info:

Web site: http://www.WPBlogsupport.com

Phone:  613-697-2162

Email id:  info@wpblogsupport.com

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To contact Lon Naylor, please go to:

http://screencaststudios.com/about/meet-the-team/

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Copyright (c) 2014, Lon Naylor and Logical Drive Marketing, LLC and James Maduk of WPBlogsupport.com. All rights reserved.

Nov 26

13- Doug Welch- one of the first podcaster and screencaster

Baby Boomer Douglas E. Welch of the very first podcasters in the podosphere (since September, 2004) was also one of the very first New Media content producers who standardized in (1) repurposing content from a written column or blog: and (2) using screencasts to provide additional value to all 6 of his early podcast shows; and (3) taking a lead in organizing virtual events in the Bar-Camp style of un-conferences.

Douglas had his first podcast, Career Opportunities, and then added 5 more shows to become a prolific podcaster in multiple genres — from business, careers, gardening, finance, and high-tech discussions.

His current podcasts are available for subscription at www.DouglasEWelch.com.

His background is creative and not conventional — he was a THEATER major in college, but he was successful as an Entrepreneur for many years with his freelance computer-and-LAN installation-and-support business.

As you will hear in this audio episode, crawling under tables and desks to install or unclog the coils of cable that grow in IT locations was something less than desirable. So he decided to go into helping others with counsel, advice, public speaking, presentations and consulting for New Media, including screencasting, podcasting, video, blogging and other New Media areas. In addition, he is the author of 5 published books on amazon.com and other publishers.

Doug Welch as an author

Doug continues to be a driving force in the San Fernando Valley of Southern California with his own “Tribe” called New Media Interchange.

If you wish to contact Doug, please visit http://www.DouglasEWelch.com

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Copyright (c) 2014, Matrix Solutions Corporation and Logical Drive Marketing, LLC. All rights reserved.

Nov 07

10- Strategies in video scripting for screencasting- Lon Naylor with Joey Xoto

This content is repurposed audio from an earlier webinar in which Lon Naylor (aka “The Learn Camtasia Guy”) interviews Joey Xoto, the marketer of the iPocket Video training programs.

As you will hear in this audio episode, Joey discusses and describes to Lon Naylor a strategy and workflow for creating videos with good scripts as a basic foundation for creating good screencasts that utilize full-motion video or informative or educational video or “talking-head” video..

JoeyXoto script strategies workflow

Please note that this audio was taken from a webinar video recording — which sometimes may not be as high quality as a direct interview by podcasters.

Also — especially as podcasters — please be advised that a VIDEO file is just one of several media elements that go into the making of a good screencast. Others are PowerPoint(R) or other slide presentation products, as well as full-motion video (which is Joey’s expertise), and screen-capture screencasts (e.g., like those from Camtasia Studio) to demonstrate software, web sites or membership sites, etc. There are also qualities and/or visual properties that can be added to or enhanced by features that improve final screencasts, such as callouts, pans, zooms, and other visual properties.

Finally, there is a hint of a new venture coming in which both Joey and Lon will partner to provide “something new” in the area of screencast productions utilizing video.

 Select this link to listen to the audio episode in another window.

Copyright (c) 2014, Matrix Solutions Corporation and LearnCamtasia.com and Lon Naylor of www.screencastweekly.com and podcastingforscreencasters.com. All rights reserved.