Sep 03

61- How to leverage screencasts into podcasts with Lon Naylor

Album art for PC4SC podcast

In this episode, Lon Naylor of www.LearnCamtasia.com discusses a process that he uses to create podcast episodes of value from content that he has already created and/or published from his screencasts or videos.

Lon is himself a podcaster with his show, ScreenCastWeekly.com.
But Lon is mainly a screencaster, video content creator, blogger, instructor of PowerPoint video creation, Camtasia Studio mentor — with his membership site of LearnCamtasia.com.

This 20-minute segment of audio of Lon’s discussion was taken from a 50-minute webinar that he delivered.
In addition to the content that Lon delivers, he also discussed in detail themes such as:
– Audio Ducking
– Intros, Outros, bed music, etc.
– Bumpers, Endorsements, Testimonials and other audio to include;
– Microphones, and
– Resources he used and recommended for podcasting tasks.

The above topics are covered in his original webinar screencast recording, which are on his membership site.

As you will hear in this audio episode, Lon is encouraging the sceencasters and video content creators to leverage the screencast content they have already created and turn it into podcast episodes that deliver value to their audiences.

Lon Naylor’s contact information can be found at:

www.LearnCamtasia.com/help/about

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Update-27Jun2016

Copyright (c) 2016, Matrix Solutions Corporation and Logical Drive
Marketing, LLC. All rights reserved.

Aug 27

33- In-depth interview with DISRUPTION Podcaster- Tom Schwab

In this episode, we deliver a repurposed episode from the Struggling Entrepreneur podcast. We have an in-depth interview with an Entrepreneur who is a DISRUPTER in the monetization environment in podcasting — mainly because he is committed NOT to be a podcaster. That is, he is committed to be a GUEST of podcasting interviews and create revenue streams in his entrepreneurship.

Tom Schwab and free bookThe entrepreneur is Tom Schwab. He has a business in which he leverages the results of his being a guest on podcasts:

– he turns his listeners into LEADS;

– he turns his leads into buying CUSTOMERS;

– he nurtures the customers into loyal ADVOCATES.

As you will hear in this audio episode, Tom is a Navy veteran.  Tom is a specialist in processes and systems. This has helped him to develop the content for his:

– services;

– ebook content; and

– online course content.

As you will hear, Tom has offered a 50 per cent discount for any of his premium offerings — that is, the online course and/or consulting services. All you have to do is mention to Tom that you heard about this in this podcast episode.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Jul 18

29- Considerations on Podfading

screncastartwork2048

Although we like to think positively and aspire that our podcast shows will go on forever and grow forever, we take a look at the reality of the environment in podcasting.

In this episode, we review some of the reasons for considering podfading your podcast show — all the way from burnout to a “fade-out, then fade-in” to begin another new podcast show, but with revitalized passion. Many of them deal with real-life situations and cases-in-point.

Some of the reasons given are:

-.Complications due to Health or age

– Too many podcast shows where you cannot do justice to them;

– Podcasting isn’t “fun” any more;

– Passion is fading;

– Just want podcasting to be no more than a “hobby”;

– Loss of your co-host or JV Partner;

– Decline of interest from your listeners or community, thus a decline of listeners;

– Cannot meat business objectives when podcasting is your business;

– Loss of money in podcasting (“don’t throw good money after bad”)

– Need to pivot to a new strategy, product, offering, technology or service for your business;

– You need a break, a rest and recharging of your “batteries”;

Here are some of the resources which we mentioned in this podcast:

Daniel J Lewis of www.theaudacitytopodcast.com

Paul Colligan of www.paulcolligan.com and www.ThePodcastReport.com;

FinanceForSTartups.com

PodcastersRoundtable.com

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Jun 30

27- Podcasting for Screencasters- Lon Naylor demo of a case study

PC-4-SC-title-slide

In this episode, Lon Naylor discusses the value of podcasting skills, podcasting deliverables and podcast monetization for the Screencaster — and, vice-versa, with Fred Castaneda.

Lon Naylor is the principal of www.LearnCamtasia.com, which is a weekly Screencast coaching webinar membership site. He is also a podcaster, with his show called ScreencastWeekly.com.

In this discussion webinar, Fred Castaneda talks with Lon about the value of podcasting from the PODCASTER’s viewpoint.

In this discussion, a CASE STUDY is described, and the demonstration given by Lon Naylor shows how he created additional content in another format (screencasting from an audio podcast episode) by creating a visual and compelling presentation for the audience. This can be done in either PowerPoint(R) or Camtasia Studio(R).

You will note that Lon took an already existing and published audio podcast episode of 13 minutes, and then he:

– created the framework for the visual properties of the presentation;

– decided which theme, which font which design to use;

– added animations and effects (e.g., dissolves, transitions, fly-ins, etc.) to include in which specific visuals;

– added the musical score to enhance the existing podcast; and

– added the link to go and see the final screencast from this project.

This content was created by Lon Naylor from a webinar that was given for those who want to know more about enhancing their screencasting skills in his LearnCamtasia.com weekly coaching webinars.

For more information, you can reach the contact information about Lon Naylor at:

www.LearnCamtasia.com

If you wish to watch the YouTube video of this content, you can go to the link, which is called “How Screencasters can Leverage Podcasting”:

If you wish to see the finished project that is described in this case study by Lon Naylor, you can go to this link:

https://www.youtube.com/watch?v=Qje3pZMRGZg

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Copyright (c) 2015, Lon Naylor and Logical Drive Marketing, LLC. All rights reserved.

 

Mar 31

25- Planning for Podcast Monetization – an Interview

In this episode, D’Vorah Lansky interviews Fred Castaneda from her podcast show called Podcasting Success Secrets.

FC-for-DVL-interview-2015-03-31_7-03-10We have repurposed the audio interview and some of the content from the podcast show notes.

Here are some of the key points from the interview, as delivered by D’Vorah Lansky’s own Show Notes from her podcast show at www.PodcastingSuccessSecrets.com:

Screencasting and Podcasting

  • Screencasting is the technology to capture what’s on your computer screen and save that as a video file.
  • The 4 General Types of Content
    • Audio – narrating, explaining, music, intro-outro, etc.
    • Video –
      • Live action – created with camera [FC note: commonly referred to as “full-motion video”]
      • B-roll – old video files rolled together
    • Presentation slides – sequence of slides delivered via PowerPoint or a similar software, incorporating pictures, words and animations to bring a story to life.
    • Screencasting – showing people how you do something directly on your computer screen. Gives them a peek into the “back office.”
  • Combining the four types of content via a software like Camtasia creates visually compelling content that tells a story and makes people feel more comfortable buying your product or using your service.
  • Itunes is now displaying Video podcasts with a video symbol by it. Sometimes these podcasts are getting more attention than traditional audio only podcasts. Having audio and visual options makes your show attractive to people who like to listen as well as people who want to watch programs and increases your audience.

Fred’s Takeaway Tips for New Podcasters

  • Get your Skills Up and Running
  • Do It Because You Like It and Want to Have Fun
  • Decide Who You Want As Mentors, Ask Them and Stick With Them
  • Decide What is Your Passion and Go With It

Links to Resources Mentioned

 

Website-episode009-DV-2015-03-31_6-54-15

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Copyright (c) 2015, D’Vorah Lansky of www.PodcastingSuccessSecrets.com and Fred Castaneda of www.SkillsInScreencastsAndPodcasts.com.

Feb 15

20- Screencasting for Podcasters

In this audio episode, we deliver the audio from a presentation that was recorded as mp3 by Fred Castaneda, from a session of the 2014 podcaster conference called Podcast Movement.

Session-title-slide-fromAug2014-conference-2015-02-A

The slides that go along with this presentation are included at this link:

Select this link to view the slides for this presentation.

This presentation was 47 minutes, and we thank Gary Leland, who has his New Media magazine called Podertainment, as well as being one of the Podcast Movement conference founders. The original recording was video from the conference session.

The content of this presentation covers the following topics:

– Why Screencasting if I already do Podcasting?

– Becoming a Successful Screencaster:

* Opportunity for more revenue streams

* the Skills

* the Difficulty and ease of Screencasting for a podcaster

* Case study:  episode from www.PodcastReporter.com

* Lessons learned, recommendations and resources

* Summary

Your choice for consuming the content of the presentation:

Select this link to view and listen to the quality video and audio presentation (like a webinar) as an mp4-file.

Select this link to listen to the audio episode in another window.

Select this link to view the slides for this presentation.

Note: Fred was recorded at the Podcast Movement conference, and this audio episode was taken from the video recording of that session. However, the webinar-like mp4 file was created separately and outside the conference.

Copyright (c) 2015, Matrix Solutions Corporation and www.podcastmovement.com. All rights reserved.

Jan 07

16- Combining screencasts, podcasts & video — Dave Jackson discussion and an alternate “interview”

In this episode, we have a discussion about strategies to combine screencasting, audio podcasting and video for an entrepreneur business.

Key to this discussion is the description that Dave Jackson gives us about his business and multiple podcasts.  Dave is one of the very first podcasters in 2005, who is known as “The Podcast Coach” and headmaster of The School of Podcasting show and Premium Membership Site Program.

Dave Jackson on google+ hangout- combination strategy 13Dec14This discussion was recorded during Dave’s session of a google+ hangout (which he provides every Saturday morning at 10:30 Eastern time) called ASK THE PODCAST COACH. This is not only a live video-based google+ hangout on air, but also it is an audio podcast to which you can subscribe in iTunes(R).

ASK-the-Podcast-Coach-on-iTunesAs you will also hear in this audio episode, we also go into a discussion about how you, as a podcaster, screencaster or content creator can incorporate public info and published audio clips (such as from a podcast episode) to discuss themes, topics and issues that were previously talked about by a possible interviewee (but who may be unavailable — e.g., he may be so busy that this individual cannot participate in your show).

We take the example of Dave Jackson and his clip that was used in this episode — and then use this format to create content around the clip. For us, it is almost like having an interview without the interviewee in a live interview.

NOTE: However, you may wish to inform the content creator of the clip of content you wish to use, and also get permission from him (please see the section, below, called “SPECIAL NOTE AND ADDENDUM.”)

We also talked about free resources from Lon Naylor that are available from the link of LearnCamtasia.com:

Sign up for the FREE Screencaster’s Toolkit, which will contain:

Ace the Audio screencast; and

Video Settings in Plain English screencast

and other tools.

Skills in Screencasts and Podcasts-2014

Select this link to listen to the audio episode in another window.

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SPECIAL NOTE and ADDENDUM:

Dave Jackson had some comments about including his clip from his podcast show called Ask the Podcast Coach. He mentions it in episode 443 of his podcast show, School of Podcasting.

To listen to what he said, please go to the episode 443 and you can hear his comments, from the time stamp of 7:15 minutes to 11:30 minutes (only 4 and 1/2 minutes). As he states, he has no problem with our using the audio clip from his show.

However, as a tip for podcasters or screencasters, he also points out that you may not feel comfortable in having other people access and republish your content or clips or audio, etc., without express permission. In his blog at the School of Podcasting, he provides written comments and suggestions at this link:

http://schoolofpodcasting.com/train-your-guests-and-audience-to-promote-your-show/

Creative Commons Lic-from SOP page

If you read the section titled “Creative Commons Licensing,” Dave suggests how this uneasiness can be addressed. It is by providing a Creative Commons License to your content. There are multiple Creative Commons License options.

The option that Dave provides is in his blog:

“This work is licensed under a Creative Commons Attribution 4.0 International License.”

He also gives the link of https://creativecommons.org/licenses/

so that you can see for yourself the options and select the one that you wish to use to license your content.

STRATEGY HINT: On the positive side, one strategy to consider is that you may want to engage with people who WANT to use your content. By putting a Creative Commons Attribution license, you can encourage (and require) them to contact you for repurposing or publishing on their own content distribution and delivery systems. This is a good way to know who is engaged and to let you help them use your content. You may want to partner with them, etc.

However, we are NOT giving legal advice (nor should this text be considered as such), as we are not attorneys. We merely report on what others are saying and perhaps hint at a strategy that may work for you. But when in doubt of legal issues that deal with podcasting, screencasting or any kind of New Media content creation, distribution, delivery or repurposing, etc., you can always contact an attorney who specializes in such law (in fact, he himself has a podcast show of his own that deals in New Media content law). From our consumption of podcasts and interviews and after having heard him in a Podcasters Roundtable, we would like to make you aware that one such attorney is Gordon Firemark, who can be reached at:

http://firemark.com/about/gordon-firemark/

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

Dec 26

15- Building a brand with skills in niche podcasting – Jason Bryant

As a very young man, Jason Bryant always wanted to be a sports broadcaster. In his youth, he acquired the skills and experience to pursue his dream. And with the advent of podcasting, he is accomplishing his dream as an entrepreneur while being fully engrossed in the world of college wrestling and sports podcasting.

Image-jason-bryant_HOFAs you will hear in this audio interview, Jason Bryant is the founder of the show called Mat Talk Online. In addition, Jason has also created his own podcast network with seven podcast shows — all within his niche of sports podcasts, especially wrestling. The network can be located at:  www.mattalkonline.com.

MatTalkOnline-podcast-shows-2014-12-23_15-19-37Jason’s experience in the sphere of wresting also shows his credentials:

– President, National Wrestling Media Association;

– former NWMA Wrestling BROADCASTER OF THE YEAR;

– former W.I.N. Magazine Wrestling JOURNALIST OF THE YEAR;

– former AWN Bob Dellinger WRESTLING WRITER OF THE YEAR.

His small business that he started rather recently brings in revenue with the offerings and services which he provides to his customers, the schools with wrestling programs.

A family man with his wife and young child, he is struggling at this time to strengthen his brand building with awareness, as well as delivering proofs-of-concept to his network of contacts (which he develops, nurtures and engages with professionalism).

As you will also note in this audio episode, Jason has been successful without having to go the route of a formal business plan. Indeed, he does have his self-developed  “marketing kit” which he uses to prepare the engagement of new clients to his programs.

And even though the road may be filled with all sorts of related opportunities, it is clear that his passion for sports broadcasting in the wresting arena (i.e., the wresting “mat”) will not be diluted by chasing after other types of “distractions.” That is, he has no plans to start a podcast about podcasting or other topics that may have become saturated in the podosphere.

However, he does consider himself a mentor that will talk to others interested in the niche and technology, and he will offer his counsel and advice, just to help out and “give back” to the podcast community. But his direction is to stay firm on the road of podcasting for his clients and to stay on the wrestling “mat.”

Image-Mattalkonline-mto-itunesYou can contact Jason Bryant at:

– email:  jason@mattalkonline.com

– twitter:  @jasonmbryant and also @mattalkonline

– telephone:  cell => 612-812-5983 and skype studio => 651-315-6171

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Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

 

Nov 05

09- Podcast success strategies for monetization – interview by Doug Foresta of Coachzing.com

Podcasting strategies for success and monetization are important to the screencaster and podcaster who improve the portfolio of skills and abilities to provide valuable content creation for clients.

The CoachZing Show is a podcast show series, available on iTunes(R) and other directories, which delivers interviews with entrepreneurs, coaches, therapists, authors and speakers — to discover tips and techniques for effective content creation and marketing. It is available on iTunes and other directories, and it is a free podcast show.

Doug Foresta is the interviewer and host of this podcast show.

In this episode, we have a repurposed interview — as it is originally published by CoachZing.com. The reason why we deliver it in entirety and unedited as the final mp3 file published by CoachZing is that the person being interviewed is Fred Castaneda, who is also one of the co-hosts of Skills in Screencasts and Podcasts, as well as the single host of The Struggling Entrepreneur podcast and the Podcast Reporter podcast (just some of the current active 8 shows).

As you will hear in this audio episode, Doug discusses the potential mistakes of content creators in the world of New Media and podcasting. He also discovers some of the strategies for entrepreneurs to make podcasting a successful tool as part of their marketing. They can do this by generating revenue streams by adding podcasting to their marketing.

 

 We thank Doug for his interview and we know it will provide value to the aspiring entrepreneurs who deal with content creation as both screencasters and podcasters.

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Copyright (c) 2014, Doug Foresta and www.coachzing.com and Fred Castaneda of www.strugglingentrepreneur.com and podcastreporter.com. All rights reserved.

Sep 30

06- Interview with Ray Ortega and Lon Naylor- Case study for Skills

Ray Ortega is a professional podcaster.  In addition to his own part-time entrepreneurial work as an audio podcaster (with his own shows like The Podcasters Studio and Podcasters Roundtable), his main day-job is that of a video podcaster for a non-profit organization.

In this episode, Ray delivers his story of how he creates video content and then repurposes it as an audio podcast, with the proper iTunes listing and feed to his audience — the Podcasters Roundtable.

In addition, Lon Naylor also describes the formula for repurposing audio podcast episodes into compelling, creative, visually engaging and message-driven screencasts with a good call-to-action.

Lon Naylor - success in screencastingIn fact, Lon completed the opposite approach for repurposing content. He took an audio podcast episode from PodcastReporter.com; and then he added animation, visual images graphics and templates, as well as callouts, zooms, pans and other visual properties to create a quality screencast. You can see this finished work at:

https://www.youtube.com/watch?v=YGXxBbXYIcY

 Podcasting quick tip as screencast:

In this episode’s quick tip, we deliver a screencast for the novice podcaster who has created their final wav file from a free editor (like Audacity) and now would like to encode it as a final mp3 file.

However, using the lame encoder in your podcast workflow path will not deliver the best audio quality if your episode is mainly dialogue or an interview (and not music). There is another mp3 encoder that is free to use, and it is within the iTunes(R) program. It can generate the mp3 final file with a higher quality encoder used for dialog.

This screencast link will walk you through how to (1) take your wav file and import it to iTunes; (2) how to prepare the settings in iTunes for quality mp3 encoding; (3) how to start and finish the mp3 encoding; and (4) how to copy your final mp3 file to your subdirectory for further processing (with mp3TagTools, for instance) or delivery to your media host.

Select this link to view the screencast tip as an mp4 file:

Encoding the final mp3 file with iTunes

Note: this screencast was created as the “raw” version in the workflow of short tutorial screencasts, which use the following steps:

(a) Create the total screencast using Camtasia Studio;

(b) Edit certain sections of the screencast in audio/video with Camtasia Studio (the result is what you see in this link, the “raw” video edited first draft);

While this screencast may suffice for most purposes, there is room for additional touching-up that can really make this screencast a better experience for the viewer/listener who is consuming this tutorial. The other parts of the workflow is what will be discussed in the upcoming course of Screencasting for Podcasters and will be:

(c) Adding animations, callouts and pan/zooms to enhance the visual engagement of the content; and finally,

(d) Adding the visual intro and outro content to complete the final screencast.

As promised, we will deliver podcasting or screencasting quick tips with future episodes of Skills in Screencasts and Podcasts.

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Copyright (C) 2014, Matrix Solutions Corporation and Logical Drive Marketing, LLC. All rights reserved.