Dec 26

15- Building a brand with skills in niche podcasting – Jason Bryant

As a very young man, Jason Bryant always wanted to be a sports broadcaster. In his youth, he acquired the skills and experience to pursue his dream. And with the advent of podcasting, he is accomplishing his dream as an entrepreneur while being fully engrossed in the world of college wrestling and sports podcasting.

Image-jason-bryant_HOFAs you will hear in this audio interview, Jason Bryant is the founder of the show called Mat Talk Online. In addition, Jason has also created his own podcast network with seven podcast shows — all within his niche of sports podcasts, especially wrestling. The network can be located at:  www.mattalkonline.com.

MatTalkOnline-podcast-shows-2014-12-23_15-19-37Jason’s experience in the sphere of wresting also shows his credentials:

– President, National Wrestling Media Association;

– former NWMA Wrestling BROADCASTER OF THE YEAR;

– former W.I.N. Magazine Wrestling JOURNALIST OF THE YEAR;

– former AWN Bob Dellinger WRESTLING WRITER OF THE YEAR.

His small business that he started rather recently brings in revenue with the offerings and services which he provides to his customers, the schools with wrestling programs.

A family man with his wife and young child, he is struggling at this time to strengthen his brand building with awareness, as well as delivering proofs-of-concept to his network of contacts (which he develops, nurtures and engages with professionalism).

As you will also note in this audio episode, Jason has been successful without having to go the route of a formal business plan. Indeed, he does have his self-developed  “marketing kit” which he uses to prepare the engagement of new clients to his programs.

And even though the road may be filled with all sorts of related opportunities, it is clear that his passion for sports broadcasting in the wresting arena (i.e., the wresting “mat”) will not be diluted by chasing after other types of “distractions.” That is, he has no plans to start a podcast about podcasting or other topics that may have become saturated in the podosphere.

However, he does consider himself a mentor that will talk to others interested in the niche and technology, and he will offer his counsel and advice, just to help out and “give back” to the podcast community. But his direction is to stay firm on the road of podcasting for his clients and to stay on the wrestling “mat.”

Image-Mattalkonline-mto-itunesYou can contact Jason Bryant at:

– email:  jason@mattalkonline.com

– twitter:  @jasonmbryant and also @mattalkonline

– telephone:  cell => 612-812-5983 and skype studio => 651-315-6171

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Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

 

Nov 26

13- Doug Welch- one of the first podcaster and screencaster

Baby Boomer Douglas E. Welch of the very first podcasters in the podosphere (since September, 2004) was also one of the very first New Media content producers who standardized in (1) repurposing content from a written column or blog: and (2) using screencasts to provide additional value to all 6 of his early podcast shows; and (3) taking a lead in organizing virtual events in the Bar-Camp style of un-conferences.

Douglas had his first podcast, Career Opportunities, and then added 5 more shows to become a prolific podcaster in multiple genres — from business, careers, gardening, finance, and high-tech discussions.

His current podcasts are available for subscription at www.DouglasEWelch.com.

His background is creative and not conventional — he was a THEATER major in college, but he was successful as an Entrepreneur for many years with his freelance computer-and-LAN installation-and-support business.

As you will hear in this audio episode, crawling under tables and desks to install or unclog the coils of cable that grow in IT locations was something less than desirable. So he decided to go into helping others with counsel, advice, public speaking, presentations and consulting for New Media, including screencasting, podcasting, video, blogging and other New Media areas. In addition, he is the author of 5 published books on amazon.com and other publishers.

Doug Welch as an author

Doug continues to be a driving force in the San Fernando Valley of Southern California with his own “Tribe” called New Media Interchange.

If you wish to contact Doug, please visit http://www.DouglasEWelch.com

 Select this link to listen to this audio episode in another window.

Copyright (c) 2014, Matrix Solutions Corporation and Logical Drive Marketing, LLC. All rights reserved.

Nov 07

10- Strategies in video scripting for screencasting- Lon Naylor with Joey Xoto

This content is repurposed audio from an earlier webinar in which Lon Naylor (aka “The Learn Camtasia Guy”) interviews Joey Xoto, the marketer of the iPocket Video training programs.

As you will hear in this audio episode, Joey discusses and describes to Lon Naylor a strategy and workflow for creating videos with good scripts as a basic foundation for creating good screencasts that utilize full-motion video or informative or educational video or “talking-head” video..

JoeyXoto script strategies workflow

Please note that this audio was taken from a webinar video recording — which sometimes may not be as high quality as a direct interview by podcasters.

Also — especially as podcasters — please be advised that a VIDEO file is just one of several media elements that go into the making of a good screencast. Others are PowerPoint(R) or other slide presentation products, as well as full-motion video (which is Joey’s expertise), and screen-capture screencasts (e.g., like those from Camtasia Studio) to demonstrate software, web sites or membership sites, etc. There are also qualities and/or visual properties that can be added to or enhanced by features that improve final screencasts, such as callouts, pans, zooms, and other visual properties.

Finally, there is a hint of a new venture coming in which both Joey and Lon will partner to provide “something new” in the area of screencast productions utilizing video.

 Select this link to listen to the audio episode in another window.

Copyright (c) 2014, Matrix Solutions Corporation and LearnCamtasia.com and Lon Naylor of www.screencastweekly.com and podcastingforscreencasters.com. All rights reserved.

Oct 26

07- Lon Naylor investigates pre-released Podcasting Platform Audello

In this renewed interest (we call it a “second boom”) of Podcasting, many content creators are acquiring the skills to leverage their portfolios and include podcasts into their mix.

Lon Naylor, who is known as “The Learn Camtasia Guy”, and who also has key web sites of ScreencastStudios.com and ScreencastProfits.com,  is also pursuing a direction to teach the screencast community about podcasting — especially with what appears to be an exciting platform to make podcasting simple and easy (although it is still in pre-release stage at the time of this post). The platform is Audello, and it is discussed and demonstrated (as much as can be) by Lon in this video clip that is being repurposed from his premium Learn Camtasia weekly coaching call program. For more information and to see the video clip, you can go to the links given, below.

Lon Naylor- mobile video strategies for screencastersAs you will hear in this 12-minute podcast episode, the AUDIO to the video clip is included, which has Lon discussing the SKILLS IN SCREENCASTS AND PODCASTS podcast and program with Fred Castaneda (the host of The Struggling Entrepreneur and Podcast Reporter audio podcasts). The audio episode also highlights how you can understand the importance and excitement of this new platform, especially if you are a screencaster.

You can sign up for the newsletter and short video clips about podcasting for screencasters at this link:

https://screencast.leadpages.net/podcasting-for-screencasters-news/

Select this link to go to the blog, where you can see the video and get more information about mobile screencasting and podcasting for screencasters:

http://www.learncamtasia.com/strategy/mobile-video-strategies-for-screencasters/

Select this link to listen to the audio episode.

Copyright (c) 2014, Logical Drive Marketing, LLC, LearnCamtasia.com  and Matrix Solutions Corporation. All rights reserved.

Sep 30

06- Interview with Ray Ortega and Lon Naylor- Case study for Skills

Ray Ortega is a professional podcaster.  In addition to his own part-time entrepreneurial work as an audio podcaster (with his own shows like The Podcasters Studio and Podcasters Roundtable), his main day-job is that of a video podcaster for a non-profit organization.

In this episode, Ray delivers his story of how he creates video content and then repurposes it as an audio podcast, with the proper iTunes listing and feed to his audience — the Podcasters Roundtable.

In addition, Lon Naylor also describes the formula for repurposing audio podcast episodes into compelling, creative, visually engaging and message-driven screencasts with a good call-to-action.

Lon Naylor - success in screencastingIn fact, Lon completed the opposite approach for repurposing content. He took an audio podcast episode from PodcastReporter.com; and then he added animation, visual images graphics and templates, as well as callouts, zooms, pans and other visual properties to create a quality screencast. You can see this finished work at:

https://www.youtube.com/watch?v=YGXxBbXYIcY

 Podcasting quick tip as screencast:

In this episode’s quick tip, we deliver a screencast for the novice podcaster who has created their final wav file from a free editor (like Audacity) and now would like to encode it as a final mp3 file.

However, using the lame encoder in your podcast workflow path will not deliver the best audio quality if your episode is mainly dialogue or an interview (and not music). There is another mp3 encoder that is free to use, and it is within the iTunes(R) program. It can generate the mp3 final file with a higher quality encoder used for dialog.

This screencast link will walk you through how to (1) take your wav file and import it to iTunes; (2) how to prepare the settings in iTunes for quality mp3 encoding; (3) how to start and finish the mp3 encoding; and (4) how to copy your final mp3 file to your subdirectory for further processing (with mp3TagTools, for instance) or delivery to your media host.

Select this link to view the screencast tip as an mp4 file:

Encoding the final mp3 file with iTunes

Note: this screencast was created as the “raw” version in the workflow of short tutorial screencasts, which use the following steps:

(a) Create the total screencast using Camtasia Studio;

(b) Edit certain sections of the screencast in audio/video with Camtasia Studio (the result is what you see in this link, the “raw” video edited first draft);

While this screencast may suffice for most purposes, there is room for additional touching-up that can really make this screencast a better experience for the viewer/listener who is consuming this tutorial. The other parts of the workflow is what will be discussed in the upcoming course of Screencasting for Podcasters and will be:

(c) Adding animations, callouts and pan/zooms to enhance the visual engagement of the content; and finally,

(d) Adding the visual intro and outro content to complete the final screencast.

As promised, we will deliver podcasting or screencasting quick tips with future episodes of Skills in Screencasts and Podcasts.

_________________________________

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Copyright (C) 2014, Matrix Solutions Corporation and Logical Drive Marketing, LLC. All rights reserved.

Sep 16

05- Tips for podcasters on BEING INTERVIEWED — Max Flight

This episode of Skills In Screencasts and Podcasts is repurposed from its original posting on Max Flight’s previous podcast show in iTunes(R) called Podcasting Passion, episode 17.

There are plenty of episodes and posts in the podosphere that deliver advice about what you, as a podcaster, need to know about conducting interviews when you are interviewing other podcasters.

However, this episode is directed for podcasters about interviewing — but not for you, as a podcaster, to interview other podcasters. Rather, it is directed for you, as a podcaster, on being interviewed.

As you will hear in this audio episode, Max Flight goes through several sections about his perspective and planning for being interviewed by another podcaster — with hints and tips — from his experience where he was an interviewee on a podcast show called The Struggling Entrepreneur (episode number 178).

For example, he talks about pre-interview communication, then the actual release for the interviewer and the recording of the interview. He finishes his episode with some suggestions for post-interview actions — such as reviewing the final mp3 from the interviewer and providing head-shot images to the show host.

Also, it is not just luck that provides the formula for success. For podcasters, the path includes hard work, good equipment, total dedication to quality, and the planning and execution of the tasks of starting a business. The path to pursue usually includes the stages of successfully becoming:

– a subject-matter expert; then

– a solution provider who delivers offerings to a target audience; then

– a trusted advisor to a loyal and growing audience; and finally

– a thought leader in the community or field of interest (in this case, podcast consulting and training).

By the way, episode 178 on The Struggling Entrepreneur can be reached at this link:

http://strugglingentrepreneur.com/2012/04

About Max Flight

Max Flight is a success story of a part-time Entrepreneur and hobby-preneur that entered an environment that most people described as “saturated” — especially when his revenue streams started as sponsors and advertisers that had come to him, asking to be on his web site. In 2012, he had several podcast shows that included airplane and flight podcasts, as well as one that was directed to podcasters.

Max Flight - a success story as a podcaster

Max Flight is a mature individual who wanted to complete his career while being a “hobby-preneur” that has a passion for podcasting. He started with his interest in aviation. Since 1996, he had a web site with an aviation directory at the web site called Thirty thousandfeet. He also has a podcast called AirplaneGeeks.com.

Calling himself both an “advanced professional” and an “audio perfectionist,” Max Flight devotes himself to helping others in the area of producing high quality audio podcasts. He himself has good equipment in his home studio, and he provides high-quality audio advice and content to aspiring podcasters.

Although many would have told him time and time again that this market for podcasting services and podcast instruction and podcast education is “saturated,” he proceeded in spite of the warnings, and his is a success story, both in terms of financial success and career success for a post-retirement option.

To communicate with Max Flight, you can go to the web site of

http://www.airplanegeeks.com/contact-us/

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Copyright (c) 2014, Matrix Solutions Corporation and Max Flight of www.airplanegeeks.com. All rights reserved.

Aug 30

04- Opportunities for Screencasters and Podcasters – with Lon Naylor

We deliver an interview with Lon Naylor, known to many as “Mr. Learn Camtasia.” He is a professional content creator, with specialties in video and screencasting — especially with PowerPoint(R) and Camtasia Studio(R).

In this episode, Lon and Fred discuss the benefits, the value, the opportunities and the possibilities of monetization when New Media entrepreneurs gain the skills in both podcasting and screencasting. They even go into the environment for mobile apps.

Lon Naylor - success in screencastingAs you will hear in this audio episode, Lon describes the benefit of ‘repurposing your content’ — especially since the audio portion of your content creation has been done. Fred goes into the benefits of creating additional revenue streams and ultimately creating a mobile app derived from your current delivered in either a podcast or screencast.

In continuing with Lon Naylor’s practice of providing free and helpful resources, we will be delivering to you with each episode a tip, a hint, a brief tutorial that can help the screencaster and podcaster in the pursuit of gaining the additional skills needed to increase their portfolio, and therefore grow their audience in a new channel and platform.

You are highly encouraged to review, consume and listen to episode 2 and episode 3 of this podcast show of Skills in Screencasts and Podcasts.

You may contact these podcast show co-hosts in these ways:

– For Lon Naylor, he can be reached at:

sites:  www.LearnCamtasia.com and ScreencastStudios.com

– For Fred Castaneda, he can be reached at:

sites:  www.StrugglingEntrepreneur.com and www.PodcastReporter.com.

– for electronic mail:

email:  SkillsInScreencastsAndPodcasts@gmail.com

 Select this link to listen to the audio episode in another window.

Copyright (C) 2014, Matrix Solutions corporation, Lon Naylor of screencaststudios.com and PodcastReporter.com. All rights reserved.

PowerPoint is a registered trademark of Microsoft Corporation. Camtasia Studio is a registered trademark of TechSmith Corporation. LearnCamtasia is a trademark of www.LearnCamtasia.com.

Aug 30

03- Screencasting for Podcasters – new revenue streams

This is an hour-long presentation for the Podcast Movement Conference elective session in 2014. It deals with ScreenCasting for Podcasters: Additional Revenue streams and Social Media Syndication–with a live case study.

In this presentation, the following topics are covered:

– Why should I do screencasting if I already do Podcasting?

– Becoming a successful Screencaster:

* The Skills

* The opportunity: Creating more revenue streams and income

* The Ease of Screencasting for a podcaster

– A case study: Bonus episode 3 from www.PodcastReporter.com. This is the situation of taking an audio podcast episode published on 18 July 2014 and repurposing it into a screencast with the topic of:  9 Things You Won’t Get if You Don’t Attend the Podcast Movement Conference.

– Lessons Learned

– Recommendations: where do I start?

– Resources Available

– Summary and Q/A

– Lon Naylor as a subject matter expert

We thank Lon Naylor of LearnCamtasia.com and ScreencastStudios.com for his help in the case study.

Lon Naylor - success in screencasting

 

Select this link to view the slides for this presentation.

Select this link to listen to the audio file in a separate window.

Select this link to view a screencast by Lon Naylor to deconstruct the case study.

NOTE: If you view the screencast for the deconstruction of the case study by Lon Naylor, the final product or screencast (which was the subject of the deconstruction) is available right underneath the main deconstruction screencast for your viewing, so you can see how the screencast was produced from just the audio episode of a podcast.

Or you can view the final screencast created at this link:

https://www.youtube.com/watch?v=YGXxBbXYIcY

Coming up next:

The next episode will be an interview-style discussion with co-host Lon Naylor about the opportunities and benefits of podcasting for screencasters and screencasting for podcasters.

Copyright (c) 2014, Matrix Solutions Corporation and Lon Naylor of ScreencastStudios.com and LearnCamtasia.com. All rights reserved.

Aug 28

02- Podcasting for Screencasters

Lon Naylor from ScreencastStudios.com and LearnCamtasia.com delivers a tutorial and deconstruction of how an audio podcast of 13 minutes can be the basis in creating a screencast, with interesting visual story-telling and a call-to-action. He took a portion of an online webinar to help explain the benefits of podcasting to screencasters in this deconstruction, and he explains some of the tools and templates that he used or created to make this happen.

Although this is an audio podcast episode, you can go to the screencast and visual tutorial at:

http://www.learncamtasia.com/podcasts/podcasting-screencasters/

As you will hear in this audio episode, Lon Naylor’s deconstruction shows how a plan with a simple template and consistency can deliver a screencast that can meet the overall objectives of a call-to-action:

– a template created in PowerPoint(R);

– consistent typestyle, typeface, font and color schemes;

– consistent visual layout, including a single graphic image and a single phrase for each of the nine elements of the presentation;

– bulleted lists can be used for lists, as they are “dissolved” in; and

– simple, non-exaggerated animations (i.e., slow fly-ins and move-ins) can add to the visual engagement with the viewer and listener.

You can go to the finished screencast of this case-study tutorial at the following link:

https://www.youtube.com/watch?v=YGXxBbXYIcY

Coming up next:

In the next episode of Skills in Screencasts and Podcasts, we will present an audio session that was delivered at the Podcast Movement conference that delivers ideas, info and suggestions for generating additional revenue streams by adding screencasting to the podcasters’ skills portfolio.

Select this link to listen to the audio episode in another window.

Copyright (C) 2014, Matrix Solutions Corporation and ScreencastStudios.com. All rights reserved.

Aug 28

01- The “Podfather” — Adam Curry on Screencasting and Podcasting

Our inaugural episode of Skills in Screencasts and Podcasts delivers an interview with the “Podfather,” Adam Curry, who discusses New Media importance in the areas of podcasting and screencasting.

Adam Curry on wikipedia.org

Around 2011, there was a movement from the New Media community of content creators to try to get bloggers to add Podcasting to their skills and join the podcasting community — mainly to grow their audience and add another channel for their content.

In 2014, the current movement is to try to get the podcasters to add screencasting to their skill-set — and vice-versa, get screencasters to add podcasting to their skills portfolio. The idea is to grow their audience and increase the possibilities of monetization, generate additional revenue streams and exploit new channels for content distribution.

About Adam Curry:

Born in 1964, he is “on the cusp” of the Baby Boomer range, and is one of the “last of the official Baby-Boomers.” He also has had a history of financial success in making millions, then spending them all, and then finally of being an Entrepreneur that found happiness by living his passion as a “Government Legislation Analyst” in his latest business of podcasting with his show of No Agenda.

After over 6 years of building a loyal audience, he  has proven that the road to his full-time Entrepreneurship is with the business model which he has proven successful — known as the VALUE-FOR-VALUE model.

But to many others in the New Media arena, Adam Curry is also known as the “Pod-Father” —  since he and Dave Winer created the ability to implement successful podcasting. It was this breakthrough that allowed him to explore audio podcasting and create a show that still has a tremendous worldwide following of loyal listeners (known by Adam as “producers” — like the ones in the Hollywood model of entertainment).

This came after a career with MTV and broadcasting. His media experience saw him as part of Mevio.com, (previously known as Podshow) with different podcasts that he also started (like the Daily Source Code).

Born in 1964, he is “on the cusp” of the Baby Boomer range, and is one of the “last of the official Baby-Boomers.” He also has had a history of financial success in making millions, then spending them all, and then finally of being an Entrepreneur that found happiness by living his passion as a “Government Legislation Analyst” in his latest business of podcasting with his show of No Agenda.

After over 6 years of building a loyal audience, he  has proven that the road to his full-time Entrepreneurship is with the business model which he has proven successful — known as the VALUE-FOR-VALUE model.

But to many others in the New Media arena, Adam Curry is also known as the “Pod-Father” —  since he and Dave Winer created the ability to implement successful podcasting. It was this breakthrough that allowed him to explore audio podcasting and create a show that still has a tremendous worldwide following of loyal listeners (known by Adam as “producers” — like the ones in the Hollywood model of entertainment).

This came after a career with MTV and broadcasting. His media experience saw him as part of Mevio.com, (previously known as Podshow) with different podcasts that he also started (like the Daily Source Code).

However, almost seven years ago, he started his flagship podcast show called NO AGENDA with his co-host, columnist John C. Dvorak. As an entrepreneur, he has developed the format and content of the show.

You will notice that Adam Curry has several “firsts” in his success as a full-time podcaster-entrepreneur:

(1) He provides docoumented deconstruction, information of value and entertainment;

(2) He created his own position and title as a Government Legislation Analyst. Yes, he actually READS, analyzes and deciphers each governmental bill, proclamation, executive order, and United Nations document–and he even highlights the pertinent sections that can provide you, the listener, with critical thinking and and intelligent basis for making decisions and being well-informed. The documents and other valuable information are part of his extraordinary show notes, which are free to the listener from his podcast web site.

(3) He has proven that his business model of VALUE-FOR-VALUE can be a successful one (and so far, a sustainable one) by building a loyal audience and receiving willing donations for the value that the audience receives.

Select this link to listen to the audio episode.

Copyright (C) 2014, Matrix Solutions Corporation and Adam Curry. All rights reserved.