Nov 03

0B- Retrospective – Podcast monetization interview

During my hiatus, I wish to present this bit of evergreen information about podcast monetization (from 2014), which provides an interview of Fred Castaneda, and which is conducted by Doug Foresta of the Coachzing Show (although Doug himself is on hiatus at present).

Here are the show notes from the interview that was previously conducted by Doug Foresta:

The CoachZing Show is a podcast series, available on iTunes(R) and other directories, which delivers interviews with entrepreneurs, coaches, therapists, authors and speakers — to discover tips and techniques for effective content creation and marketing. It is available on iTunes and other directories, and it is a free podcast show.

Doug Foresta is the interviewer and host of this podcast show.

In this episode, we have a repurposed interview — as it is originally published by CoachZing.com. The reason why we deliver it in entirety and unedited as the final mp3 file published by CoachZing is that the person being interviewed is Fred Castaneda, who is also the host of The Struggling Entrepreneur podcast and the Podcast Reporter podcast (just 2 of the current active 8 shows).

As you will hear in this audio episode, Doug discusses the potential mistakes of content creators in the world of New Media and podcasting. He also discovers some of the strategies for entrepreneurs to make podcasting a successful tool as part of their marketing. They can do this by generating revenue streams by adding podcasting to their marketing.

We thank Doug for his interview and we know it will provide value to the aspiring entrepreneurs who deal with content creation.

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Copyright (c) 2014, Doug Foresta and www.coachzing.com and Fred Castaneda of www.strugglingentrepreneur.com and podcastreporter.com. All rights reserved.

Nov 03

0A- Podcast hiatus due to caretaking a patient with Alzheimers

Thank you to our listeners.

Due to a medical situation, we are taking a break and going on hiatus until further notice. My mother has dementia and is now a victim of the terrible disease of Alzheimers.

My 93-year old mother needs care and attention and cannot be left alone for a minute, due to her condition and the danger to which she exposes herself when she is by herself — by things such as falls, possibility of fractured hips or bones, etc. So my job is a full-time caretaker and caregiver until this situation is over.

I will return to podcasting just as soon as I can.

I thank you for your patience and understanding.

And for those of you who have suffered through a similar ordeal, I thank you for your caregiving and for your prayers.

Sincerely,,

Your host, F. Castaneda

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Sep 01

60- When Passion becomes a Prison- 3 steps to ignite again

screncastartwork2048

This episode is a discussion about a blog post from the Solo-E.com sites. The author of the blog post is Monica Shah, and the title of the post is:  What To Do When Your Passion Has Become Your Prison — Three Steps to Ignite Your Dreams.

In addition to the main themes of this blog post, we also included a couple of cases-in-point of our prior businesses suffered from the situation when the passion became a pain, and almost a prison.

Now, the author of this blog brought out 3 steps to ignite your dreams:

“1. If you are struggling, then there is something that you just don’t understand.

2. Step into your fear.

3. Make Sure You’ve Got Someone Who is Willing to Take a Stand for You.”

[from the blog post by Monica Shah]

And, finally, we add our own categories from the last step — that of having a support person or support team. We include our categories of:

-1. The coach;

-2. The Mentor; and

-3. The Mastermind Group.

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Copyright (c) 2016, Monica Shah, blogpost author from www.Solo-E.com (for blogpost content) and Matrix Solutions Corporation (for commentary).

Aug 16

59- New Media professionals should OWN their own dot-com — a case study

screncastartwork2048

We deliver a case study in which we explore the impact to Entrepreneurs, New Media Professionals and Startups when a platform for communication which they have used disappears.

The platform is blab.im — which the public information described as an “experiment.” However, for 3.9 Million users of this “beta” platform, the impact was a jolt for those who used it extensively for delivering content as podcasters or New Media Professionals.

In this episode, we focus on the LESSONS LEARNED — which were inspired by the discussion from Todd Cochrane and Rob Greenlee in the podcast called NEW MEDIA SHOW of 14 August 2016.

Some of these lessons learned are:

  • “Own your own dot-com”;
  • Back up and archive ALL your content — from media, to show notes, to web site, to transcripts, to text, to images, to podcasts, etc.
  • Be ready to switch to another platform as an option, should the key one (like blab.im) disappear;
  • keep current and evaluate other alternative platforms (just in case);
  • YOU, YOUR BRAND, YOUR CONTENT — these are important, and should not be identified with the platform of delivery;
  • “Any shiny new object that appears to be fun can disappear overnight”;
  • Entrepreneurs and New Media professionals must “OWN THEIR OWN DOT.COM” and NOT be dependent on a platform;
  • Avoid dependency on a platform

As you can hear in the discussion with Todd Cochrane and Rob Greenlee, there have been many such situations where the platforms have appeared, grown, and then gone.

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Aug 08

58- Suggestions for Podfading your podcast show- when it is time

Skills in Screencasts and Podcasts-2014

This is a repurposed episode from PodcastReporter.com.  It deals with with suggestions when you are considering podfading your show (i.e., ending your publication of episodes of your podcast show), as well as with some recommendations based on a case-in-point and sample.

The example is contained in the audio episode itself around the 11:00 minute mark.

We classified podfading into both ABRUPT and PLANNED podfades.

We have an example of a PLANNED podcast episode to podfade the show where the 3 recommended criteria are:

  1. Advise your audience or listeners that there will be no further episodes published on this show;
  2. Make the podfading episode very short and to-the-point (we recommend 2 to 3 minutes max.);
  3. Thank your audience for their attention, subscriptions, consumption of your content and where to go for the same–or better–content.

The case-in-point we have is a podcast show which was started in 2007 called “WHAT’S NEW ON IBM TV(R)?” — which podfaded in 2009. The last episode was called “Farewell and Thank You.”

Select this link to listen to the final episode of this case study of ibmtv, which was called “Final episode- Farewell and Thank You.”

Final episode on iTunes - ibm tv in 2009

Now, has IBM TV survived? Yes, but in a different format and different platform. It also has a YouTube(R) channel, where the theme of IT Solutions from IBM(R) is still the focus.

Current ibmtv on youtube

We hope that you keep the integrity of your show with your audience with the courtesy and politeness to your listeners — we feel that you owe them that. And, instead of surprise or leaving a poor taste in the mouth of your listeners, you can depart your show, as well as leave your listeners with a recommended successor so that they can get the content which they like.

Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

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Jun 10

56- Podcaster courtesy and tips for audio quality with Daniel J Lewis

This episode is being repurposed and re-syndicated from an earlier interview with Daniel J Lewis of The Audacity to Podcast show, in which we discussed podcaster courtesy in bumpers and interviews — along with tips for improving your audio quality via mp3 encoding.

Daniel J Lewis delivers courtesyThis audio episode content was first published in the show called the Community of Five podcast, and with express permission at the time of the original recording, we deliver this to you.

Reason? The problem of courtesy among podcasters has grown quickly, due to the nature of the pressure —

a) to get into NEW AND NOTEWORTHY in iTunes(R) (yes, it still persists today, due to the myth started in 2013);

b) to see other podcasters as “competition” and try to outdo them in getting the exposure, links, audience awareness, etc. instead of others;

or

c) to be discourteous due to monetization goals for either download cpm revenue or product promotion, etc.

In any case, the reciprocity of giving bumpers, interviews or other types of courteous acts has grown significantly in a tense atmosphere of competition and the race for monetization.

Why?

Well, it could be that there are so many podcast shows today that being recognized and receiving the links and awareness and exposure seem to be the holy grail for podcasters.

So, we have decided to repurpose an earlier episode interview with Daniel J Lewis, host of The Audacity to Podcast, in which we discuss this issue with some caveats to the aspiring or new podcasters, as well as other screencasters who are getting into the podcasting space today.

For more information, you can contact Daniel J Lewis at:

TheAudacitytoPodcast.com

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Copyright (c) 2016, Matrix Solutions Corporation. With permission from Daniel J Lewis at the original recording. All rights reserved.

 

 

 

 

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May 10

54- Screencaster delivers free resources – Dean Haycox

In this episode, we interview Dean Haycox, the screencaster who is providing free resources to aspiring and professional screencasters. He is based out of the UK (United Kingdom), but he delivers his message and resources worldwide via his web site.

Dean is the owner of www.ScreencastMagazine.com — but the name is not totally descriptive, for it is really a blog that provides resources, show notes and the audio episodes of his audio podcast called SCREENCAST ACADEMY with Dean Haycox.

Screencast Academy badge

As you will hear in this audio interview, we cover Dean’s background — from logistics in the military to his full-time present job as an ambulance personnel. However, he has a passion for both geology and screencasting — and he recently launched his audio podcast on iTunes, with episode 11 as an interview with Matt Pierce of Techsmith.com.

In addition to some recommendations and tutorials, Dean also is making available his free pdf of 50 pages called THE SCREENCASTERS BLUEPRINT (a free 50-page guide to Video Marketing for Small Business Owners that describes How to successfully grow your business with video marketing).

ScreencastersBlueprint

Dean’s “magazine” has evolved into a resource site with show notes and audio episodes of his podcast, as well as a library of valuable resources in screencasting.

Slide3Dean has plans for creating offerings, services, products and membership sites for screencasting — although he stated very strongly that most of his content will be free to his listeners and viewers. He also aspires to be a presenter and participant in upcoming conferences and business shows (both in Europe and the US) that deal with New Media — especially screencasting and podcasting. We are certain that he will fulfill his mission soon of becoming a full-time screencaster and podcaster.

If you wish to contact Dean:

email:   Dean @ screencastmagazine.com  (to avoid spam)

or

contact page:   http://screencastmagazine.com/get-in-touch/

 _______________________________________________

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

May 07

53- Screencasts — 8 types of deliverables for you

In this episode, we discuss the eight major deliverables that can be incorporated to create effective Screencasts. We also describe some major software programs and tools for creating and editing the screencasts. And finally, we discuss which programs we ourselves use and why, as well as how you can improve your business by being a subject matter expert, or by offering services in screencasting for hire.

 

Skills in Screencasts and Podcasts-2014

The first part reviews 8 different deliverables by creating screencasts:

1.  Synchronized screen capture — that is, audio and video (used quite a bit for software demos);

2. Full-motion videos — your created content (e.g., from amateur smart phone cameras or from more sophisticated cameras);

3. Documentaries, b-roll, or other videos and video clips;

4. Powerpoint (R) presentations with synchronized audio and video animations, etc.

5. Interactivity in training with quizzes, hotspots, links, etc.

6. Video effects and animations — e.g., callouts, zooms, pans, lower thirds, more movement animations, etc.

7. Audio segments, audio clips, music, sound effects, etc.

8. Tutorials for creating courses, training, education, eLearning, etc.

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We also covered some tools like PowerPoint from Microsoft,(R) as well as SnagIt and Camtasia Studio from Techsmith(R).

And finally, we shared with you which platform, tools and recording/editing software we use, and why we feel they meet our needs for marketing, sales and creating courses. We take it one step further and describe for you how these additional skills can give you an entry into Services for screencasts, or how you can create a course as a subject matter expert and market/sell it yourself.

We lastly mention the program and membership site that can help you acquire those skills from www.LearnCamtasia.com.

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Apr 18

51- First glimpse at podcasts in Google Play Music directory

In this episode, this Podcaster delivers a “first looks” at the Podcast listing and directory in Google Play Music — and how the user would discover and select and consume a podcast episode from the lists of podcasts.

Since I had 5 podcast shows uploaded to this program, I took a look at several of the episodes from several of the shows — so that we can understand the interface and the results of listening to the episode with the type of quality provided. The last part is important, because of the re-encoding that google does for each episode.

Google Play Music Podcast listingAlthough this is a first-glimpse of this system, it is evident to me that the re-encoding may cause unexpected results that may be sensitive in some browsers for replay.

However, when we tested the playback using the link within the chrome browser, we found no problems at all. It played as it should have.

Perhaps there were other compatibility issues with browsers other than chrome?

The audio episode delivers a first-hand audio test of the quality (especially in speed) of the playback when the system plays the audio for the listener.

We hope that any startup problems will be fixed by google in the near future, as now podcasts will be available for all platforms, and our audience participation will grow.

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Feb 23

47- Skills from a visually impaired podcaster – Matt Cox

In this episode, we interview Matt Cox — a podcaster who is visually imparired (i.e., blind), but who has more than 8 years in podcasting his show, BRUNCH WITH THE BRITS.

Matt Cox

As you will hear in this audio podcast, Matt had accepted the challenge of podcasting when he wanted to enlarge the scope of his passion — the old-time BBC radio shows. After he received permission from the BBC to produce his podcast and use some of their content, he proceeded to create a podcast show that now has over 100,000 downloads.

What is very interesting is that Matt now has a workflow for planning the podcast content and show notes, creating the text for the show notes, recording and editing the audio file, then uploading and publishing the podcast episodes in his show (which is in iTunes(R) as well).

As Matt discusses, he had his Producer-Director Maria help him with getting started into creating the process of workflow — from the inception stage of planning to the final upload and publishing of the episodes.

Matt’s next steps are getting images and links within his processes and having them in his show notes. You will realize how he addressed the challenge of podcasting, and how he was able to attend the NEW MEDIA EXPO 2015 conference and finally meet face-to-face the personalities and podcasters that he admired (among them Dave Jackson of The School of Podcasting, Ray Ortega of The Podcasters Studio, Todd Cochrane of The New Media Show and Rob Walch of Libsyn).

Matt continues to provide his free podcast to the audience who is passionate about old-time BBC radio show.

iTunes preview- Brunch with the Brits

Matt has no plans to become a full-time entrepreneur at this time, as he is a full-time employee at the Marriott Hotel Reservations system and he loves his work, as well.

For Matt, the world of accessible programs has given him the tools to address his challenge of becoming a podcaster and succeeding.

Matt Cox may be contacted at:

– e-mail:  brunchwiththebrits@gmail.com

– podcast: www.BrunchWithTheBrits.net

select this link for the iTunes preview.

– twitter: bwtbrits

__________________________________________

NOTE: This episode interview was recorded by Matt Cox and delivered to Fred Castaneda for publication. It has purposely been unedited and unabridged, and the “natural” energy of Matt Cox comes through.

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.