We deliver a case study in which we explore the impact to Entrepreneurs, New Media Professionals and Startups when a platform for communication which they have used disappears.
The platform is blab.im — which the public information described as an “experiment.” However, for 3.9 Million users of this “beta” platform, the impact was a jolt for those who used it extensively for delivering content as podcasters or New Media Professionals.
In this episode, we focus on the LESSONS LEARNED — which were inspired by the discussion from Todd Cochrane and Rob Greenlee in the podcast called NEW MEDIA SHOW of 14 August 2016.
Some of these lessons learned are:
- “Own your own dot-com”;
- Back up and archive ALL your content — from media, to show notes, to web site, to transcripts, to text, to images, to podcasts, etc.
- Be ready to switch to another platform as an option, should the key one (like blab.im) disappear;
- keep current and evaluate other alternative platforms (just in case);
- YOU, YOUR BRAND, YOUR CONTENT — these are important, and should not be identified with the platform of delivery;
- “Any shiny new object that appears to be fun can disappear overnight”;
- Entrepreneurs and New Media professionals must “OWN THEIR OWN DOT.COM” and NOT be dependent on a platform;
- Avoid dependency on a platform
As you can hear in the discussion with Todd Cochrane and Rob Greenlee, there have been many such situations where the platforms have appeared, grown, and then gone.
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