Oct 28

38- Leveraging new apps for your podcasts- like blab.im

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In this episode, we attempt to address the buzz and popularity of such live-streaming tools with multiple purposes (like Meerkat, Periscope and blab.im) from the point of view of the Podcaster and a strategy for both content creation and distribution.

We have included some proof-points with some audio clips taken from episode 62 of Paul Colligan’s podcast show called The Podcast Report.

Paul Colligan - public speakerAs you will hear in this audio episode, Paul describes a strategy that he delivered since 2009 when he coined the descriptor phrase of The New Media Content Creation Model.  And we support that strategy as  Podcasters who are trying to integrate these new apps and tools into both:

– content creation

and

– content distribution.

Some of us in the podosphere call these new apps “toys” or “shiny new objects” with which we can become obsessed and enamored (even though some of them may still be in beta). We feel that it is important that your strategy for podcasting can integrate these apps so that they are part of your New Media toolbox, and where you can leverage them best by using their strengths to ENHANCE your strategy and your business model — and NOT to replace your podcasting execution by losing time and using other resources you need so you can march to your planned success.

And you will also hear in this audio episode about a possible hidden drawback by focusing on some of these tools too directly — e.g., you may have to commit to do MORE WORK to add the right assets (music, audio intro, outro, sponsorship clips, voice-over, additional encoding, posting and publication, etc.) to create a good podcast episode from the content of these apps.

We encourage you to go to The Podcast Report show and listen to episode 62, in which Paul Colligan discusses his model and this situation with these apps in more detail.

We thank Paul Colligan for his ideas and his sharing of his New Media Content Creation model, so that we can help ourselves to become better podcasters without having to be distracted and cry “Squirrel!” when new technology appears — however attractive it may be.

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Copyright (c) Matrix Solutions Corporation. All rights reserved. Selected audio clips were taken from episode 62 of Paul Colligan’s podcast show at www.ThePodcastReport.com which is copyrighted content from Paul Colligan of PaulColligan.com (c) 2015.

Jul 13

28- Steps to becoming a successful CONTENT CREATOR – with cases-in-point

In this episode, we examine the four steps in the journey to becoming a successful content creator, especially for the podcaster.

Does “success” mean making lots of money? Some of the “newbies”
in the podosphere are making 7 figures, and there are a few who
proudly proclaim their revenues and share them online.

But, no, that may not be the measure of success.

______

Does “success” mean having enormous stats? Some of the
“newbies” have gazillions of downloads, subscribers, sponsors,
listens, views, audience numbers, etc.

But, no that may not be the measure of success.

______

According to a couple of key podcasters, the true meaning of
success lies elsewhere in “thought leadership” — but also
with the positive results both in stats and revenue streams.

4 Steps to Content creator success

This content for this episode was inspired by two podcasters,
both who have had over 10 years of experience:

(1) Paul Colligan, podcaster of THE PODCAST REPORT; and

(2) Chris Brogan — podcaster, blogger, author and trainer, among
many other things.

It was Paul Colligan who called myself a “luminary” over a year
ago in his podcast episode, when he described me.
It was also Chris Brogan who described the real measure of
success monetarily, but also emphasized the importance of
“thought leadership.”

Together, they inspired the description of the 4-step journey
from podcaster to thought-leader (the latter being the real
measure of success, in my humble opinion, as the other
mentioned victories in the journey have either been preludes
or learning-steps).

As you will hear in this audio episode, the four steps to becoming
a “successful” CONTENT CREATOR are detailed and described as:

(1) Subject matter expert that develops into a true “luminary”;

(2) Solution-provider or problem-solver;

(3) Trusted advisor; and then,

(4) THOUGHT LEADER.

After listening to this episode, the rhetorical question for you is
“where are you in this journey today, and what is your personal
and business target in steps for your future?”

Here are some of the links from the cases-in-point and
the resources mentioned in this audio episode:

THE REFERRAL ENGINE, book by John Jantsch

THE SPEED OF TRUST, book by Dr. Steven Covey

PAUL COLLIGAN, podcaster, author & blogger at www.thepodcastreport.com

CHRIS BROGAN, author, trainer, blogger at www.chrisbrogan.com

SCOTT JOHNSON, podcaster at www.computertutorflorida.com

LON NAYLOR, screencaster and podcaster and blogger at  www.LearnCamtasia.com

Select this link to listen to the audio episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Jan 23

17- Interview with Paul Colligan – Video, YouTube and Podcasting pundit

This audio episode of PODCAST REPORTER delivers the final installment episode of the mini-series that we have started in mid-year 2015, in which we interview those who were the early podcasters (who started podcasting in 2004 and 2005). In addition, this episode will be repurposed in other podcast shows (e.g., Struggling Entrepreneur, Boomers for Startups and Skills in Screencasts and Podcasts). This is following the method of ISYOT (“I see you out there”) that is mentioned during the interview.

Top among these early podcasters is Paul Colligan — someone who is not only a subject matter expert, but also a published author, public speaker, course-creator and educator, problem-solver, a trusted advisor, a thought leader, a visionary and luminary, as well as a pundit for the New Media space — including podcasting, videocasting (especially YouTube(R)) and other New Media content creation and delivery systems.

Paul has also been a mentor for various podcasters — including myself for the last 9 years.

Paul Colligan - public speaker As you will hear in this audio episode, Paul discusses his entry in 2004-2005 into the Podcasting space and the New Media Environment and his direction in making a business in this arena of content creation and delivery. He has never lost sight of “following your customers and delivering your MESSAGE” (i.e., content) to them in whatever channel or delivery method of consumption that they choose.

As a published author for both Podcasting and YouTube strategies, Paul is now working on his latest book titled–

How to Podcast: Broadcast Your Message in 4 Simple Steps to the World of Smartphones, Connected Cars, Tablets and more — Even if you don’t really know what Podcasting is.

Paul-Colligan-book-for-2015-2014-12-20_13-23-16This book is scheduled for launch in February-March of 2015 and will be a different type of writing than just a lot of technical hardware and software specifications and recommendations (which can become obsolete very quickly). Paul describes the purpose for his book and his unique style and content that it will contain — including some contributions from key podcasters with their stories of how they podcast. Also, Paul discusses the wealth of bonus material that will come with the book (which is worth a great deal, as they are current offerings today that will be available with the book). In addition, pre-orders are being accepted for those interested in getting a copy of it immediately upon availability in whatever format they choose from this link at amazon.com:

http://www.amazon.com/How-Podcast-Broadcast-Smartphones-Podcasting-ebook/dp/B00Q5V25RE/ref=sr_1_1?ie=UTF8&qid=1422013566&sr=8-1&keywords=Paul+colligan+How+to+Podcast.

Paul also gives his ideas of podcasting in terms of whether it is an industry or just a community or just a vehicle for delivery.

And finally, Paul describes his current 2 podcast shows: The Podcast Report and Thinking Out Loud.

Paul’s information can be found at: http://www.PaulColligan.com

and speaking engagements can be booked at (503) 822-3486.

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 Select this link to listen to the audio episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation and Paul Colligan of www.PaulColligan.com. All rights reserved.

Sep 10

Bonus Episode 1 — What Apple’s announcement means to Podcasters

This is a brief episode that is repurposed from www.PodcastReporter.com, and it will focus on 2 items:

– What the Apple(R) announcement means to podcasters today; and

– An upcoming free webcast on how to podcast.

These are both from Paul Colligan — a name who is a luminary, thought leader and pundit in the podcasting space, as well as the YouTube video space. For screencasters, this progression from pure YouTube video may be important.

He has his own podcasts in the podosphere — in addition to his current podcast show, Thinking Out Loud, he has a recent addition called The Podcast Report (not to confuse it with www.PodcastReporter.com).

Episode13- The Podcast Report

1. The Apple(R) announcement of 9 September 2014

In episode 13 of Paul Colligan’s The Podcast Report, we get Paul’s perspectives on what the April 9, 2014, announcement from Apple(R) means to podcasters, especially in the area of monetization. He focuses on getting away from the old method of making money with your podcast, and he has cases in point with today’s celebrities.

To get the 10-minute summary and perspectives from Paul, you can go to the web site of www.ThePodcastReport and listen to episode 13 — or better yet, we encourage you to subscribe to his podcast on iTunes(R).

2. A FREE Webcast from Paul Colligan on 30 September 2014

In his weekly New Media “newscast email” called HEADS UP TUESDAY, Paul Colligan announced that he will be doing a FREE Live Webcast on “How to Podcast.”

The free event will be around 8pm or 9pm Eastern time on 30 September 2014. You can go to the event at:

https://www.youtube.com/watch?v=AV7cm1ll7Nw

and Paul is soliciting feedback, as well. If there is anything you want to make sure that he covers on the LIVE event, you can post it in the comments at:

https://www.youtube.com/watch?v=AV7cm1ll7Nw

 Cross-promotion with Paul Colligan

 Finally, we wanted to thank Paul for giving the podcast show at

www.PodcastReporter.com

a 60-second promotion on his episode 13 of The Podcast Report  (at the end of the episode).

We will be reciprocating in a future episode and give Paul his message as part of our cross-promotion. This is a great and courteous practice for podcasters to alert their audiences of valuable content that is complimentary to their own topics and themes.

Screencasters can also engage in this practice with other screencasters, as well.

Select this link to listen to the audio episode in another window.

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved. References to Paul Colligan are from his main site at www.PaulColligan.com. Apple and iTunes are registered trademarks of Apple, Inc.