Aug 16

59- New Media professionals should OWN their own dot-com — a case study

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We deliver a case study in which we explore the impact to Entrepreneurs, New Media Professionals and Startups when a platform for communication which they have used disappears.

The platform is blab.im — which the public information described as an “experiment.” However, for 3.9 Million users of this “beta” platform, the impact was a jolt for those who used it extensively for delivering content as podcasters or New Media Professionals.

In this episode, we focus on the LESSONS LEARNED — which were inspired by the discussion from Todd Cochrane and Rob Greenlee in the podcast called NEW MEDIA SHOW of 14 August 2016.

Some of these lessons learned are:

  • “Own your own dot-com”;
  • Back up and archive ALL your content — from media, to show notes, to web site, to transcripts, to text, to images, to podcasts, etc.
  • Be ready to switch to another platform as an option, should the key one (like blab.im) disappear;
  • keep current and evaluate other alternative platforms (just in case);
  • YOU, YOUR BRAND, YOUR CONTENT — these are important, and should not be identified with the platform of delivery;
  • “Any shiny new object that appears to be fun can disappear overnight”;
  • Entrepreneurs and New Media professionals must “OWN THEIR OWN DOT.COM” and NOT be dependent on a platform;
  • Avoid dependency on a platform

As you can hear in the discussion with Todd Cochrane and Rob Greenlee, there have been many such situations where the platforms have appeared, grown, and then gone.

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Dec 23

42- Podcaster gives perspective of Podcast Conferences for 2016–and beyond

This end-of-year episode delivers a Podcaster’s perspectives for Podcast Conferences for upcoming 2016 — and beyond.

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The eight main “conferences” or “meetings” for Podcasters (and, to some extent, New Media Professionals) are:

New Media Expo (aka NMX)

Podcast Movement (aka PM)

Consumer Electronics Show (CES)

National Association of Broadcasters Show (NAB)

Podfest Florida or Podfest Tampa

LA Podfest

Podcamps

Local Podcast Meetups (via www.meetup.com)

Each of these are mentioned. There is also a backstory to the change of preferences for the value of these conferences, and a hint of some issues that may be haunting some of the more successful shows that delivered value at one time to the podcasting community.

From the large national conferences (like NMX and Podcast Movement), we also deliver some perspectives on the REGIONAL and local podcast conferences, meetups and Podcamps. I myself will deliver my perspectives, since I have been a speaker at the main national conferences, as well as a Podcast Meetup Organizer and a speaker at many Podcamps.

Finally, I apologize to all my listeners, since I had a forced absence due to not only technical problems and a failure and replacement of my main system for podcasting, but also for being caught up with a bed-ridden flu and bronchitis that rendered me unable to deliver any value to you, my audience.

To all of you, I wish you a happy holiday season and a bright next year for your success as a New Media Professional and podcaster.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.