Nov 14

11- Tips for success in Screencasting – Lon Naylor on Coachzing.com

The CoachZing Show is a podcast series, available on iTunes(R) and other directories, which delivers interviews with entrepreneurs, coaches, therapists, authors and speakers — to discover tips and techniques for effective content creation and marketing. It is available on iTunes and other directories, and it is a free podcast show.

Doug Foresta is the interviewer and host of this podcast show.

Lon Naylor on CoachZing

In this episode, we have a repurposed interview — as it is originally published by CoachZing.com. The reason why we deliver it in entirety and unedited as the final mp3 file published by CoachZing is that the person being interviewed is Lon Naylor, who is known as “Mr. Learn Camtasia” or “The Camtasia Guy.”

Lon Naylor - success in screencasting

As you will hear in this audio episode, Lon gives strategies for improving your content on the web for video or screencasts. He describes the most common errors that content creators make when they enter the environment of video publishing — as well as how to avoid them.

Lon has had success in his several web sites with educational, training, entertaining and informative video — and now podcasts — such as:

LearnCamtasia.com

Screencaststudios.com

ScreencastProfits.com

PodcastingForScreencasters.com

Lon is a successful video and screencast content creator, as well as a recent podcaster at Screencast Weekly.

If you wish to contact Lon, he is available at:

Lon@LearnCamtasia.com

Doug Foresta may be reached at www.Coachzing.com.

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Copyright (c) 2014, Doug Foresta of Coachzing.com and Lon Naylor of LearnCamtasia.com. All rights reserved. Republished with permission from Lon Naylor.

Nov 07

10- Strategies in video scripting for screencasting- Lon Naylor with Joey Xoto

This content is repurposed audio from an earlier webinar in which Lon Naylor (aka “The Learn Camtasia Guy”) interviews Joey Xoto, the marketer of the iPocket Video training programs.

As you will hear in this audio episode, Joey discusses and describes to Lon Naylor a strategy and workflow for creating videos with good scripts as a basic foundation for creating good screencasts that utilize full-motion video or informative or educational video or “talking-head” video..

JoeyXoto script strategies workflow

Please note that this audio was taken from a webinar video recording — which sometimes may not be as high quality as a direct interview by podcasters.

Also — especially as podcasters — please be advised that a VIDEO file is just one of several media elements that go into the making of a good screencast. Others are PowerPoint(R) or other slide presentation products, as well as full-motion video (which is Joey’s expertise), and screen-capture screencasts (e.g., like those from Camtasia Studio) to demonstrate software, web sites or membership sites, etc. There are also qualities and/or visual properties that can be added to or enhanced by features that improve final screencasts, such as callouts, pans, zooms, and other visual properties.

Finally, there is a hint of a new venture coming in which both Joey and Lon will partner to provide “something new” in the area of screencast productions utilizing video.

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Copyright (c) 2014, Matrix Solutions Corporation and LearnCamtasia.com and Lon Naylor of www.screencastweekly.com and podcastingforscreencasters.com. All rights reserved.

Nov 02

08- Lon Naylor interview shows hints and tips for video success

In this episode, Steve Washer interviews Lon Naylor. Both of them are the leader and faculty of www.ScreencastStudios.com.

Lon Naylor - success in screencastingAs you will hear in this audio interview, Steven Washer discusses with Lon Naylor the hints, tips, techniques and success factors that made Lon one of the key resources when it comes to PowerPoint(R) videos and screencasts with his successful training program of LearnCamtasia.com.

Steve Washer

Both are avid fans of the google+ hangout technology and of promoting video content for growing your business, your brand and your objectives online.

This discussion covers a wide range of elements in the field of content creation, content distribution and content production.

You may contact either Lon or Steve at:

www.ScreencastStudios.com/  (main page), or you can send them an email from their support page at: https://screencaststudios.zendesk.com/home

with a note to this email address:

support@screencaststudios.com

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Copyright (c) 2014, Lon Naylor and Steve Washer of www.screencaststudios.com. . All rights reserved. Republished by permission from Lon Naylor.

Sep 30

06- Interview with Ray Ortega and Lon Naylor- Case study for Skills

Ray Ortega is a professional podcaster.  In addition to his own part-time entrepreneurial work as an audio podcaster (with his own shows like The Podcasters Studio and Podcasters Roundtable), his main day-job is that of a video podcaster for a non-profit organization.

In this episode, Ray delivers his story of how he creates video content and then repurposes it as an audio podcast, with the proper iTunes listing and feed to his audience — the Podcasters Roundtable.

In addition, Lon Naylor also describes the formula for repurposing audio podcast episodes into compelling, creative, visually engaging and message-driven screencasts with a good call-to-action.

Lon Naylor - success in screencastingIn fact, Lon completed the opposite approach for repurposing content. He took an audio podcast episode from PodcastReporter.com; and then he added animation, visual images graphics and templates, as well as callouts, zooms, pans and other visual properties to create a quality screencast. You can see this finished work at:

https://www.youtube.com/watch?v=YGXxBbXYIcY

 Podcasting quick tip as screencast:

In this episode’s quick tip, we deliver a screencast for the novice podcaster who has created their final wav file from a free editor (like Audacity) and now would like to encode it as a final mp3 file.

However, using the lame encoder in your podcast workflow path will not deliver the best audio quality if your episode is mainly dialogue or an interview (and not music). There is another mp3 encoder that is free to use, and it is within the iTunes(R) program. It can generate the mp3 final file with a higher quality encoder used for dialog.

This screencast link will walk you through how to (1) take your wav file and import it to iTunes; (2) how to prepare the settings in iTunes for quality mp3 encoding; (3) how to start and finish the mp3 encoding; and (4) how to copy your final mp3 file to your subdirectory for further processing (with mp3TagTools, for instance) or delivery to your media host.

Select this link to view the screencast tip as an mp4 file:

Encoding the final mp3 file with iTunes

Note: this screencast was created as the “raw” version in the workflow of short tutorial screencasts, which use the following steps:

(a) Create the total screencast using Camtasia Studio;

(b) Edit certain sections of the screencast in audio/video with Camtasia Studio (the result is what you see in this link, the “raw” video edited first draft);

While this screencast may suffice for most purposes, there is room for additional touching-up that can really make this screencast a better experience for the viewer/listener who is consuming this tutorial. The other parts of the workflow is what will be discussed in the upcoming course of Screencasting for Podcasters and will be:

(c) Adding animations, callouts and pan/zooms to enhance the visual engagement of the content; and finally,

(d) Adding the visual intro and outro content to complete the final screencast.

As promised, we will deliver podcasting or screencasting quick tips with future episodes of Skills in Screencasts and Podcasts.

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Copyright (C) 2014, Matrix Solutions Corporation and Logical Drive Marketing, LLC. All rights reserved.