Sep 03

61- How to leverage screencasts into podcasts with Lon Naylor

Album art for PC4SC podcast

In this episode, Lon Naylor of www.LearnCamtasia.com discusses a process that he uses to create podcast episodes of value from content that he has already created and/or published from his screencasts or videos.

Lon is himself a podcaster with his show, ScreenCastWeekly.com.
But Lon is mainly a screencaster, video content creator, blogger, instructor of PowerPoint video creation, Camtasia Studio mentor — with his membership site of LearnCamtasia.com.

This 20-minute segment of audio of Lon’s discussion was taken from a 50-minute webinar that he delivered.
In addition to the content that Lon delivers, he also discussed in detail themes such as:
– Audio Ducking
– Intros, Outros, bed music, etc.
– Bumpers, Endorsements, Testimonials and other audio to include;
– Microphones, and
– Resources he used and recommended for podcasting tasks.

The above topics are covered in his original webinar screencast recording, which are on his membership site.

As you will hear in this audio episode, Lon is encouraging the sceencasters and video content creators to leverage the screencast content they have already created and turn it into podcast episodes that deliver value to their audiences.

Lon Naylor’s contact information can be found at:

www.LearnCamtasia.com/help/about

Select this link to listen to the audio episode in another window.

Update-27Jun2016

Copyright (c) 2016, Matrix Solutions Corporation and Logical Drive
Marketing, LLC. All rights reserved.

May 17

55- Lon Naylor interviewed by Dean Haycox – screencasting tips

This is a repurposed audio episode of an interview conducted by Dean Haycox of ScreencastMagazine.com. He discusses with Lon Naylor (of LearnCamtasia.com) the workflow, tips and resources of this 10-year screencasting veteran who is an authority on both Camtasia Studio(R) and PowerPoint(R).

55- Dean Haycox and Lon Naylor interviewAs you will hear in this audio podcast, Lon delivers his workflow and his tips and hints for better screencasts, such as:

– “Show the last thing first”;

– Keep slides simple: one image, one thought (with few words) per slide;

– “Ace the audio”;

and

– Do not overuse animations.

There are a lot of other items mentioned, such as resources. You can get all from the shownotes of episode 12 of ScreencastMagazine.com (the podcast titled Screencast Academy Podcast or SAP).

Select this link to listen to the audio episode in another window.

Copyright (c) Dean Haycox of www.screencastmagazine.com and Lon Naylor of LearnCamtasia.com. All rights reserved.

May 10

54- Screencaster delivers free resources – Dean Haycox

In this episode, we interview Dean Haycox, the screencaster who is providing free resources to aspiring and professional screencasters. He is based out of the UK (United Kingdom), but he delivers his message and resources worldwide via his web site.

Dean is the owner of www.ScreencastMagazine.com — but the name is not totally descriptive, for it is really a blog that provides resources, show notes and the audio episodes of his audio podcast called SCREENCAST ACADEMY with Dean Haycox.

Screencast Academy badge

As you will hear in this audio interview, we cover Dean’s background — from logistics in the military to his full-time present job as an ambulance personnel. However, he has a passion for both geology and screencasting — and he recently launched his audio podcast on iTunes, with episode 11 as an interview with Matt Pierce of Techsmith.com.

In addition to some recommendations and tutorials, Dean also is making available his free pdf of 50 pages called THE SCREENCASTERS BLUEPRINT (a free 50-page guide to Video Marketing for Small Business Owners that describes How to successfully grow your business with video marketing).

ScreencastersBlueprint

Dean’s “magazine” has evolved into a resource site with show notes and audio episodes of his podcast, as well as a library of valuable resources in screencasting.

Slide3Dean has plans for creating offerings, services, products and membership sites for screencasting — although he stated very strongly that most of his content will be free to his listeners and viewers. He also aspires to be a presenter and participant in upcoming conferences and business shows (both in Europe and the US) that deal with New Media — especially screencasting and podcasting. We are certain that he will fulfill his mission soon of becoming a full-time screencaster and podcaster.

If you wish to contact Dean:

email:   Dean @ screencastmagazine.com  (to avoid spam)

or

contact page:   http://screencastmagazine.com/get-in-touch/

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Nov 22

41- More content creators are becoming Podcasters

Skills in Screencasts and Podcasts-2014

“More New Media Content Creators are now becoming Podcasters”.

This is the title of an article in the October, 2015, issue of the electronic magazine called Podertainment at www.Podertainment.com.

Podertainment-Issue20-cover-Oct2015This audio episode is an audio narration of the article — complete and unabridged — by Fred Castaneda.

Note: you may read the pdf file of the original transcript for this article by selecting this link:

http://traffic.libsyn.com/fgcastgain/Text-for-article-for-Podertaiment-Oct2015.pdf

_________________________________________

This article delivers 5 cases in-point, which are:

1.  Lon Naylor, aka “Mr. LearnCamtasia.com with his podcast show called Screencast Weekly . He is also a co-host for the podcast show called Skills in Screencasts and Podcasts.

2. Michael Stelzer, known for his newsletter called Social Media Examiner;

3. D’Vorah Lansky, author and podcaster with her show Podcasting Success Secrets;

4. Craig Cannings, trainer for VAs and aspiring video tutorial creators with his podcast called Teach, Inspire and Profit;

and

5. Hall T. Martin of the Texas Entrepreneurs Network, with his podcast show called Angel Connect.

and also has references to Paul Colligan and his New Media Content Creation Model  (discussed in episode 62 of his podcast show at  www.ThePodcastReport.com).

There are also mentioned examples of repurposed content from newer streaming and video communication methods from:

Daniel J Lewis and his Audacity to Podcast show

and

Ray Ortega, the chief host of Podcasters Roundtable.

 We begin to explore the value to screencasters, bloggers, authors, video creators, blabbers, and other New Media content creators of repurposing their content into audio podcasts — and the results of this new phenomenon.

Select this link to listen to the audio episode in another window.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Nov 14

40- Legal Issues today from screencasts and podcasts to blab – etc.

This episode is an interview with David Lizerbram of www.lizerbramlaw.com, conducted by Lon Naylor and myself of www.SkillsInScreencastsAndPodcasts.com.

Skills in Screencasts and Podcasts-2014

As you will hear in this audio episode, David Lizerbram has recently entered the podosphere as of 2 November 2015 as a Podcaster with his show called Products of the Mind (available in iTunes(R) and other locations. What is interesting is that this podcast is not entirely about the law of New Media. While he does provide excellent coverage of legal issues (e.g., in episode 2, the discussion of the Law of Trademarks), he also includes themes about CREATIVITY, BUSINESS, ENTREPRENEURSHIP, etc. — along with some interviews of key innovators.

With a varied and interesting background of experience in film, music and media, he discusses his philosophy of providing assistance to entrepreneurs, especially in the New Media Space that includes Podcasting, Screencasting, as well as other new tools that are entrants in the video streaming environment that provide “blabbing” and “scoping” (i.e., periscope and blab).

David Lizerbram

In addition,  David shares with us his ebook called Podcast Law, which is free at this time from his web site (see below for link). It is a layman’s guide for easy understanding on topics from trademarks, copyright, music and audio, ads, testimonials, endorsements to monetization and interviewing.

Podcast Law and contents

You can get a variety of free tools and pdf documents at this time under the Resources section on the web sites at:

www.lizerbramlaw.com

or

www.productsofthemind.net

and some of the tools which can be downloaded are:

– Podcast Law ebook

– 7 Keys to Finding the Right Lawyer for Your Business

– Checklist: Intellectual Property for Entrepreneurs

and other information from the blog, as well.

For more questions or information, you can contact David on twitter at

@davidlizerbram.

================================

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved. Interview and images published via written permission from David Lizerbram of lizerbramlaw.com and Lon Naylor of screencastweekly.com.

Jun 30

27- Podcasting for Screencasters- Lon Naylor demo of a case study

PC-4-SC-title-slide

In this episode, Lon Naylor discusses the value of podcasting skills, podcasting deliverables and podcast monetization for the Screencaster — and, vice-versa, with Fred Castaneda.

Lon Naylor is the principal of www.LearnCamtasia.com, which is a weekly Screencast coaching webinar membership site. He is also a podcaster, with his show called ScreencastWeekly.com.

In this discussion webinar, Fred Castaneda talks with Lon about the value of podcasting from the PODCASTER’s viewpoint.

In this discussion, a CASE STUDY is described, and the demonstration given by Lon Naylor shows how he created additional content in another format (screencasting from an audio podcast episode) by creating a visual and compelling presentation for the audience. This can be done in either PowerPoint(R) or Camtasia Studio(R).

You will note that Lon took an already existing and published audio podcast episode of 13 minutes, and then he:

– created the framework for the visual properties of the presentation;

– decided which theme, which font which design to use;

– added animations and effects (e.g., dissolves, transitions, fly-ins, etc.) to include in which specific visuals;

– added the musical score to enhance the existing podcast; and

– added the link to go and see the final screencast from this project.

This content was created by Lon Naylor from a webinar that was given for those who want to know more about enhancing their screencasting skills in his LearnCamtasia.com weekly coaching webinars.

For more information, you can reach the contact information about Lon Naylor at:

www.LearnCamtasia.com

If you wish to watch the YouTube video of this content, you can go to the link, which is called “How Screencasters can Leverage Podcasting”:

If you wish to see the finished project that is described in this case study by Lon Naylor, you can go to this link:

https://www.youtube.com/watch?v=Qje3pZMRGZg

___________________________________________

 To listen to the audio episode in another window, select this link.

Copyright (c) 2015, Lon Naylor and Logical Drive Marketing, LLC. All rights reserved.

 

Mar 31

24- Online Course — PODCASTING FOR SCREENCASTERS

The website of Podcasting4Screencasters.com describes an online course — specifically designed for current Screencasters — that will help to increase the skills and build value in the New Media portfolio. This will help to build SKILLS IN PODCASTING, as well as extend the knowledge,  abilities and reach into the podosphere for the Screencaster.

This course will be coming soon, and it will be announced shortly.

_________________________________________

THE COURSE PRODUCERS AND INSTRUCTORS:

With credentials in their respective fields of New Media and content creation and delivery, the two course producers and instructors are Lon Naylor (professional screencaster and videocaster, aka “Mr. Learn Camtasia” because of his instructor role at www.LearnCamtasia.com) and Fred Castaneda (professional podcaster, aka “Podcast Reporter” at www.PodcastReporter.com).

Skills in Screencasts and Podcasts-TM-Aug2014______________________________________________

About the Course called “Podcasting for Screencasters”

 This online course is designed for current or professional Screencasters who wish to become proficient in the skills required to become beginning podcasters.  The objective is to help increase the skill level, and thus, to help you add value to your New Media Portfolio with the ability to plan, produce, publish and promote podcasts.

As content producers, this new format for extending your reach and audience to the podosphere can be a significant extension to your professional career and experience.

This course is NOT just theory. It is a practical application and demonstration of how to get this done, so that you can actually perform the tasks to create, produce, publish and promote podcast shows and podcast episodes — right after finishing the course.

The course will have the following major modules:

1.  Introduction to the Course and the Seven Simple Steps to Podcasting from the viewpoint of a Screencaster.

2.  Step One:  Review the Assets from your Screencast that can be used.

3.  Step Two:  Create an outline by consolidating your message and media.

4.  Step Three:  Create and finalize your mp3 file of recorded and edited audio.

5.  Step Four:  Move your mp3 file to your media host platform.

6.  Step Five:  Create the POST of your podcast episode.

7.  Step Six:  Publish your podcast in the iTunes(R) directory.

8.  Step Seven:    Promote your podcast and show episodes.

9.  Wrap-up:  Featuring resources, hints and tips.

________________________________________

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Copyright (c) 2015, Matrix Solutions Corporation and Logical Drive Marketing, LLC. All rights reserved.

Mar 17

23- Podcasting Success Secrets by integration with screencasts and video- an Interview

In this episode of Skills In Screencasts and Podcasts, we deliver repurposed content — an interview with Lon Naylor that is conducted by D’Vorah Lansky of Podcasting Success Secrets.

D Lansky interviews Lon NaylorWe repurpose this episode in entirety–complete and unabridged–so that you can understand Lon Naylor’s objectives on how his integration of video and screencasting with podcasting can be a vital tool in your New Media toolkit as an entrepreneur or content creator.

You can get more detailed show notes about this interview from D’Vorah Lansky and her web site at www.PodcastingSuccessSecrets.com.

The contact information is contained in the following links:

D’Vorah Lansky

and

Lon Naylor

Select this link to listen to the audio episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation and Lon Naylor and www.PodcastingSuccessSecrets.com. All rights reserved.

Jan 07

16- Combining screencasts, podcasts & video — Dave Jackson discussion and an alternate “interview”

In this episode, we have a discussion about strategies to combine screencasting, audio podcasting and video for an entrepreneur business.

Key to this discussion is the description that Dave Jackson gives us about his business and multiple podcasts.  Dave is one of the very first podcasters in 2005, who is known as “The Podcast Coach” and headmaster of The School of Podcasting show and Premium Membership Site Program.

Dave Jackson on google+ hangout- combination strategy 13Dec14This discussion was recorded during Dave’s session of a google+ hangout (which he provides every Saturday morning at 10:30 Eastern time) called ASK THE PODCAST COACH. This is not only a live video-based google+ hangout on air, but also it is an audio podcast to which you can subscribe in iTunes(R).

ASK-the-Podcast-Coach-on-iTunesAs you will also hear in this audio episode, we also go into a discussion about how you, as a podcaster, screencaster or content creator can incorporate public info and published audio clips (such as from a podcast episode) to discuss themes, topics and issues that were previously talked about by a possible interviewee (but who may be unavailable — e.g., he may be so busy that this individual cannot participate in your show).

We take the example of Dave Jackson and his clip that was used in this episode — and then use this format to create content around the clip. For us, it is almost like having an interview without the interviewee in a live interview.

NOTE: However, you may wish to inform the content creator of the clip of content you wish to use, and also get permission from him (please see the section, below, called “SPECIAL NOTE AND ADDENDUM.”)

We also talked about free resources from Lon Naylor that are available from the link of LearnCamtasia.com:

Sign up for the FREE Screencaster’s Toolkit, which will contain:

Ace the Audio screencast; and

Video Settings in Plain English screencast

and other tools.

Skills in Screencasts and Podcasts-2014

Select this link to listen to the audio episode in another window.

________________________________

SPECIAL NOTE and ADDENDUM:

Dave Jackson had some comments about including his clip from his podcast show called Ask the Podcast Coach. He mentions it in episode 443 of his podcast show, School of Podcasting.

To listen to what he said, please go to the episode 443 and you can hear his comments, from the time stamp of 7:15 minutes to 11:30 minutes (only 4 and 1/2 minutes). As he states, he has no problem with our using the audio clip from his show.

However, as a tip for podcasters or screencasters, he also points out that you may not feel comfortable in having other people access and republish your content or clips or audio, etc., without express permission. In his blog at the School of Podcasting, he provides written comments and suggestions at this link:

http://schoolofpodcasting.com/train-your-guests-and-audience-to-promote-your-show/

Creative Commons Lic-from SOP page

If you read the section titled “Creative Commons Licensing,” Dave suggests how this uneasiness can be addressed. It is by providing a Creative Commons License to your content. There are multiple Creative Commons License options.

The option that Dave provides is in his blog:

“This work is licensed under a Creative Commons Attribution 4.0 International License.”

He also gives the link of https://creativecommons.org/licenses/

so that you can see for yourself the options and select the one that you wish to use to license your content.

STRATEGY HINT: On the positive side, one strategy to consider is that you may want to engage with people who WANT to use your content. By putting a Creative Commons Attribution license, you can encourage (and require) them to contact you for repurposing or publishing on their own content distribution and delivery systems. This is a good way to know who is engaged and to let you help them use your content. You may want to partner with them, etc.

However, we are NOT giving legal advice (nor should this text be considered as such), as we are not attorneys. We merely report on what others are saying and perhaps hint at a strategy that may work for you. But when in doubt of legal issues that deal with podcasting, screencasting or any kind of New Media content creation, distribution, delivery or repurposing, etc., you can always contact an attorney who specializes in such law (in fact, he himself has a podcast show of his own that deals in New Media content law). From our consumption of podcasts and interviews and after having heard him in a Podcasters Roundtable, we would like to make you aware that one such attorney is Gordon Firemark, who can be reached at:

http://firemark.com/about/gordon-firemark/

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

Dec 02

14- Lon Naylor interview with James Maduk

About a month ago, Lon Naylor was interviewed by James Maduk, the key principle of the blog titled WPBlogSupport.com.

James Maduk interview with Lon Naylor

In his own words, he describes the focus of this informative dialogue:

Need to create products for your WordPress Site?  How about “How-To” guides taken directly from your desktop or phone screen?

If a Picture’s worth a thousand words a Camtasia Studio Screencast is worth a million.

Everything you need to learn about Camtasia Studio by TechSmith and creating great WordPress video content can be found at Lon Naylor’s and Michelle Schoen’s http://learncamtasia.com .

. . . I spent a full 40 minutes on the phone with Lon who specializes in video marketing using Camtasia screencast software and is regarded as one of the top experts in this field by some of the most famous names in Internet Marketing today.

His successful ScreencastStudios.com membership site and products set the standard for high quality, highly effective sales and marketing videos using Camtasia, PowerPoint(R) and other top tools. His goal is to “Rid the world of lousy Camtasia marketing videos.”

We thank Lon Naylor for his permission to repurpose this interview that describes his journey with blogs and screencast.

If you wish to contact James Maduk, here is the info:

Web site: http://www.WPBlogsupport.com

Phone:  613-697-2162

Email id:  info@wpblogsupport.com

___________________________

To contact Lon Naylor, please go to:

http://screencaststudios.com/about/meet-the-team/

______________________________________

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Copyright (c) 2014, Lon Naylor and Logical Drive Marketing, LLC and James Maduk of WPBlogsupport.com. All rights reserved.