Sep 01

60- When Passion becomes a Prison- 3 steps to ignite again

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This episode is a discussion about a blog post from the Solo-E.com sites. The author of the blog post is Monica Shah, and the title of the post is:  What To Do When Your Passion Has Become Your Prison — Three Steps to Ignite Your Dreams.

In addition to the main themes of this blog post, we also included a couple of cases-in-point of our prior businesses suffered from the situation when the passion became a pain, and almost a prison.

Now, the author of this blog brought out 3 steps to ignite your dreams:

“1. If you are struggling, then there is something that you just don’t understand.

2. Step into your fear.

3. Make Sure You’ve Got Someone Who is Willing to Take a Stand for You.”

[from the blog post by Monica Shah]

And, finally, we add our own categories from the last step — that of having a support person or support team. We include our categories of:

-1. The coach;

-2. The Mentor; and

-3. The Mastermind Group.

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Copyright (c) 2016, Monica Shah, blogpost author from www.Solo-E.com (for blogpost content) and Matrix Solutions Corporation (for commentary).

Nov 14

40- Legal Issues today from screencasts and podcasts to blab – etc.

This episode is an interview with David Lizerbram of www.lizerbramlaw.com, conducted by Lon Naylor and myself of www.SkillsInScreencastsAndPodcasts.com.

Skills in Screencasts and Podcasts-2014

As you will hear in this audio episode, David Lizerbram has recently entered the podosphere as of 2 November 2015 as a Podcaster with his show called Products of the Mind (available in iTunes(R) and other locations. What is interesting is that this podcast is not entirely about the law of New Media. While he does provide excellent coverage of legal issues (e.g., in episode 2, the discussion of the Law of Trademarks), he also includes themes about CREATIVITY, BUSINESS, ENTREPRENEURSHIP, etc. — along with some interviews of key innovators.

With a varied and interesting background of experience in film, music and media, he discusses his philosophy of providing assistance to entrepreneurs, especially in the New Media Space that includes Podcasting, Screencasting, as well as other new tools that are entrants in the video streaming environment that provide “blabbing” and “scoping” (i.e., periscope and blab).

David Lizerbram

In addition,  David shares with us his ebook called Podcast Law, which is free at this time from his web site (see below for link). It is a layman’s guide for easy understanding on topics from trademarks, copyright, music and audio, ads, testimonials, endorsements to monetization and interviewing.

Podcast Law and contents

You can get a variety of free tools and pdf documents at this time under the Resources section on the web sites at:

www.lizerbramlaw.com

or

www.productsofthemind.net

and some of the tools which can be downloaded are:

– Podcast Law ebook

– 7 Keys to Finding the Right Lawyer for Your Business

– Checklist: Intellectual Property for Entrepreneurs

and other information from the blog, as well.

For more questions or information, you can contact David on twitter at

@davidlizerbram.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved. Interview and images published via written permission from David Lizerbram of lizerbramlaw.com and Lon Naylor of screencastweekly.com.

Oct 28

38- Leveraging new apps for your podcasts- like blab.im

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In this episode, we attempt to address the buzz and popularity of such live-streaming tools with multiple purposes (like Meerkat, Periscope and blab.im) from the point of view of the Podcaster and a strategy for both content creation and distribution.

We have included some proof-points with some audio clips taken from episode 62 of Paul Colligan’s podcast show called The Podcast Report.

Paul Colligan - public speakerAs you will hear in this audio episode, Paul describes a strategy that he delivered since 2009 when he coined the descriptor phrase of The New Media Content Creation Model.  And we support that strategy as  Podcasters who are trying to integrate these new apps and tools into both:

– content creation

and

– content distribution.

Some of us in the podosphere call these new apps “toys” or “shiny new objects” with which we can become obsessed and enamored (even though some of them may still be in beta). We feel that it is important that your strategy for podcasting can integrate these apps so that they are part of your New Media toolbox, and where you can leverage them best by using their strengths to ENHANCE your strategy and your business model — and NOT to replace your podcasting execution by losing time and using other resources you need so you can march to your planned success.

And you will also hear in this audio episode about a possible hidden drawback by focusing on some of these tools too directly — e.g., you may have to commit to do MORE WORK to add the right assets (music, audio intro, outro, sponsorship clips, voice-over, additional encoding, posting and publication, etc.) to create a good podcast episode from the content of these apps.

We encourage you to go to The Podcast Report show and listen to episode 62, in which Paul Colligan discusses his model and this situation with these apps in more detail.

We thank Paul Colligan for his ideas and his sharing of his New Media Content Creation model, so that we can help ourselves to become better podcasters without having to be distracted and cry “Squirrel!” when new technology appears — however attractive it may be.

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Copyright (c) Matrix Solutions Corporation. All rights reserved. Selected audio clips were taken from episode 62 of Paul Colligan’s podcast show at www.ThePodcastReport.com which is copyrighted content from Paul Colligan of PaulColligan.com (c) 2015.

Aug 09

30- Issues that can negatively impact your podcast business- 2 case studies

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There are 2 case studies of actual podcasters who are Entrepreneurs that had to face the problems of health issues — including stress, tension, pressure, anxiety, frustration and “burning the candle at both ends” (leading towards burnout) — which negatively impacted their business, and their lives.

One case study is your Podcast Reporter.

The other case study is our respected Podcast Coach from the School of Podcasting, Dave Jackson.

Both have what we refer to as “wake-up calls.” Both had to deal with the negative impact of these issues. However, only one really facing the dilemma and avoiding the critical problems that can result for self, for business, for family and for life.

We hope that you yourself will be able to recognize the symptoms of being overwhelmed, where you are trying to do more than you have time to do, and thus have these issues.

The FREE resource that is mentioned is an online course that will help you:

– accomplish more,

– in less time,

– with better quality

– and with REDUCED STRESS.

It is a FREE course called Gain Control of Your Day, and you can get the free podcast audio episodes, along with the free workbooks and pdfs for the lessons at:

http://www.gaincontrolofyourday.com/podcast

and start learning from episode 14 and go to episode 59 to get all the free materials for the course (you can get to the archives and start with February, 2013).

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Jun 02

26- Differentiating yourself and Brand in Podcasting- lessons from case studies

A major decision for most entrepreneurs is the one to enter a market that has a reputation of being “saturated.” The cause could be one of many reasons.

In this Bonus episode, we look into issues and concerns for the entrepreneur to either enter or continue in a saturated market — and we do so from real-life case studies of small businesses.

The first case study examines the risks and the suggested recommendations for looking at the product, service, offering or brand entry into a “saturated market.” These may include:

– confirming with research that you have a greater value offered to you target audience than what is currently available from competitors (again, a new added value at the right time, right place and right “formula”);

– confirming that there is an abundance mentality in the market to lower your risk of entry; and

– Your target audience belongs to a “niche” or “super-niche” of potentially loyal fans that have the NEED and WANT of what you are offering to deliver in value (or products, services or offerings or courses, etc.) and are passionate about the niche issues; or

– Your target audience is a proven one in the niche, and you may already have them as known followers for your current communications to them;

…and other factors.

Such is the case of the new course to be launched (along with its existing podcast show for creating awareness and exposure) that is called Podcasting for Screencasters.

Podcasting4Screencasters screen shot epis 3

As part of this entrance into this saturated marketplace of podcasts that teach their target market how to podcast, you may find out more about the free webinar at:

http://www.podcastingforscreencasters.com/webinar

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The second case study concerns the decision to REMAIN in a market that is “saturated.” It is the 8-year old podcast show called The Struggling Entrepreneur — an interview-based show with entrepreneur guests, as well as other business content for the entrepreneur.

The reasons for continuing are given, and they include some of the following:

– You may already be getting great feedback and actions from your target audience, expressing their knowledge, their liking you and trusting you in various ways, especially communication with you;

– You may already have had some measure of “success” (which is defined differently for every entrepreneur) with your target audience, and your main objective would be to KEEP your current audience, while GROWING it with planned marketing strategy that turns into execution of a marketing plan for the marketing tactics; and

– Your objective may be to complete the path steps of

.    .Subject Matter expert ==>

.         .Problem-solver for your niche audience ==>

.            .Trusted advisor with proof of reference sales ==>

.                .THOUGHT LEADER for your target audience.

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We also highlighted certain “take-aways” from this episode, including:

– asking yourself  (with a documented proposed plan of executing the four steps to success)  how YOU can become a Thought Leader.

– Confirming what is your documented of measure of success; and

– Documenting a planned exit strategy with alternatives, in case you do not succeed in this saturated market within a planned period of time.

Finally, we did mention another show which we referenced —  it was Paul Colligan at www.ThePodcastReport.com.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Dec 26

15- Building a brand with skills in niche podcasting – Jason Bryant

As a very young man, Jason Bryant always wanted to be a sports broadcaster. In his youth, he acquired the skills and experience to pursue his dream. And with the advent of podcasting, he is accomplishing his dream as an entrepreneur while being fully engrossed in the world of college wrestling and sports podcasting.

Image-jason-bryant_HOFAs you will hear in this audio interview, Jason Bryant is the founder of the show called Mat Talk Online. In addition, Jason has also created his own podcast network with seven podcast shows — all within his niche of sports podcasts, especially wrestling. The network can be located at:  www.mattalkonline.com.

MatTalkOnline-podcast-shows-2014-12-23_15-19-37Jason’s experience in the sphere of wresting also shows his credentials:

– President, National Wrestling Media Association;

– former NWMA Wrestling BROADCASTER OF THE YEAR;

– former W.I.N. Magazine Wrestling JOURNALIST OF THE YEAR;

– former AWN Bob Dellinger WRESTLING WRITER OF THE YEAR.

His small business that he started rather recently brings in revenue with the offerings and services which he provides to his customers, the schools with wrestling programs.

A family man with his wife and young child, he is struggling at this time to strengthen his brand building with awareness, as well as delivering proofs-of-concept to his network of contacts (which he develops, nurtures and engages with professionalism).

As you will also note in this audio episode, Jason has been successful without having to go the route of a formal business plan. Indeed, he does have his self-developed  “marketing kit” which he uses to prepare the engagement of new clients to his programs.

And even though the road may be filled with all sorts of related opportunities, it is clear that his passion for sports broadcasting in the wresting arena (i.e., the wresting “mat”) will not be diluted by chasing after other types of “distractions.” That is, he has no plans to start a podcast about podcasting or other topics that may have become saturated in the podosphere.

However, he does consider himself a mentor that will talk to others interested in the niche and technology, and he will offer his counsel and advice, just to help out and “give back” to the podcast community. But his direction is to stay firm on the road of podcasting for his clients and to stay on the wrestling “mat.”

Image-Mattalkonline-mto-itunesYou can contact Jason Bryant at:

– email:  jason@mattalkonline.com

– twitter:  @jasonmbryant and also @mattalkonline

– telephone:  cell => 612-812-5983 and skype studio => 651-315-6171

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Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

 

Oct 26

07- Lon Naylor investigates pre-released Podcasting Platform Audello

In this renewed interest (we call it a “second boom”) of Podcasting, many content creators are acquiring the skills to leverage their portfolios and include podcasts into their mix.

Lon Naylor, who is known as “The Learn Camtasia Guy”, and who also has key web sites of ScreencastStudios.com and ScreencastProfits.com,  is also pursuing a direction to teach the screencast community about podcasting — especially with what appears to be an exciting platform to make podcasting simple and easy (although it is still in pre-release stage at the time of this post). The platform is Audello, and it is discussed and demonstrated (as much as can be) by Lon in this video clip that is being repurposed from his premium Learn Camtasia weekly coaching call program. For more information and to see the video clip, you can go to the links given, below.

Lon Naylor- mobile video strategies for screencastersAs you will hear in this 12-minute podcast episode, the AUDIO to the video clip is included, which has Lon discussing the SKILLS IN SCREENCASTS AND PODCASTS podcast and program with Fred Castaneda (the host of The Struggling Entrepreneur and Podcast Reporter audio podcasts). The audio episode also highlights how you can understand the importance and excitement of this new platform, especially if you are a screencaster.

You can sign up for the newsletter and short video clips about podcasting for screencasters at this link:

https://screencast.leadpages.net/podcasting-for-screencasters-news/

Select this link to go to the blog, where you can see the video and get more information about mobile screencasting and podcasting for screencasters:

http://www.learncamtasia.com/strategy/mobile-video-strategies-for-screencasters/

Select this link to listen to the audio episode.

Copyright (c) 2014, Logical Drive Marketing, LLC, LearnCamtasia.com  and Matrix Solutions Corporation. All rights reserved.

Sep 16

05- Tips for podcasters on BEING INTERVIEWED — Max Flight

This episode of Skills In Screencasts and Podcasts is repurposed from its original posting on Max Flight’s previous podcast show in iTunes(R) called Podcasting Passion, episode 17.

There are plenty of episodes and posts in the podosphere that deliver advice about what you, as a podcaster, need to know about conducting interviews when you are interviewing other podcasters.

However, this episode is directed for podcasters about interviewing — but not for you, as a podcaster, to interview other podcasters. Rather, it is directed for you, as a podcaster, on being interviewed.

As you will hear in this audio episode, Max Flight goes through several sections about his perspective and planning for being interviewed by another podcaster — with hints and tips — from his experience where he was an interviewee on a podcast show called The Struggling Entrepreneur (episode number 178).

For example, he talks about pre-interview communication, then the actual release for the interviewer and the recording of the interview. He finishes his episode with some suggestions for post-interview actions — such as reviewing the final mp3 from the interviewer and providing head-shot images to the show host.

Also, it is not just luck that provides the formula for success. For podcasters, the path includes hard work, good equipment, total dedication to quality, and the planning and execution of the tasks of starting a business. The path to pursue usually includes the stages of successfully becoming:

– a subject-matter expert; then

– a solution provider who delivers offerings to a target audience; then

– a trusted advisor to a loyal and growing audience; and finally

– a thought leader in the community or field of interest (in this case, podcast consulting and training).

By the way, episode 178 on The Struggling Entrepreneur can be reached at this link:

http://strugglingentrepreneur.com/2012/04

About Max Flight

Max Flight is a success story of a part-time Entrepreneur and hobby-preneur that entered an environment that most people described as “saturated” — especially when his revenue streams started as sponsors and advertisers that had come to him, asking to be on his web site. In 2012, he had several podcast shows that included airplane and flight podcasts, as well as one that was directed to podcasters.

Max Flight - a success story as a podcaster

Max Flight is a mature individual who wanted to complete his career while being a “hobby-preneur” that has a passion for podcasting. He started with his interest in aviation. Since 1996, he had a web site with an aviation directory at the web site called Thirty thousandfeet. He also has a podcast called AirplaneGeeks.com.

Calling himself both an “advanced professional” and an “audio perfectionist,” Max Flight devotes himself to helping others in the area of producing high quality audio podcasts. He himself has good equipment in his home studio, and he provides high-quality audio advice and content to aspiring podcasters.

Although many would have told him time and time again that this market for podcasting services and podcast instruction and podcast education is “saturated,” he proceeded in spite of the warnings, and his is a success story, both in terms of financial success and career success for a post-retirement option.

To communicate with Max Flight, you can go to the web site of

http://www.airplanegeeks.com/contact-us/

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Copyright (c) 2014, Matrix Solutions Corporation and Max Flight of www.airplanegeeks.com. All rights reserved.

Aug 28

00- Welcome to SKILLS IN SCREENCASTS AND PODCASTS

Welcome to SKILLS in SCREENCASTS and PODCASTS(TM). This podcast will help aspiring New Media professionals — as well as those already engaged in Podcasting and Screencasting — to increase and add new skills to their professional portfolios.

Your hosts will be:

Lon Naylor , an experienced Video and Screencast Instructor and Professional (sometimes known as “Mr. Camtasia”), who has his sites of both

ScreencastStudios.com and ScreencastProfits.com.

and he is also a Partner in the popular training site and program at:

LearnCamtasia.com

-and

Fred Castaneda, an experienced Podcaster with several Podcast shows.In addition to the popular Struggling Entrepreneur, he is the Podcast Reporter at PodcastReporter.com

Whether you are an entrepreneur looking to monetize and include New Media into your marketing mix — or a hobbyist — who is interested in New Media, podcasting, screencasting and other content creation, this podcast series can deliver information, hints, tips and some training insights for you.

We recommend that you please subscribe to this show, so that you can get each episode automatically as soon as it is released.

Coming up next:

Our first episode 01 will be an interview with Adam Curry of the No Agenda podcast, who is known as the “Podfather” — as he helped to make possible podcasting for us all. He will discuss New Media and screencasting for podcasters.

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Copyright (c) 2014, Matrix Solutions Corporation and ScreencastStudios.com. All rights reserved.