Nov 03

0B- Retrospective – Podcast monetization interview

During my hiatus, I wish to present this bit of evergreen information about podcast monetization (from 2014), which provides an interview of Fred Castaneda, and which is conducted by Doug Foresta of the Coachzing Show (although Doug himself is on hiatus at present).

Here are the show notes from the interview that was previously conducted by Doug Foresta:

The CoachZing Show is a podcast series, available on iTunes(R) and other directories, which delivers interviews with entrepreneurs, coaches, therapists, authors and speakers — to discover tips and techniques for effective content creation and marketing. It is available on iTunes and other directories, and it is a free podcast show.

Doug Foresta is the interviewer and host of this podcast show.

In this episode, we have a repurposed interview — as it is originally published by CoachZing.com. The reason why we deliver it in entirety and unedited as the final mp3 file published by CoachZing is that the person being interviewed is Fred Castaneda, who is also the host of The Struggling Entrepreneur podcast and the Podcast Reporter podcast (just 2 of the current active 8 shows).

As you will hear in this audio episode, Doug discusses the potential mistakes of content creators in the world of New Media and podcasting. He also discovers some of the strategies for entrepreneurs to make podcasting a successful tool as part of their marketing. They can do this by generating revenue streams by adding podcasting to their marketing.

We thank Doug for his interview and we know it will provide value to the aspiring entrepreneurs who deal with content creation.

Select this link to listen to the audio episode in a separate window.

Copyright (c) 2014, Doug Foresta and www.coachzing.com and Fred Castaneda of www.strugglingentrepreneur.com and podcastreporter.com. All rights reserved.

Feb 28

48- Review of Podfest conference from Dave Jackson

From an attendee, participant and speaker — i.e., Dave Jackson from The School of Podcasting — we deliver a discussion of his perspectives of the recent Podfest conference in Tampa, Florida, and the value that this event delivered to the attendees and speakers. We get this dialogue direct from the event venue over the phone. Dave informs us of the conference structure, the attendees, the exhibitors, topics and the networking…and much more.  We even discuss whether this conference may become a key, big event for podcasters.

Dave Jackson at PodfestWe recorded this over the telephone with Dave’s audio coming from the speakers of an iPhone, as Skype(R) was giving problems and was unreliable. Thus, the quality coming from Dave is not the same as ours (since our end of the recording was on a set of Zoom(R) condenser mics). We apologize for that, but we had to make concessions with the tools that we had — especially with Dave in a mobile environment at the venue just after the conference program wrapped up and finished.

One other note:  we purposely left the entire discussion UNEDITED — so that you can hear the natural discussion without any artificiality. Well, is that not how a “podcast reporter” should deliver the happenings and perspectives to you, the audience?

As you will hear in this audio podcast, topics that we discussed were following:

– the venue and its suitability for this second annual event;

– the structure: one main ballroom (a single “tract”) for the entire 3 days, instead of multiple sessions running concurrently;

– the estimate of attendees and who they were (i.e., aspiring podcasters, current podcasters, etc.);

– the topics that stimulated interest, excitement, passion and discussion — e.g., monetization, niche areas of passion, etc.

– the exhibitors — who they were, the value delivered to the attendees and the areas they covered;

– the NETWORKING and the buzz during the event, especially in the area of possible partnerships, projects and joint ventures;

– and finally, Dave’s perspective of the possible growth of the event — especially a question of: will this event grow to be the podcast conference for the first half of the year? (even superseding NMX?)

Podfest web site

– the 2 announcements at the beginning of the interview: (1) Dave Jackson has adopted the title of PODCAST MENTOR; and (2) in March, 2016, Dave will be an employee of Libsyn. We wish him well.

You can contact Dave at:

(a) web site and flagship podcast at: www.schoolofpodcasting.com; or

(b) via email at dave @ schoolofpodcasting.com [to avoid spam]

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Select this link to listen to the audio episode in another window.

Copyright (c) 2016, Matrix Solutions Corporation and Dave Jackson. All rights reserved.

Sep 11

34- What is your END GAME goal in New Media

Whether you are a podcaster, screencaster, video-content-creator, blogger or ebook author,  we explore in this episode the questions that you need to ask about your current and future “END GAME” goals in New Media, as well as the importance of periodic review and possible revision of them.

screncastartwork2048

With cases in point and other examples, we investigate these questions (which we suggest that you ask of your New Media assets and deliverables):

1. MONETIZATION goals;

2. EDUTAINMENT goals (that is, Entertainment and/or Education);

3. Goal to build a loyal COMMUNITY;

4. What part of YOURSELF will you put into your podcast or screencast or videocast?

5. Is your goal to help COMMUNICATE and deliver your message?

6. Camaraderie goals from a common experience;

or

7. Goal to participate in a key EVENT within your New Media or Podcast space (e.g., International Podcast Day)?

In fact, we have one case-in-point video that is only a few minutes in length, but can give you the key END-GAME goal for Screencasters who want to raise the value of their skills portfolio to increase their brand, their exposure and their opportunity for success and monetization:

Select this link to watch the video PODCASTING FOR SCREENCASTERS.

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Select this link to listen to the audio episode in another window..

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Aug 09

30- Issues that can negatively impact your podcast business- 2 case studies

screncastartwork2048

 

There are 2 case studies of actual podcasters who are Entrepreneurs that had to face the problems of health issues — including stress, tension, pressure, anxiety, frustration and “burning the candle at both ends” (leading towards burnout) — which negatively impacted their business, and their lives.

One case study is your Podcast Reporter.

The other case study is our respected Podcast Coach from the School of Podcasting, Dave Jackson.

Both have what we refer to as “wake-up calls.” Both had to deal with the negative impact of these issues. However, only one really facing the dilemma and avoiding the critical problems that can result for self, for business, for family and for life.

We hope that you yourself will be able to recognize the symptoms of being overwhelmed, where you are trying to do more than you have time to do, and thus have these issues.

The FREE resource that is mentioned is an online course that will help you:

– accomplish more,

– in less time,

– with better quality

– and with REDUCED STRESS.

It is a FREE course called Gain Control of Your Day, and you can get the free podcast audio episodes, along with the free workbooks and pdfs for the lessons at:

http://www.gaincontrolofyourday.com/podcast

and start learning from episode 14 and go to episode 59 to get all the free materials for the course (you can get to the archives and start with February, 2013).

Album art for PC4SC podcastSelect this link to listen to the audio episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Jan 07

16- Combining screencasts, podcasts & video — Dave Jackson discussion and an alternate “interview”

In this episode, we have a discussion about strategies to combine screencasting, audio podcasting and video for an entrepreneur business.

Key to this discussion is the description that Dave Jackson gives us about his business and multiple podcasts.  Dave is one of the very first podcasters in 2005, who is known as “The Podcast Coach” and headmaster of The School of Podcasting show and Premium Membership Site Program.

Dave Jackson on google+ hangout- combination strategy 13Dec14This discussion was recorded during Dave’s session of a google+ hangout (which he provides every Saturday morning at 10:30 Eastern time) called ASK THE PODCAST COACH. This is not only a live video-based google+ hangout on air, but also it is an audio podcast to which you can subscribe in iTunes(R).

ASK-the-Podcast-Coach-on-iTunesAs you will also hear in this audio episode, we also go into a discussion about how you, as a podcaster, screencaster or content creator can incorporate public info and published audio clips (such as from a podcast episode) to discuss themes, topics and issues that were previously talked about by a possible interviewee (but who may be unavailable — e.g., he may be so busy that this individual cannot participate in your show).

We take the example of Dave Jackson and his clip that was used in this episode — and then use this format to create content around the clip. For us, it is almost like having an interview without the interviewee in a live interview.

NOTE: However, you may wish to inform the content creator of the clip of content you wish to use, and also get permission from him (please see the section, below, called “SPECIAL NOTE AND ADDENDUM.”)

We also talked about free resources from Lon Naylor that are available from the link of LearnCamtasia.com:

Sign up for the FREE Screencaster’s Toolkit, which will contain:

Ace the Audio screencast; and

Video Settings in Plain English screencast

and other tools.

Skills in Screencasts and Podcasts-2014

Select this link to listen to the audio episode in another window.

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SPECIAL NOTE and ADDENDUM:

Dave Jackson had some comments about including his clip from his podcast show called Ask the Podcast Coach. He mentions it in episode 443 of his podcast show, School of Podcasting.

To listen to what he said, please go to the episode 443 and you can hear his comments, from the time stamp of 7:15 minutes to 11:30 minutes (only 4 and 1/2 minutes). As he states, he has no problem with our using the audio clip from his show.

However, as a tip for podcasters or screencasters, he also points out that you may not feel comfortable in having other people access and republish your content or clips or audio, etc., without express permission. In his blog at the School of Podcasting, he provides written comments and suggestions at this link:

http://schoolofpodcasting.com/train-your-guests-and-audience-to-promote-your-show/

Creative Commons Lic-from SOP page

If you read the section titled “Creative Commons Licensing,” Dave suggests how this uneasiness can be addressed. It is by providing a Creative Commons License to your content. There are multiple Creative Commons License options.

The option that Dave provides is in his blog:

“This work is licensed under a Creative Commons Attribution 4.0 International License.”

He also gives the link of https://creativecommons.org/licenses/

so that you can see for yourself the options and select the one that you wish to use to license your content.

STRATEGY HINT: On the positive side, one strategy to consider is that you may want to engage with people who WANT to use your content. By putting a Creative Commons Attribution license, you can encourage (and require) them to contact you for repurposing or publishing on their own content distribution and delivery systems. This is a good way to know who is engaged and to let you help them use your content. You may want to partner with them, etc.

However, we are NOT giving legal advice (nor should this text be considered as such), as we are not attorneys. We merely report on what others are saying and perhaps hint at a strategy that may work for you. But when in doubt of legal issues that deal with podcasting, screencasting or any kind of New Media content creation, distribution, delivery or repurposing, etc., you can always contact an attorney who specializes in such law (in fact, he himself has a podcast show of his own that deals in New Media content law). From our consumption of podcasts and interviews and after having heard him in a Podcasters Roundtable, we would like to make you aware that one such attorney is Gordon Firemark, who can be reached at:

http://firemark.com/about/gordon-firemark/

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

Nov 18

12- Reviews of Audello from 2 podcasters and 1 screencaster

Product platforms for podcasting and content creation and publishing have been around for a while. Case in point is the old Podomatic.com site, where a template-driven or wizard-like process allowed a novice user to record audio content, then produce and publish a podcast episode very easily — although there were drawbacks later with portability and management. So these all-in-one platforms are not a new idea, as they originally have been available since 2007.

In this episode, we focus on reviews and opinions from two podcasters and a screencaster about early experiences with the newly available Podcasting platform called Audello.

Audello Reviews-DJL-n-DJ

The podcasters involved are:

(1) Dave Jackson from www.SchoolOfPodcasting.com, who discussed his negative audello experiences, and from whom we have several audio clips, as well as a link to a video which he published on YouTube:

Select this link to view the video on YouTube from Dave Jackson;

Select this link to listen to the mp3 from Dave Jackson about audello with first looks after installation and use (after video);

Select this link to listen to the mp3 from Dave Jackson about audello in post-launch and availability;

Select this link to listen to the mp3 from Dave Jackson about audello during the pre-launch period;

Select this link to listen to the mp3 from Dave Jackson about audello from a discussion during www.askthepodcastcoach.com;

and

(2) Daniel J Lewis from www.TheAudacityToPodcast.com, who delivered a more objective review (which he called “honest”) from his experiences:

Select this link to go to The Audacity to Podcast blog site, and

then select episode 199;

Select this link to listen to the review by Daniel J Lewis.

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Also, Lon Naylor from www.LearnCamtasia.com, www.podcastingforscreencasters.com, www.ScreencastStudios.com and www.ScreencastProfits.com delivered some experiences with audello at the following links:

Select this link to listen to Lon Naylor about audello experiences during the pre-launch period;

Select this link to view the video where Lon Naylor describes his pre-launch experiences about audello.

Lon Naylor - success in screencasting

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Select this link to listen to the main audio episode in another window.

Select this link to pursue audello for your own podcasting.

Copyright (c) 2014, Matrix Solutions Corporation, Dave Jackson of www.schoolofpodcasting.com, Daniel J Lewis of www.theaudacitytopodcast.com and Lon Naylor of www.screencastweekly.com. All rights reserved.