Jul 13

28- Steps to becoming a successful CONTENT CREATOR – with cases-in-point

In this episode, we examine the four steps in the journey to becoming a successful content creator, especially for the podcaster.

Does “success” mean making lots of money? Some of the “newbies”
in the podosphere are making 7 figures, and there are a few who
proudly proclaim their revenues and share them online.

But, no, that may not be the measure of success.

______

Does “success” mean having enormous stats? Some of the
“newbies” have gazillions of downloads, subscribers, sponsors,
listens, views, audience numbers, etc.

But, no that may not be the measure of success.

______

According to a couple of key podcasters, the true meaning of
success lies elsewhere in “thought leadership” — but also
with the positive results both in stats and revenue streams.

4 Steps to Content creator success

This content for this episode was inspired by two podcasters,
both who have had over 10 years of experience:

(1) Paul Colligan, podcaster of THE PODCAST REPORT; and

(2) Chris Brogan — podcaster, blogger, author and trainer, among
many other things.

It was Paul Colligan who called myself a “luminary” over a year
ago in his podcast episode, when he described me.
It was also Chris Brogan who described the real measure of
success monetarily, but also emphasized the importance of
“thought leadership.”

Together, they inspired the description of the 4-step journey
from podcaster to thought-leader (the latter being the real
measure of success, in my humble opinion, as the other
mentioned victories in the journey have either been preludes
or learning-steps).

As you will hear in this audio episode, the four steps to becoming
a “successful” CONTENT CREATOR are detailed and described as:

(1) Subject matter expert that develops into a true “luminary”;

(2) Solution-provider or problem-solver;

(3) Trusted advisor; and then,

(4) THOUGHT LEADER.

After listening to this episode, the rhetorical question for you is
“where are you in this journey today, and what is your personal
and business target in steps for your future?”

Here are some of the links from the cases-in-point and
the resources mentioned in this audio episode:

THE REFERRAL ENGINE, book by John Jantsch

THE SPEED OF TRUST, book by Dr. Steven Covey

PAUL COLLIGAN, podcaster, author & blogger at www.thepodcastreport.com

CHRIS BROGAN, author, trainer, blogger at www.chrisbrogan.com

SCOTT JOHNSON, podcaster at www.computertutorflorida.com

LON NAYLOR, screencaster and podcaster and blogger at  www.LearnCamtasia.com

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Nov 05

09- Podcast success strategies for monetization – interview by Doug Foresta of Coachzing.com

Podcasting strategies for success and monetization are important to the screencaster and podcaster who improve the portfolio of skills and abilities to provide valuable content creation for clients.

The CoachZing Show is a podcast show series, available on iTunes(R) and other directories, which delivers interviews with entrepreneurs, coaches, therapists, authors and speakers — to discover tips and techniques for effective content creation and marketing. It is available on iTunes and other directories, and it is a free podcast show.

Doug Foresta is the interviewer and host of this podcast show.

In this episode, we have a repurposed interview — as it is originally published by CoachZing.com. The reason why we deliver it in entirety and unedited as the final mp3 file published by CoachZing is that the person being interviewed is Fred Castaneda, who is also one of the co-hosts of Skills in Screencasts and Podcasts, as well as the single host of The Struggling Entrepreneur podcast and the Podcast Reporter podcast (just some of the current active 8 shows).

As you will hear in this audio episode, Doug discusses the potential mistakes of content creators in the world of New Media and podcasting. He also discovers some of the strategies for entrepreneurs to make podcasting a successful tool as part of their marketing. They can do this by generating revenue streams by adding podcasting to their marketing.

 

 We thank Doug for his interview and we know it will provide value to the aspiring entrepreneurs who deal with content creation as both screencasters and podcasters.

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Copyright (c) 2014, Doug Foresta and www.coachzing.com and Fred Castaneda of www.strugglingentrepreneur.com and podcastreporter.com. All rights reserved.

Nov 02

08- Lon Naylor interview shows hints and tips for video success

In this episode, Steve Washer interviews Lon Naylor. Both of them are the leader and faculty of www.ScreencastStudios.com.

Lon Naylor - success in screencastingAs you will hear in this audio interview, Steven Washer discusses with Lon Naylor the hints, tips, techniques and success factors that made Lon one of the key resources when it comes to PowerPoint(R) videos and screencasts with his successful training program of LearnCamtasia.com.

Steve Washer

Both are avid fans of the google+ hangout technology and of promoting video content for growing your business, your brand and your objectives online.

This discussion covers a wide range of elements in the field of content creation, content distribution and content production.

You may contact either Lon or Steve at:

www.ScreencastStudios.com/  (main page), or you can send them an email from their support page at: https://screencaststudios.zendesk.com/home

with a note to this email address:

support@screencaststudios.com

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Copyright (c) 2014, Lon Naylor and Steve Washer of www.screencaststudios.com. . All rights reserved. Republished by permission from Lon Naylor.