Aug 16

59- New Media professionals should OWN their own dot-com — a case study

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We deliver a case study in which we explore the impact to Entrepreneurs, New Media Professionals and Startups when a platform for communication which they have used disappears.

The platform is blab.im — which the public information described as an “experiment.” However, for 3.9 Million users of this “beta” platform, the impact was a jolt for those who used it extensively for delivering content as podcasters or New Media Professionals.

In this episode, we focus on the LESSONS LEARNED — which were inspired by the discussion from Todd Cochrane and Rob Greenlee in the podcast called NEW MEDIA SHOW of 14 August 2016.

Some of these lessons learned are:

  • “Own your own dot-com”;
  • Back up and archive ALL your content — from media, to show notes, to web site, to transcripts, to text, to images, to podcasts, etc.
  • Be ready to switch to another platform as an option, should the key one (like blab.im) disappear;
  • keep current and evaluate other alternative platforms (just in case);
  • YOU, YOUR BRAND, YOUR CONTENT — these are important, and should not be identified with the platform of delivery;
  • “Any shiny new object that appears to be fun can disappear overnight”;
  • Entrepreneurs and New Media professionals must “OWN THEIR OWN DOT.COM” and NOT be dependent on a platform;
  • Avoid dependency on a platform

As you can hear in the discussion with Todd Cochrane and Rob Greenlee, there have been many such situations where the platforms have appeared, grown, and then gone.

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Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Oct 28

38- Leveraging new apps for your podcasts- like blab.im

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In this episode, we attempt to address the buzz and popularity of such live-streaming tools with multiple purposes (like Meerkat, Periscope and blab.im) from the point of view of the Podcaster and a strategy for both content creation and distribution.

We have included some proof-points with some audio clips taken from episode 62 of Paul Colligan’s podcast show called The Podcast Report.

Paul Colligan - public speakerAs you will hear in this audio episode, Paul describes a strategy that he delivered since 2009 when he coined the descriptor phrase of The New Media Content Creation Model.  And we support that strategy as  Podcasters who are trying to integrate these new apps and tools into both:

– content creation

and

– content distribution.

Some of us in the podosphere call these new apps “toys” or “shiny new objects” with which we can become obsessed and enamored (even though some of them may still be in beta). We feel that it is important that your strategy for podcasting can integrate these apps so that they are part of your New Media toolbox, and where you can leverage them best by using their strengths to ENHANCE your strategy and your business model — and NOT to replace your podcasting execution by losing time and using other resources you need so you can march to your planned success.

And you will also hear in this audio episode about a possible hidden drawback by focusing on some of these tools too directly — e.g., you may have to commit to do MORE WORK to add the right assets (music, audio intro, outro, sponsorship clips, voice-over, additional encoding, posting and publication, etc.) to create a good podcast episode from the content of these apps.

We encourage you to go to The Podcast Report show and listen to episode 62, in which Paul Colligan discusses his model and this situation with these apps in more detail.

We thank Paul Colligan for his ideas and his sharing of his New Media Content Creation model, so that we can help ourselves to become better podcasters without having to be distracted and cry “Squirrel!” when new technology appears — however attractive it may be.

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Select this link to listen to the audio episode in another window.

Copyright (c) Matrix Solutions Corporation. All rights reserved. Selected audio clips were taken from episode 62 of Paul Colligan’s podcast show at www.ThePodcastReport.com which is copyrighted content from Paul Colligan of PaulColligan.com (c) 2015.