Mar 31

24- Online Course — PODCASTING FOR SCREENCASTERS

The website of Podcasting4Screencasters.com describes an online course — specifically designed for current Screencasters — that will help to increase the skills and build value in the New Media portfolio. This will help to build SKILLS IN PODCASTING, as well as extend the knowledge,  abilities and reach into the podosphere for the Screencaster.

This course will be coming soon, and it will be announced shortly.

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THE COURSE PRODUCERS AND INSTRUCTORS:

With credentials in their respective fields of New Media and content creation and delivery, the two course producers and instructors are Lon Naylor (professional screencaster and videocaster, aka “Mr. Learn Camtasia” because of his instructor role at www.LearnCamtasia.com) and Fred Castaneda (professional podcaster, aka “Podcast Reporter” at www.PodcastReporter.com).

Skills in Screencasts and Podcasts-TM-Aug2014______________________________________________

About the Course called “Podcasting for Screencasters”

 This online course is designed for current or professional Screencasters who wish to become proficient in the skills required to become beginning podcasters.  The objective is to help increase the skill level, and thus, to help you add value to your New Media Portfolio with the ability to plan, produce, publish and promote podcasts.

As content producers, this new format for extending your reach and audience to the podosphere can be a significant extension to your professional career and experience.

This course is NOT just theory. It is a practical application and demonstration of how to get this done, so that you can actually perform the tasks to create, produce, publish and promote podcast shows and podcast episodes — right after finishing the course.

The course will have the following major modules:

1.  Introduction to the Course and the Seven Simple Steps to Podcasting from the viewpoint of a Screencaster.

2.  Step One:  Review the Assets from your Screencast that can be used.

3.  Step Two:  Create an outline by consolidating your message and media.

4.  Step Three:  Create and finalize your mp3 file of recorded and edited audio.

5.  Step Four:  Move your mp3 file to your media host platform.

6.  Step Five:  Create the POST of your podcast episode.

7.  Step Six:  Publish your podcast in the iTunes(R) directory.

8.  Step Seven:    Promote your podcast and show episodes.

9.  Wrap-up:  Featuring resources, hints and tips.

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Copyright (c) 2015, Matrix Solutions Corporation and Logical Drive Marketing, LLC. All rights reserved.

Mar 17

23- Podcasting Success Secrets by integration with screencasts and video- an Interview

In this episode of Skills In Screencasts and Podcasts, we deliver repurposed content — an interview with Lon Naylor that is conducted by D’Vorah Lansky of Podcasting Success Secrets.

D Lansky interviews Lon NaylorWe repurpose this episode in entirety–complete and unabridged–so that you can understand Lon Naylor’s objectives on how his integration of video and screencasting with podcasting can be a vital tool in your New Media toolkit as an entrepreneur or content creator.

You can get more detailed show notes about this interview from D’Vorah Lansky and her web site at www.PodcastingSuccessSecrets.com.

The contact information is contained in the following links:

D’Vorah Lansky

and

Lon Naylor

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Copyright (c) 2015, Matrix Solutions Corporation and Lon Naylor and www.PodcastingSuccessSecrets.com. All rights reserved.

Feb 22

22- Screencast Pro- a platform for Marketers and aspiring Screencasters

In this episode of Skills In Screencasts and Podcasts, we deliver a discussion with Lon Naylor about a new offering and program called Screencast Pro.

Final-video-pre-launch-page-SCPro

The key date and times are:  24 February 2015, at 9:00 a.m. Eastern for early-bird content), as well as 11:00 am Eastern (for CART).

ScreencastPro cart date

As you will hear in this audio episode, Lon describes:

– the origin and development of this program with his joint venture partner, Joey Xoto;

– the pre-launch and launch activities (with the CART availability on 24 February 2015) including 3 videos as pre-launch content;

– the inclusion of free resources, hints, tips, tricks and templates that allow an aspiring screencaster, Internet Marketer, Entrepreneur or Podcaster or New Media professional to use the templates and deliver effective screencasts very quickly;

– the availability of a membership site where continuing templates, discussions, demos and other added value content will be available to those who purchase the offering; and

– much more (hint:: go to episode 19 of this podcast show for a detailed look at some pre-launch videos about the benefits of Screencast Pro).

For more information (until the actual CART availability and launch of the offering),  select the link, below:

http://www.screencastpro.net

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Or, if you wish to see the pre-launch videos (there are 3) prior to the CART-date availability, select this link:

http://www.screencastpro.co/coming/

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Copyright (c) 2015, Lon Naylor and Joey Xoto of screencastpro.net. All rights reserved.

Feb 20

21- Announcing the Academy of Podcasters Awards and Hall of Fame

In this episode of Skills in Screencasts and Podcasts, we deliver a repurposed interview as an audio episode. Our interview is with Gary Leland (current publisher of Podertainment Magazine), in which we discuss the announcement of the Academy of Podcasters Awards and the Hall of Fame.

For Screencasters, there has been some dialogue with key pundits for this space about a separate Awards ceremony and a possible Hall of Fame, as well. Perhaps there are some lessons learned from the initiation of this Program that can be helpful for them, as well.

What follow is the repurposing of the episode originally published at the Podcast Reporter podcast show.

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In this episode, we interview Gary Leland, who describes the information and details about the newly-announced program called The Academy of Podcaster Awards and the Hall of Fame.

Academy of Podcaster Awards siteThis program will hold its first recognition event of these awards and the inductees of the Hall of Fame on the first day of the Podcast Movement Conference on 31 July 2015 at Fort Worth, Texas at the Omni Hotel.

Announcement siteAs you will hear in this episode, Gary discusses how the program came about and the objectives of the awards, as well as the information about the Board, the Academy members and the eligibility for the awards and the Hall of Fame recognition.

Since this is the first year of this program, there will be room to grow and improve in the coming years.

Our thanks to Gary Leland for making a vision of these types of merited awards come true since his idea back in 2006.

About Gary Leland

Gary has been active for over 10 years in the Podosphere and was one of the very first podcasters. In addition to his Podcast Pickle directory and work with Podcast Island during the Second Life Program, he is also the current publisher of the quality app that is an electronic magazine for Podcasters called Podertainment.

Podertainment MagazineWe will be getting updates from Gary and the web site along the way at New Media Expo  in April, 2015, and afterwards in discussions leading up to the Podcast Movement Conference event and the ceremony on 31 July 2015.

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Copyright (c) 2015, Matrix Solutions Corporation and Gary Leland. All rights reserved.

Feb 15

20- Screencasting for Podcasters

In this audio episode, we deliver the audio from a presentation that was recorded as mp3 by Fred Castaneda, from a session of the 2014 podcaster conference called Podcast Movement.

Session-title-slide-fromAug2014-conference-2015-02-A

The slides that go along with this presentation are included at this link:

Select this link to view the slides for this presentation.

This presentation was 47 minutes, and we thank Gary Leland, who has his New Media magazine called Podertainment, as well as being one of the Podcast Movement conference founders. The original recording was video from the conference session.

The content of this presentation covers the following topics:

– Why Screencasting if I already do Podcasting?

– Becoming a Successful Screencaster:

* Opportunity for more revenue streams

* the Skills

* the Difficulty and ease of Screencasting for a podcaster

* Case study:  episode from www.PodcastReporter.com

* Lessons learned, recommendations and resources

* Summary

Your choice for consuming the content of the presentation:

Select this link to view and listen to the quality video and audio presentation (like a webinar) as an mp4-file.

Select this link to listen to the audio episode in another window.

Select this link to view the slides for this presentation.

Note: Fred was recorded at the Podcast Movement conference, and this audio episode was taken from the video recording of that session. However, the webinar-like mp4 file was created separately and outside the conference.

Copyright (c) 2015, Matrix Solutions Corporation and www.podcastmovement.com. All rights reserved.

Feb 11

19- Key factors for successsful screencast videos- from Lon Naylor

This episode is the audio narration of the first ScreencastPro promotion video. The video is narrated by Lon Naylor. And so we have repurposed the audio in this episode for you.

Camtasia-Marketing-video-Report However, Lon Naylor does more than promote…

Lon EDUCATES us by describing vital facts about promotion, marketing, selling and gaining repeat business from your loyal fans (not just one-time customers). He describes WHY and HOW getting skills in screencasting can benefit your business — especially if you are an entrepreneur and/or Internet Marketer.

But Lon does much more than that. He also describes the subtleties of marketing and promotion using screencasts. Instead of SELLING, you can actually help other people to buy, so that they can address their problems and/or concerns. And Lon shows you how screencasts can be a good tool for you to do this with his tool.

Selling-and-buying marketing facts

As you will hear in this audio episode, he speaks at various intervals about the video (which he assumes you are consuming), with the link to the video and a report that you can download.

The video link for both watching and consuming the 14-minute video — as well as getting the report downloaded to you — is given, below. And it is free.

However, when you listen to the audio episode, you can get the gist of what Lon describes as the difficulty of selling and the opportunity to benefit from providing solutions and making yourself someone that is known, trusted and liked by potential (and returning) customers.

To view the video in entirety, as well as download the free report mentioned in the audio episode, please visit this link:

http://www.screencastpro.co/profits/

We will also have the content of the next 2 videos as episodes in this series of Skills In Screencasts and Podcasts.

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Copyright (c) 2015, Lon Naylor of ScreencastPro.com, and screencastpro.co. TechSmith, Camtasia, Camtasia Studio, and SnagIt are either registered trademarks or trademarks of TechSmith in the United States and/or other countries.This site is in no way affiliated with Techsmith Corporation. PowerPoint is a registered trademark of Microsoft Corporation.

Jan 30

18- Business Podcaster Summit – a review of an online conference for Podcasters

This is a repurposed audio episode from the podcast show called Podcast Reporter at www.PodcastReporter.com.

This is of value to those who wish to pursue podcasting, as it is a virtual event — that is an online conference via the Internet. There was no travel involved. And there were 6 evenings of 2 presentations each by speakers who delivered their content online — as well as a promise to have materials, slides, audio mp3 files, video replay and chatroom transcripts.

In this audio episode, we deliver a review of the Business Podcaster Summit online conference — aka a Virtual Event — for podcasters who want to establish podcasting as a business or take their podcasts to the next level in monetization or profit strategies.

As you will hear in this audio episode, this virtual event took place during the last two weeks of January, 2015. With a dozen sessions delivered by speakers chosen by two of the folks that started Podcast Movement (the conference), the topics ranged from Building Podcast Communities and Creating Mailing lists via Podcasting to Crowdfunding — and more.

I myself attended the conference online during the live presentations. I tried to get some of the materials, slides and download the audio episode and chatroom transcripts — although some of these were not readily available, even after a few days of the live session. The promise is that they will be available for download in the upcoming weeks.

Overall, I feel that the summit provided great value to those who could not attend the previous Podcast Movement conference (or get the content from the virtual ticket) — as most of these selected speakers also spoke at the August, 2014, conference (many times with the same or related presentation). In fact, this review highlights what I considered the top 3 sessions.

Of course, even though there were only 12 sessions of 50 to 60 minutes each, an attendee always wishes that there had been more sessions — especially from well-known business successes and thought leaders with monetization in podcasting, such as Paul Colligan, Daniel J Lewis and others (whose absence was considerably noticed by experienced podcasters).

Indeed, for those who could not attend the live sessions, the replays have a web page for those paying customers — and as soon as they are available, they will add more value to the podcasters who want to consume the content from this virtual event.

It will be interesting to see the content and sessions from the upcoming Podcast Movement 2015 conference and the subsequent Business Podcaster Summit. In addition to New Media Expo (or NMX 2015), these can provide podcasters with conferences targeted to podcasting.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Jan 23

17- Interview with Paul Colligan – Video, YouTube and Podcasting pundit

This audio episode of PODCAST REPORTER delivers the final installment episode of the mini-series that we have started in mid-year 2015, in which we interview those who were the early podcasters (who started podcasting in 2004 and 2005). In addition, this episode will be repurposed in other podcast shows (e.g., Struggling Entrepreneur, Boomers for Startups and Skills in Screencasts and Podcasts). This is following the method of ISYOT (“I see you out there”) that is mentioned during the interview.

Top among these early podcasters is Paul Colligan — someone who is not only a subject matter expert, but also a published author, public speaker, course-creator and educator, problem-solver, a trusted advisor, a thought leader, a visionary and luminary, as well as a pundit for the New Media space — including podcasting, videocasting (especially YouTube(R)) and other New Media content creation and delivery systems.

Paul has also been a mentor for various podcasters — including myself for the last 9 years.

Paul Colligan - public speaker As you will hear in this audio episode, Paul discusses his entry in 2004-2005 into the Podcasting space and the New Media Environment and his direction in making a business in this arena of content creation and delivery. He has never lost sight of “following your customers and delivering your MESSAGE” (i.e., content) to them in whatever channel or delivery method of consumption that they choose.

As a published author for both Podcasting and YouTube strategies, Paul is now working on his latest book titled–

How to Podcast: Broadcast Your Message in 4 Simple Steps to the World of Smartphones, Connected Cars, Tablets and more — Even if you don’t really know what Podcasting is.

Paul-Colligan-book-for-2015-2014-12-20_13-23-16This book is scheduled for launch in February-March of 2015 and will be a different type of writing than just a lot of technical hardware and software specifications and recommendations (which can become obsolete very quickly). Paul describes the purpose for his book and his unique style and content that it will contain — including some contributions from key podcasters with their stories of how they podcast. Also, Paul discusses the wealth of bonus material that will come with the book (which is worth a great deal, as they are current offerings today that will be available with the book). In addition, pre-orders are being accepted for those interested in getting a copy of it immediately upon availability in whatever format they choose from this link at amazon.com:

http://www.amazon.com/How-Podcast-Broadcast-Smartphones-Podcasting-ebook/dp/B00Q5V25RE/ref=sr_1_1?ie=UTF8&qid=1422013566&sr=8-1&keywords=Paul+colligan+How+to+Podcast.

Paul also gives his ideas of podcasting in terms of whether it is an industry or just a community or just a vehicle for delivery.

And finally, Paul describes his current 2 podcast shows: The Podcast Report and Thinking Out Loud.

Paul’s information can be found at: http://www.PaulColligan.com

and speaking engagements can be booked at (503) 822-3486.

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Copyright (c) 2015, Matrix Solutions Corporation and Paul Colligan of www.PaulColligan.com. All rights reserved.

Jan 07

16- Combining screencasts, podcasts & video — Dave Jackson discussion and an alternate “interview”

In this episode, we have a discussion about strategies to combine screencasting, audio podcasting and video for an entrepreneur business.

Key to this discussion is the description that Dave Jackson gives us about his business and multiple podcasts.  Dave is one of the very first podcasters in 2005, who is known as “The Podcast Coach” and headmaster of The School of Podcasting show and Premium Membership Site Program.

Dave Jackson on google+ hangout- combination strategy 13Dec14This discussion was recorded during Dave’s session of a google+ hangout (which he provides every Saturday morning at 10:30 Eastern time) called ASK THE PODCAST COACH. This is not only a live video-based google+ hangout on air, but also it is an audio podcast to which you can subscribe in iTunes(R).

ASK-the-Podcast-Coach-on-iTunesAs you will also hear in this audio episode, we also go into a discussion about how you, as a podcaster, screencaster or content creator can incorporate public info and published audio clips (such as from a podcast episode) to discuss themes, topics and issues that were previously talked about by a possible interviewee (but who may be unavailable — e.g., he may be so busy that this individual cannot participate in your show).

We take the example of Dave Jackson and his clip that was used in this episode — and then use this format to create content around the clip. For us, it is almost like having an interview without the interviewee in a live interview.

NOTE: However, you may wish to inform the content creator of the clip of content you wish to use, and also get permission from him (please see the section, below, called “SPECIAL NOTE AND ADDENDUM.”)

We also talked about free resources from Lon Naylor that are available from the link of LearnCamtasia.com:

Sign up for the FREE Screencaster’s Toolkit, which will contain:

Ace the Audio screencast; and

Video Settings in Plain English screencast

and other tools.

Skills in Screencasts and Podcasts-2014

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SPECIAL NOTE and ADDENDUM:

Dave Jackson had some comments about including his clip from his podcast show called Ask the Podcast Coach. He mentions it in episode 443 of his podcast show, School of Podcasting.

To listen to what he said, please go to the episode 443 and you can hear his comments, from the time stamp of 7:15 minutes to 11:30 minutes (only 4 and 1/2 minutes). As he states, he has no problem with our using the audio clip from his show.

However, as a tip for podcasters or screencasters, he also points out that you may not feel comfortable in having other people access and republish your content or clips or audio, etc., without express permission. In his blog at the School of Podcasting, he provides written comments and suggestions at this link:

http://schoolofpodcasting.com/train-your-guests-and-audience-to-promote-your-show/

Creative Commons Lic-from SOP page

If you read the section titled “Creative Commons Licensing,” Dave suggests how this uneasiness can be addressed. It is by providing a Creative Commons License to your content. There are multiple Creative Commons License options.

The option that Dave provides is in his blog:

“This work is licensed under a Creative Commons Attribution 4.0 International License.”

He also gives the link of https://creativecommons.org/licenses/

so that you can see for yourself the options and select the one that you wish to use to license your content.

STRATEGY HINT: On the positive side, one strategy to consider is that you may want to engage with people who WANT to use your content. By putting a Creative Commons Attribution license, you can encourage (and require) them to contact you for repurposing or publishing on their own content distribution and delivery systems. This is a good way to know who is engaged and to let you help them use your content. You may want to partner with them, etc.

However, we are NOT giving legal advice (nor should this text be considered as such), as we are not attorneys. We merely report on what others are saying and perhaps hint at a strategy that may work for you. But when in doubt of legal issues that deal with podcasting, screencasting or any kind of New Media content creation, distribution, delivery or repurposing, etc., you can always contact an attorney who specializes in such law (in fact, he himself has a podcast show of his own that deals in New Media content law). From our consumption of podcasts and interviews and after having heard him in a Podcasters Roundtable, we would like to make you aware that one such attorney is Gordon Firemark, who can be reached at:

http://firemark.com/about/gordon-firemark/

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.

Dec 26

15- Building a brand with skills in niche podcasting – Jason Bryant

As a very young man, Jason Bryant always wanted to be a sports broadcaster. In his youth, he acquired the skills and experience to pursue his dream. And with the advent of podcasting, he is accomplishing his dream as an entrepreneur while being fully engrossed in the world of college wrestling and sports podcasting.

Image-jason-bryant_HOFAs you will hear in this audio interview, Jason Bryant is the founder of the show called Mat Talk Online. In addition, Jason has also created his own podcast network with seven podcast shows — all within his niche of sports podcasts, especially wrestling. The network can be located at:  www.mattalkonline.com.

MatTalkOnline-podcast-shows-2014-12-23_15-19-37Jason’s experience in the sphere of wresting also shows his credentials:

– President, National Wrestling Media Association;

– former NWMA Wrestling BROADCASTER OF THE YEAR;

– former W.I.N. Magazine Wrestling JOURNALIST OF THE YEAR;

– former AWN Bob Dellinger WRESTLING WRITER OF THE YEAR.

His small business that he started rather recently brings in revenue with the offerings and services which he provides to his customers, the schools with wrestling programs.

A family man with his wife and young child, he is struggling at this time to strengthen his brand building with awareness, as well as delivering proofs-of-concept to his network of contacts (which he develops, nurtures and engages with professionalism).

As you will also note in this audio episode, Jason has been successful without having to go the route of a formal business plan. Indeed, he does have his self-developed  “marketing kit” which he uses to prepare the engagement of new clients to his programs.

And even though the road may be filled with all sorts of related opportunities, it is clear that his passion for sports broadcasting in the wresting arena (i.e., the wresting “mat”) will not be diluted by chasing after other types of “distractions.” That is, he has no plans to start a podcast about podcasting or other topics that may have become saturated in the podosphere.

However, he does consider himself a mentor that will talk to others interested in the niche and technology, and he will offer his counsel and advice, just to help out and “give back” to the podcast community. But his direction is to stay firm on the road of podcasting for his clients and to stay on the wrestling “mat.”

Image-Mattalkonline-mto-itunesYou can contact Jason Bryant at:

– email:  jason@mattalkonline.com

– twitter:  @jasonmbryant and also @mattalkonline

– telephone:  cell => 612-812-5983 and skype studio => 651-315-6171

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Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved.