Jan 23

43- How a niche podcast can deliver value with entertainment, education and emotion – a case study

In this episode, we discuss how a niche podcast show can deliver great value to the listeners with episodes that bring education, entertainment and emotion — and we have a case study that is a case-in-point, which is the original repurposed episode.

From another podcast show called Arriba! Folklorico Music and Dance of Mexico, we had an episode delivered about the native indigenous pre-Columbian dances of Mexico from the Aztec, Puebla and Yaqui tribes and cultures.

This episode (which was over 40 minutes) was praised by the audience and listening community for three aspects:

(1) The educational aspects of delivering great content for those who wanted to know more about the pre-Columbian culture in Mexico;

(2) The entertainment value in describinig the performance of both the live event, as well as the performers, along with the audio clips that had both the music and rhythm.

(3) The emotional catharsis that was brought out in such a positive way, with respect to the delivery of the audio by the narrator — for it gave the listeners a heartfelt feeling of participation in mind and emotion.

This post is a repurposed episode from the Arriba! podcast series, so that you can review the content of a successful podcast episode that delivered all three aspects to its audience.

As you will hear in this audio episode, the content was NOT scripted, as I had taught this course of Music and Dance of Mexico for 10 years at the University level. And, thus, like many instructors, I had basically memorized the delivery content until it becomes second nature, and I did not need any notes or script — as the presentation would come naturally. And most important, I could deliver it with EMOTION, as the content can be part of my passion of a course that I know so well.

Although this podcast series did not have a monetization strategy, you can monetize it by having either a tip jar, donation buttons, or crowdfunding with a KickStarter campaign or via a campaign on Patreon, etc.

____________________________________________

The following is the content of the show notes from the post from this podcast episode (posted originally in July of 2007)  so that you can follow along with the text of the description.

Dated: 8 July 2007

From:  Arriba! Folklorico Music and Dance of Mexico

Original episode:  No. 4


Imagine it to be the late 15th Century or early 16th Centruy — a time before the year 1519, before the arrival of the Spaniards to Mexico.
It is a cool and breezy afternoon in the central highland plateau of Mexico.
It is possibly the afternoon of the equinox, a religious feast day of tremendous magnitude in the religion of the people that inhabit a major metropolis of nearly one million people in the city of Tenochtitlan, the capital city of the Aztec empire.
The call from the conchas, or shell, alerts the people that the hour has arrived for the religious celebration to take place around the base of the pyramids in the center of the city. The entire population will be asked to participate.
From all the causeways that lead to the center of Tenochtitlan, the people come marching to be in the festivities in which they will pay thanks and homage to their deities.
Atop the top of the pyramid, at the teocalli, the smoke from a small fire can be seen; the high priests from the orden sacerdotal, or the sacerdotal order, await for the massing of the people.
When they are all together, the festivities begin –
-the incantations are given,
– the guerras floridas take place; these are the mock battles and mock wars fought with flowers and banners surrounded by flowers on bamboo or reed shafts carried by warriors and swung like knives and swords, instead of the real weapons;
– the human sacrifices are performed;
– and then the dance begins…

This podcast episode opens by setting the stage of the folkloric dances of the ancient Aztec empire — what we call, las danzas indigenas – the folkloric dances of the indigenous tribes of Mexico.

This scenario took place in many of the indigenous tribal cities – from Tlaxcala to Cholula to Tenochtitlan, the central might of the Aztec empire, which is today Mexico City.

In this episode, we will cover the danzas indigenas, that is the pre-Columbian era of Mexican folklore and dance.

We cover 3 regions or tribes and their pre-Columbian dances: (1) the Aztecs with their dances honoring their deities called Quetzalcoatl and Huizilopotchli; (2) the Poblanos and their Danza de los Quetzales; and (3) the famous Danza del Venado of the Yaquis in the Northwestern desert areas of Sonora.

This podcast also contains a brief discussion of the importance of folkloric dance to the indigenous peoples of Mexico, as well as how it set the stage of the evolution of what is today folklorico music and dance of Mexico, after the coming of the Spaniards and the Conquest of Mexico.

The pre-Columbian folklore dance is also shown in the repertoire of the Ballet Folklorico de Mexico.
This Ballet has been a great ambassador of Mexico to the world in promoting the folklorico music and dance of Mexico.

Copyright (c) 2016, Matrix Solutions Corporation. All rights reserved.

Dec 23

42- Podcaster gives perspective of Podcast Conferences for 2016–and beyond

This end-of-year episode delivers a Podcaster’s perspectives for Podcast Conferences for upcoming 2016 — and beyond.

Podcast conferences 2016ff

The eight main “conferences” or “meetings” for Podcasters (and, to some extent, New Media Professionals) are:

New Media Expo (aka NMX)

Podcast Movement (aka PM)

Consumer Electronics Show (CES)

National Association of Broadcasters Show (NAB)

Podfest Florida or Podfest Tampa

LA Podfest

Podcamps

Local Podcast Meetups (via www.meetup.com)

Each of these are mentioned. There is also a backstory to the change of preferences for the value of these conferences, and a hint of some issues that may be haunting some of the more successful shows that delivered value at one time to the podcasting community.

From the large national conferences (like NMX and Podcast Movement), we also deliver some perspectives on the REGIONAL and local podcast conferences, meetups and Podcamps. I myself will deliver my perspectives, since I have been a speaker at the main national conferences, as well as a Podcast Meetup Organizer and a speaker at many Podcamps.

Finally, I apologize to all my listeners, since I had a forced absence due to not only technical problems and a failure and replacement of my main system for podcasting, but also for being caught up with a bed-ridden flu and bronchitis that rendered me unable to deliver any value to you, my audience.

To all of you, I wish you a happy holiday season and a bright next year for your success as a New Media Professional and podcaster.

Select this link to listen to this audio episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Nov 22

41- More content creators are becoming Podcasters

Skills in Screencasts and Podcasts-2014

“More New Media Content Creators are now becoming Podcasters”.

This is the title of an article in the October, 2015, issue of the electronic magazine called Podertainment at www.Podertainment.com.

Podertainment-Issue20-cover-Oct2015This audio episode is an audio narration of the article — complete and unabridged — by Fred Castaneda.

Note: you may read the pdf file of the original transcript for this article by selecting this link:

http://traffic.libsyn.com/fgcastgain/Text-for-article-for-Podertaiment-Oct2015.pdf

_________________________________________

This article delivers 5 cases in-point, which are:

1.  Lon Naylor, aka “Mr. LearnCamtasia.com with his podcast show called Screencast Weekly . He is also a co-host for the podcast show called Skills in Screencasts and Podcasts.

2. Michael Stelzer, known for his newsletter called Social Media Examiner;

3. D’Vorah Lansky, author and podcaster with her show Podcasting Success Secrets;

4. Craig Cannings, trainer for VAs and aspiring video tutorial creators with his podcast called Teach, Inspire and Profit;

and

5. Hall T. Martin of the Texas Entrepreneurs Network, with his podcast show called Angel Connect.

and also has references to Paul Colligan and his New Media Content Creation Model  (discussed in episode 62 of his podcast show at  www.ThePodcastReport.com).

There are also mentioned examples of repurposed content from newer streaming and video communication methods from:

Daniel J Lewis and his Audacity to Podcast show

and

Ray Ortega, the chief host of Podcasters Roundtable.

 We begin to explore the value to screencasters, bloggers, authors, video creators, blabbers, and other New Media content creators of repurposing their content into audio podcasts — and the results of this new phenomenon.

Select this link to listen to the audio episode in another window.

=========

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Nov 14

40- Legal Issues today from screencasts and podcasts to blab – etc.

This episode is an interview with David Lizerbram of www.lizerbramlaw.com, conducted by Lon Naylor and myself of www.SkillsInScreencastsAndPodcasts.com.

Skills in Screencasts and Podcasts-2014

As you will hear in this audio episode, David Lizerbram has recently entered the podosphere as of 2 November 2015 as a Podcaster with his show called Products of the Mind (available in iTunes(R) and other locations. What is interesting is that this podcast is not entirely about the law of New Media. While he does provide excellent coverage of legal issues (e.g., in episode 2, the discussion of the Law of Trademarks), he also includes themes about CREATIVITY, BUSINESS, ENTREPRENEURSHIP, etc. — along with some interviews of key innovators.

With a varied and interesting background of experience in film, music and media, he discusses his philosophy of providing assistance to entrepreneurs, especially in the New Media Space that includes Podcasting, Screencasting, as well as other new tools that are entrants in the video streaming environment that provide “blabbing” and “scoping” (i.e., periscope and blab).

David Lizerbram

In addition,  David shares with us his ebook called Podcast Law, which is free at this time from his web site (see below for link). It is a layman’s guide for easy understanding on topics from trademarks, copyright, music and audio, ads, testimonials, endorsements to monetization and interviewing.

Podcast Law and contents

You can get a variety of free tools and pdf documents at this time under the Resources section on the web sites at:

www.lizerbramlaw.com

or

www.productsofthemind.net

and some of the tools which can be downloaded are:

– Podcast Law ebook

– 7 Keys to Finding the Right Lawyer for Your Business

– Checklist: Intellectual Property for Entrepreneurs

and other information from the blog, as well.

For more questions or information, you can contact David on twitter at

@davidlizerbram.

================================

Select this link to listen to the audio episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved. Interview and images published via written permission from David Lizerbram of lizerbramlaw.com and Lon Naylor of screencastweekly.com.

Nov 01

39- Google announces Podcast support

In this dated episode, we deliver a summary of the announcement by Google to finally support podcasts, and we also have links to key resources that give you the details and what they mean to you, as a Podcaster.

Link for google play music

As you will hear in this brief bonus episode, you can get a good summary and most of the key information from Ray Ortega in his bonus episode of The Podcasters Studio at www.thepodcastersstudio.com.

In addition, Ray’s podcast episode has links to the episode in which Rob Walch of The Feed podcast show interviews Elias Roman, the manager of the Google Project.

And here are other resources that are mentioned, either with links or by name:

(1) Daniel J Lewis — he has a brief Youtube video showing you how to submit your podcast to this project;

(2) Ileane Smith — her positive summary of this announcement;

(3) The link to The Feed episode with the interview by Rob Walch;

(4) Paul Figgiani and his concerns in the google+ community of The Podcasters;

(5) Mike Dell of the blubrry network, who had concerns.

More information should be coming — especially the time frame when the podcast listeners will be able to access and consume the podcasts (which is now stated by google as “as soon as possible.”

The link to submit your podcast to this project is:

g.co/podcastportal

=====

Select this link to listen to this audio episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Oct 29

38A- Clarification on episode about Leveraging New Apps

CLARIFICATION and CORRECTION

NOTE: This episode delivers a clarification from the preceding episode on Leveraging New Apps like meerkat, periscope and blab.

My apologies for the misunderstanding that was caused by my statements about Dave Jackson and his production of Ask the Podcast Coach podcast show. I want to thank Dave for sending me the correction, and this episode delivers it.

Also, in this episode, we give a brief summary of Gary Leland’s explanation given in a 55-minute video delivered in his subscription-based electronic magazine called Podertainment. The explanation given by Gary is in the October, 2015, issue of the Podertainment magazine.

The corrections have been included in this audio episode, and we recommend that you listen to the entire content.

Thank you for your patience and understanding.

Select this link to listen to the audio episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Oct 28

38- Leveraging new apps for your podcasts- like blab.im

screncastartwork2048

In this episode, we attempt to address the buzz and popularity of such live-streaming tools with multiple purposes (like Meerkat, Periscope and blab.im) from the point of view of the Podcaster and a strategy for both content creation and distribution.

We have included some proof-points with some audio clips taken from episode 62 of Paul Colligan’s podcast show called The Podcast Report.

Paul Colligan - public speakerAs you will hear in this audio episode, Paul describes a strategy that he delivered since 2009 when he coined the descriptor phrase of The New Media Content Creation Model.  And we support that strategy as  Podcasters who are trying to integrate these new apps and tools into both:

– content creation

and

– content distribution.

Some of us in the podosphere call these new apps “toys” or “shiny new objects” with which we can become obsessed and enamored (even though some of them may still be in beta). We feel that it is important that your strategy for podcasting can integrate these apps so that they are part of your New Media toolbox, and where you can leverage them best by using their strengths to ENHANCE your strategy and your business model — and NOT to replace your podcasting execution by losing time and using other resources you need so you can march to your planned success.

And you will also hear in this audio episode about a possible hidden drawback by focusing on some of these tools too directly — e.g., you may have to commit to do MORE WORK to add the right assets (music, audio intro, outro, sponsorship clips, voice-over, additional encoding, posting and publication, etc.) to create a good podcast episode from the content of these apps.

We encourage you to go to The Podcast Report show and listen to episode 62, in which Paul Colligan discusses his model and this situation with these apps in more detail.

We thank Paul Colligan for his ideas and his sharing of his New Media Content Creation model, so that we can help ourselves to become better podcasters without having to be distracted and cry “Squirrel!” when new technology appears — however attractive it may be.

__________________________________________

Select this link to listen to the audio episode in another window.

Copyright (c) Matrix Solutions Corporation. All rights reserved. Selected audio clips were taken from episode 62 of Paul Colligan’s podcast show at www.ThePodcastReport.com which is copyrighted content from Paul Colligan of PaulColligan.com (c) 2015.

Oct 07

37- Discussing the VALUE to Podcasters of PODCASTERS SOCIETY with Daniel J Lewis

podcasters-society-tall

We deliver an interview with Daniel J Lewis., the podcaster and founder of the NoodleMix Network at www.noodle.mx, as well as The Audacity to Podcast show, along with other podcasts.

During this interview, we discuss the VALUE to podcasters that is delivered by PODCASTERS’ SOCIETY, as well as the future directions and other features available in this membersship site.

As you will hear in this audio episode, this membership site that was announced and open since August, 2015, actually had its beginnings in 2014, when Daniel J Lewis wanted to deliver value to the podcasters who wanted to IMPROVE or ENHANCE their podcast by taking the level from just “average to AMAZING”. This idea sprung from the value delivered from a previous course that Daniel created and taught earlier called Podcast Master Class.

In addition, Daniel shares with us how his early objectives are being met, as well as his monetization strategies with this program — especially with all the features, forum, conversations and community aspects of the Podcasters’ Society Experience.

One feature to note for all podcasters is that a monthly guest will be spotlighted in a live webinar (with replay available for 36 hours after). This webinar will be open for the 2 days to everyone (but after that, it will only be available for replay to the members of Podcasters’ Society).

Daniel J Lewis-squareDaniel J. Lewis, creator of the Podcasters’ Society Program

As an Entrepreneur, Daniel has gone from a web designer and graphic designer to full-time podcaster, to a podcast-network-manager, and now to creating a “COLLABORATION MENTORSHIP” (that is the descriptive phrase that I coined for this membership site after I had joined it in late August) — of course, with Daniel J Lewis as the key “mentor.”

Some final differentiators of this site from most of the other membership sites in podcasting are:

(1) The Program does NOT focus on teaching others HOW TO PODCAST — that is, there is no mention of what hardware, software, plug-ins and other resources to acquire and how to use them to plan, produce, launch and promote a new podcast show.

In fact, Daniel vets his potential members by requiring them to have a podcast already launched and available in iTunes. Clearly, this program is not for aspiring podcasters, but for those who have some experience in podcasting already.

(2) Daniel’s program does not focus on Monetization of a podcast show. The road to making money with a podcast is an additional path that can be taken, but this site focuses on helping those who want to create a better podcast show, even if they are non-profit, or public service, or public sector or even HOBBY PODCASTERS. In other words, monetization is fine, but the program does not obsess over making money with podcasting — although discussions are welcome and community conversations are active in the member site forum.

Instead, the real focus of the program rotates around what Daniel considers the 4 Cornerstones of Podcasting — and he mentions and describes them in the audio episode.

To contact Daniel, or to get further information about the site, the schedule of webinars and links to the guest webinar, its features or the Program itself, please use the contact features at:

http://www.PodcastersSociety.com/contact

or

http:/www.theAudacityToPodcast.com/about

_______________________________________

Select this link to listen to the audio episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved. Audio and images published with written permission from Daniel J Lewis.

Sep 29

36- Intl Podcast Day vs Content Creation Day

IntlPodcastDay2015This brief BONUS episode is one to celebrate the second annual INTERNATIONAL PODCAST DAY — but it is also to reflect and ask the question about expansion of the celebration to encompass ALL New Media and/or ALL Content Creation.

Many of the podcasters today are not just podcasting alone — many are screencasting, blogging, videocasting, YouTube-ing, authoring, scoping, blabbing, etc.

The question discussed draws an analogy from 2005 of the original Portable Media Expo of the desire for a small, closed community limited to one form of content creation  and distribution — i.e., podcasting. We can relate that with the opposite desire to EXPAND the celebration and community to include the other forms of content creation and distribution in the NEW MEDIA space — i.e., New Media Expo or NMX.

This reflection tries to address the reality that many podcasters are now expanding into these other forms of New Media and they are increasing their skills and making more value of their “toolkit” that they can offer to customers and clients, as well as to the New Media Community.

Case-in-point is the podcast show that expands the topics, training, education and courses into another area of New Media:  i.e., Podcasting for Screencasters and Skills in Screencasts and Podcasts.

In any case, we wish everyone in the New Media Community a Happy International Podcast Day 2015!

Select this link to listen to this audio episode in another window.

 

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Sep 22

35- Expand your Brand by producing content with NLS

In this episode, we explore a little-used tactic for Entrepreneurs who are content creators to:

– expand your reach;

– Grow your audience;

– Increase your listeners;

– Promote and expand your Brand;

– Add more followers, readers, listeners and viewers.

This tactic is to LEVERAGE your already produced content by translating it into another language and publishing it.

The cases-in-point here are in the environment of podcasting — the podosphere, because the comparisons can be made to other New Media areas. There was an attempt to have a workshop for Spanish-speaking podcasters called SOY PODCASTER.

Soy Podcaster exampleAs you will hear in this audio episode, we give you the details for taking advantage of the opportunity by publishing your content as a podcast in Spanish (or “castellano”).

In addition to Spain, there are over a dozen more countries in Latin America, Central America, Mexico and South America that would love to consume your content.

There are two ways to provide this additional “National Language Support” for your content (as a podcast):

(1) If you are a native Spanish speaker, you can translate your existing content from English to Spanish and then publish the audio episode, along with show notes from a translation.

(2) If you are NOT a native speaker, you can create a joint venture partnership with a skilled and professional Spanish Speaker who is a podcaster who can:

– create the outline in Spanish;

– build the show notes in Spanish;

– translate the English content;

– record and edit the episode in Spanish; and

– provide for you the show notes and final mp3 file.

We have included in the audio episode the few minutes of a simple promotional episode in Spanish.

But you can consume 2 of the promotional episodes for Podcamp San Antonio from 2007 and 2008 by selecting these links:

Select this link to listen to the brief promotional episode for Podcamp San Antonio 2007.

and/or

Select this link to listen to the brief promotional episode for Podcamp San Antonio 2008.

Finally, the two individuals mentioned who had attempted to have a workshop at Podcast Movement 2015 called SOY PODCASTER are Gabriel Murillo and Laura Elgueta Sanchez.

Select this link to listen to the audio episode in another window.

Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.