Sep 29

36- Intl Podcast Day vs Content Creation Day

IntlPodcastDay2015This brief BONUS episode is one to celebrate the second annual INTERNATIONAL PODCAST DAY — but it is also to reflect and ask the question about expansion of the celebration to encompass ALL New Media and/or ALL Content Creation.

Many of the podcasters today are not just podcasting alone — many are screencasting, blogging, videocasting, YouTube-ing, authoring, scoping, blabbing, etc.

The question discussed draws an analogy from 2005 of the original Portable Media Expo of the desire for a small, closed community limited to one form of content creation¬† and distribution — i.e., podcasting. We can relate that with the opposite desire to EXPAND the celebration and community to include the other forms of content creation and distribution in the NEW MEDIA space — i.e., New Media Expo or NMX.

This reflection tries to address the reality that many podcasters are now expanding into these other forms of New Media and they are increasing their skills and making more value of their “toolkit” that they can offer to customers and clients, as well as to the New Media Community.

Case-in-point is the podcast show that expands the topics, training, education and courses into another area of New Media:  i.e., Podcasting for Screencasters and Skills in Screencasts and Podcasts.

In any case, we wish everyone in the New Media Community a Happy International Podcast Day 2015!

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Sep 22

35- Expand your Brand by producing content with NLS

In this episode, we explore a little-used tactic for Entrepreneurs who are content creators to:

– expand your reach;

– Grow your audience;

– Increase your listeners;

– Promote and expand your Brand;

– Add more followers, readers, listeners and viewers.

This tactic is to LEVERAGE your already produced content by translating it into another language and publishing it.

The cases-in-point here are in the environment of podcasting — the podosphere, because the comparisons can be made to other New Media areas. There was an attempt to have a workshop for Spanish-speaking podcasters called SOY PODCASTER.

Soy Podcaster exampleAs you will hear in this audio episode, we give you the details for taking advantage of the opportunity by publishing your content as a podcast in Spanish (or “castellano”).

In addition to Spain, there are over a dozen more countries in Latin America, Central America, Mexico and South America that would love to consume your content.

There are two ways to provide this additional “National Language Support” for your content (as a podcast):

(1) If you are a native Spanish speaker, you can translate your existing content from English to Spanish and then publish the audio episode, along with show notes from a translation.

(2) If you are NOT a native speaker, you can create a joint venture partnership with a skilled and professional Spanish Speaker who is a podcaster who can:

– create the outline in Spanish;

– build the show notes in Spanish;

– translate the English content;

– record and edit the episode in Spanish; and

– provide for you the show notes and final mp3 file.

We have included in the audio episode the few minutes of a simple promotional episode in Spanish.

But you can consume 2 of the promotional episodes for Podcamp San Antonio from 2007 and 2008 by selecting these links:

Select this link to listen to the brief promotional episode for Podcamp San Antonio 2007.

and/or

Select this link to listen to the brief promotional episode for Podcamp San Antonio 2008.

Finally, the two individuals mentioned who had attempted to have a workshop at Podcast Movement 2015 called SOY PODCASTER are Gabriel Murillo and Laura Elgueta Sanchez.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.

Sep 11

34- What is your END GAME goal in New Media

Whether you are a podcaster, screencaster, video-content-creator, blogger or ebook author,¬† we explore in this episode the questions that you need to ask about your current and future “END GAME” goals in New Media, as well as the importance of periodic review and possible revision of them.

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With cases in point and other examples, we investigate these questions (which we suggest that you ask of your New Media assets and deliverables):

1. MONETIZATION goals;

2. EDUTAINMENT goals (that is, Entertainment and/or Education);

3. Goal to build a loyal COMMUNITY;

4. What part of YOURSELF will you put into your podcast or screencast or videocast?

5. Is your goal to help COMMUNICATE and deliver your message?

6. Camaraderie goals from a common experience;

or

7. Goal to participate in a key EVENT within your New Media or Podcast space (e.g., International Podcast Day)?

In fact, we have one case-in-point video that is only a few minutes in length, but can give you the key END-GAME goal for Screencasters who want to raise the value of their skills portfolio to increase their brand, their exposure and their opportunity for success and monetization:

Select this link to watch the video PODCASTING FOR SCREENCASTERS.

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Copyright (c) 2015, Matrix Solutions Corporation. All rights reserved.