Sep 30

06- Interview with Ray Ortega and Lon Naylor- Case study for Skills

Ray Ortega is a professional podcaster.  In addition to his own part-time entrepreneurial work as an audio podcaster (with his own shows like The Podcasters Studio and Podcasters Roundtable), his main day-job is that of a video podcaster for a non-profit organization.

In this episode, Ray delivers his story of how he creates video content and then repurposes it as an audio podcast, with the proper iTunes listing and feed to his audience — the Podcasters Roundtable.

In addition, Lon Naylor also describes the formula for repurposing audio podcast episodes into compelling, creative, visually engaging and message-driven screencasts with a good call-to-action.

Lon Naylor - success in screencastingIn fact, Lon completed the opposite approach for repurposing content. He took an audio podcast episode from PodcastReporter.com; and then he added animation, visual images graphics and templates, as well as callouts, zooms, pans and other visual properties to create a quality screencast. You can see this finished work at:

https://www.youtube.com/watch?v=YGXxBbXYIcY

 Podcasting quick tip as screencast:

In this episode’s quick tip, we deliver a screencast for the novice podcaster who has created their final wav file from a free editor (like Audacity) and now would like to encode it as a final mp3 file.

However, using the lame encoder in your podcast workflow path will not deliver the best audio quality if your episode is mainly dialogue or an interview (and not music). There is another mp3 encoder that is free to use, and it is within the iTunes(R) program. It can generate the mp3 final file with a higher quality encoder used for dialog.

This screencast link will walk you through how to (1) take your wav file and import it to iTunes; (2) how to prepare the settings in iTunes for quality mp3 encoding; (3) how to start and finish the mp3 encoding; and (4) how to copy your final mp3 file to your subdirectory for further processing (with mp3TagTools, for instance) or delivery to your media host.

Select this link to view the screencast tip as an mp4 file:

Encoding the final mp3 file with iTunes

Note: this screencast was created as the “raw” version in the workflow of short tutorial screencasts, which use the following steps:

(a) Create the total screencast using Camtasia Studio;

(b) Edit certain sections of the screencast in audio/video with Camtasia Studio (the result is what you see in this link, the “raw” video edited first draft);

While this screencast may suffice for most purposes, there is room for additional touching-up that can really make this screencast a better experience for the viewer/listener who is consuming this tutorial. The other parts of the workflow is what will be discussed in the upcoming course of Screencasting for Podcasters and will be:

(c) Adding animations, callouts and pan/zooms to enhance the visual engagement of the content; and finally,

(d) Adding the visual intro and outro content to complete the final screencast.

As promised, we will deliver podcasting or screencasting quick tips with future episodes of Skills in Screencasts and Podcasts.

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Select this link to listen the audio episode in another window.

Copyright (C) 2014, Matrix Solutions Corporation and Logical Drive Marketing, LLC. All rights reserved.

Sep 16

05- Tips for podcasters on BEING INTERVIEWED — Max Flight

This episode of Skills In Screencasts and Podcasts is repurposed from its original posting on Max Flight’s previous podcast show in iTunes(R) called Podcasting Passion, episode 17.

There are plenty of episodes and posts in the podosphere that deliver advice about what you, as a podcaster, need to know about conducting interviews when you are interviewing other podcasters.

However, this episode is directed for podcasters about interviewing — but not for you, as a podcaster, to interview other podcasters. Rather, it is directed for you, as a podcaster, on being interviewed.

As you will hear in this audio episode, Max Flight goes through several sections about his perspective and planning for being interviewed by another podcaster — with hints and tips — from his experience where he was an interviewee on a podcast show called The Struggling Entrepreneur (episode number 178).

For example, he talks about pre-interview communication, then the actual release for the interviewer and the recording of the interview. He finishes his episode with some suggestions for post-interview actions — such as reviewing the final mp3 from the interviewer and providing head-shot images to the show host.

Also, it is not just luck that provides the formula for success. For podcasters, the path includes hard work, good equipment, total dedication to quality, and the planning and execution of the tasks of starting a business. The path to pursue usually includes the stages of successfully becoming:

– a subject-matter expert; then

– a solution provider who delivers offerings to a target audience; then

– a trusted advisor to a loyal and growing audience; and finally

– a thought leader in the community or field of interest (in this case, podcast consulting and training).

By the way, episode 178 on The Struggling Entrepreneur can be reached at this link:

http://strugglingentrepreneur.com/2012/04

About Max Flight

Max Flight is a success story of a part-time Entrepreneur and hobby-preneur that entered an environment that most people described as “saturated” — especially when his revenue streams started as sponsors and advertisers that had come to him, asking to be on his web site. In 2012, he had several podcast shows that included airplane and flight podcasts, as well as one that was directed to podcasters.

Max Flight - a success story as a podcaster

Max Flight is a mature individual who wanted to complete his career while being a “hobby-preneur” that has a passion for podcasting. He started with his interest in aviation. Since 1996, he had a web site with an aviation directory at the web site called Thirty thousandfeet. He also has a podcast called AirplaneGeeks.com.

Calling himself both an “advanced professional” and an “audio perfectionist,” Max Flight devotes himself to helping others in the area of producing high quality audio podcasts. He himself has good equipment in his home studio, and he provides high-quality audio advice and content to aspiring podcasters.

Although many would have told him time and time again that this market for podcasting services and podcast instruction and podcast education is “saturated,” he proceeded in spite of the warnings, and his is a success story, both in terms of financial success and career success for a post-retirement option.

To communicate with Max Flight, you can go to the web site of

http://www.airplanegeeks.com/contact-us/

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Select this link if you wish to listen to the audio episode in another window.

Copyright (c) 2014, Matrix Solutions Corporation and Max Flight of www.airplanegeeks.com. All rights reserved.

Sep 10

Bonus Episode 1 — What Apple’s announcement means to Podcasters

This is a brief episode that is repurposed from www.PodcastReporter.com, and it will focus on 2 items:

– What the Apple(R) announcement means to podcasters today; and

– An upcoming free webcast on how to podcast.

These are both from Paul Colligan — a name who is a luminary, thought leader and pundit in the podcasting space, as well as the YouTube video space. For screencasters, this progression from pure YouTube video may be important.

He has his own podcasts in the podosphere — in addition to his current podcast show, Thinking Out Loud, he has a recent addition called The Podcast Report (not to confuse it with www.PodcastReporter.com).

Episode13- The Podcast Report

1. The Apple(R) announcement of 9 September 2014

In episode 13 of Paul Colligan’s The Podcast Report, we get Paul’s perspectives on what the April 9, 2014, announcement from Apple(R) means to podcasters, especially in the area of monetization. He focuses on getting away from the old method of making money with your podcast, and he has cases in point with today’s celebrities.

To get the 10-minute summary and perspectives from Paul, you can go to the web site of www.ThePodcastReport and listen to episode 13 — or better yet, we encourage you to subscribe to his podcast on iTunes(R).

2. A FREE Webcast from Paul Colligan on 30 September 2014

In his weekly New Media “newscast email” called HEADS UP TUESDAY, Paul Colligan announced that he will be doing a FREE Live Webcast on “How to Podcast.”

The free event will be around 8pm or 9pm Eastern time on 30 September 2014. You can go to the event at:

https://www.youtube.com/watch?v=AV7cm1ll7Nw

and Paul is soliciting feedback, as well. If there is anything you want to make sure that he covers on the LIVE event, you can post it in the comments at:

https://www.youtube.com/watch?v=AV7cm1ll7Nw

 Cross-promotion with Paul Colligan

 Finally, we wanted to thank Paul for giving the podcast show at

www.PodcastReporter.com

a 60-second promotion on his episode 13 of The Podcast Report  (at the end of the episode).

We will be reciprocating in a future episode and give Paul his message as part of our cross-promotion. This is a great and courteous practice for podcasters to alert their audiences of valuable content that is complimentary to their own topics and themes.

Screencasters can also engage in this practice with other screencasters, as well.

Select this link to listen to the audio episode in another window.

Copyright (c) 2014, Matrix Solutions Corporation. All rights reserved. References to Paul Colligan are from his main site at www.PaulColligan.com. Apple and iTunes are registered trademarks of Apple, Inc.