Aug 30

04- Opportunities for Screencasters and Podcasters – with Lon Naylor

We deliver an interview with Lon Naylor, known to many as “Mr. Learn Camtasia.” He is a professional content creator, with specialties in video and screencasting — especially with PowerPoint(R) and Camtasia Studio(R).

In this episode, Lon and Fred discuss the benefits, the value, the opportunities and the possibilities of monetization when New Media entrepreneurs gain the skills in both podcasting and screencasting. They even go into the environment for mobile apps.

Lon Naylor - success in screencastingAs you will hear in this audio episode, Lon describes the benefit of ‘repurposing your content’ — especially since the audio portion of your content creation has been done. Fred goes into the benefits of creating additional revenue streams and ultimately creating a mobile app derived from your current delivered in either a podcast or screencast.

In continuing with Lon Naylor’s practice of providing free and helpful resources, we will be delivering to you with each episode a tip, a hint, a brief tutorial that can help the screencaster and podcaster in the pursuit of gaining the additional skills needed to increase their portfolio, and therefore grow their audience in a new channel and platform.

You are highly encouraged to review, consume and listen to episode 2 and episode 3 of this podcast show of Skills in Screencasts and Podcasts.

You may contact these podcast show co-hosts in these ways:

– For Lon Naylor, he can be reached at:

sites:  www.LearnCamtasia.com and ScreencastStudios.com

– For Fred Castaneda, he can be reached at:

sites:  www.StrugglingEntrepreneur.com and www.PodcastReporter.com.

– for electronic mail:

email:  SkillsInScreencastsAndPodcasts@gmail.com

 Select this link to listen to the audio episode in another window.

Copyright (C) 2014, Matrix Solutions corporation, Lon Naylor of screencaststudios.com and PodcastReporter.com. All rights reserved.

PowerPoint is a registered trademark of Microsoft Corporation. Camtasia Studio is a registered trademark of TechSmith Corporation. LearnCamtasia is a trademark of www.LearnCamtasia.com.

Aug 30

03- Screencasting for Podcasters – new revenue streams

This is an hour-long presentation for the Podcast Movement Conference elective session in 2014. It deals with ScreenCasting for Podcasters: Additional Revenue streams and Social Media Syndication–with a live case study.

In this presentation, the following topics are covered:

– Why should I do screencasting if I already do Podcasting?

– Becoming a successful Screencaster:

* The Skills

* The opportunity: Creating more revenue streams and income

* The Ease of Screencasting for a podcaster

– A case study: Bonus episode 3 from www.PodcastReporter.com. This is the situation of taking an audio podcast episode published on 18 July 2014 and repurposing it into a screencast with the topic of:  9 Things You Won’t Get if You Don’t Attend the Podcast Movement Conference.

– Lessons Learned

– Recommendations: where do I start?

– Resources Available

– Summary and Q/A

– Lon Naylor as a subject matter expert

We thank Lon Naylor of LearnCamtasia.com and ScreencastStudios.com for his help in the case study.

Lon Naylor - success in screencasting

 

Select this link to view the slides for this presentation.

Select this link to listen to the audio file in a separate window.

Select this link to view a screencast by Lon Naylor to deconstruct the case study.

NOTE: If you view the screencast for the deconstruction of the case study by Lon Naylor, the final product or screencast (which was the subject of the deconstruction) is available right underneath the main deconstruction screencast for your viewing, so you can see how the screencast was produced from just the audio episode of a podcast.

Or you can view the final screencast created at this link:

https://www.youtube.com/watch?v=YGXxBbXYIcY

Coming up next:

The next episode will be an interview-style discussion with co-host Lon Naylor about the opportunities and benefits of podcasting for screencasters and screencasting for podcasters.

Copyright (c) 2014, Matrix Solutions Corporation and Lon Naylor of ScreencastStudios.com and LearnCamtasia.com. All rights reserved.

Aug 28

02- Podcasting for Screencasters

Lon Naylor from ScreencastStudios.com and LearnCamtasia.com delivers a tutorial and deconstruction of how an audio podcast of 13 minutes can be the basis in creating a screencast, with interesting visual story-telling and a call-to-action. He took a portion of an online webinar to help explain the benefits of podcasting to screencasters in this deconstruction, and he explains some of the tools and templates that he used or created to make this happen.

Although this is an audio podcast episode, you can go to the screencast and visual tutorial at:

http://www.learncamtasia.com/podcasts/podcasting-screencasters/

As you will hear in this audio episode, Lon Naylor’s deconstruction shows how a plan with a simple template and consistency can deliver a screencast that can meet the overall objectives of a call-to-action:

– a template created in PowerPoint(R);

– consistent typestyle, typeface, font and color schemes;

– consistent visual layout, including a single graphic image and a single phrase for each of the nine elements of the presentation;

– bulleted lists can be used for lists, as they are “dissolved” in; and

– simple, non-exaggerated animations (i.e., slow fly-ins and move-ins) can add to the visual engagement with the viewer and listener.

You can go to the finished screencast of this case-study tutorial at the following link:

https://www.youtube.com/watch?v=YGXxBbXYIcY

Coming up next:

In the next episode of Skills in Screencasts and Podcasts, we will present an audio session that was delivered at the Podcast Movement conference that delivers ideas, info and suggestions for generating additional revenue streams by adding screencasting to the podcasters’ skills portfolio.

Select this link to listen to the audio episode in another window.

Copyright (C) 2014, Matrix Solutions Corporation and ScreencastStudios.com. All rights reserved.

Aug 28

01- The “Podfather” — Adam Curry on Screencasting and Podcasting

Our inaugural episode of Skills in Screencasts and Podcasts delivers an interview with the “Podfather,” Adam Curry, who discusses New Media importance in the areas of podcasting and screencasting.

Adam Curry on wikipedia.org

Around 2011, there was a movement from the New Media community of content creators to try to get bloggers to add Podcasting to their skills and join the podcasting community — mainly to grow their audience and add another channel for their content.

In 2014, the current movement is to try to get the podcasters to add screencasting to their skill-set — and vice-versa, get screencasters to add podcasting to their skills portfolio. The idea is to grow their audience and increase the possibilities of monetization, generate additional revenue streams and exploit new channels for content distribution.

About Adam Curry:

Born in 1964, he is “on the cusp” of the Baby Boomer range, and is one of the “last of the official Baby-Boomers.” He also has had a history of financial success in making millions, then spending them all, and then finally of being an Entrepreneur that found happiness by living his passion as a “Government Legislation Analyst” in his latest business of podcasting with his show of No Agenda.

After over 6 years of building a loyal audience, he  has proven that the road to his full-time Entrepreneurship is with the business model which he has proven successful — known as the VALUE-FOR-VALUE model.

But to many others in the New Media arena, Adam Curry is also known as the “Pod-Father” —  since he and Dave Winer created the ability to implement successful podcasting. It was this breakthrough that allowed him to explore audio podcasting and create a show that still has a tremendous worldwide following of loyal listeners (known by Adam as “producers” — like the ones in the Hollywood model of entertainment).

This came after a career with MTV and broadcasting. His media experience saw him as part of Mevio.com, (previously known as Podshow) with different podcasts that he also started (like the Daily Source Code).

Born in 1964, he is “on the cusp” of the Baby Boomer range, and is one of the “last of the official Baby-Boomers.” He also has had a history of financial success in making millions, then spending them all, and then finally of being an Entrepreneur that found happiness by living his passion as a “Government Legislation Analyst” in his latest business of podcasting with his show of No Agenda.

After over 6 years of building a loyal audience, he  has proven that the road to his full-time Entrepreneurship is with the business model which he has proven successful — known as the VALUE-FOR-VALUE model.

But to many others in the New Media arena, Adam Curry is also known as the “Pod-Father” —  since he and Dave Winer created the ability to implement successful podcasting. It was this breakthrough that allowed him to explore audio podcasting and create a show that still has a tremendous worldwide following of loyal listeners (known by Adam as “producers” — like the ones in the Hollywood model of entertainment).

This came after a career with MTV and broadcasting. His media experience saw him as part of Mevio.com, (previously known as Podshow) with different podcasts that he also started (like the Daily Source Code).

However, almost seven years ago, he started his flagship podcast show called NO AGENDA with his co-host, columnist John C. Dvorak. As an entrepreneur, he has developed the format and content of the show.

You will notice that Adam Curry has several “firsts” in his success as a full-time podcaster-entrepreneur:

(1) He provides docoumented deconstruction, information of value and entertainment;

(2) He created his own position and title as a Government Legislation Analyst. Yes, he actually READS, analyzes and deciphers each governmental bill, proclamation, executive order, and United Nations document–and he even highlights the pertinent sections that can provide you, the listener, with critical thinking and and intelligent basis for making decisions and being well-informed. The documents and other valuable information are part of his extraordinary show notes, which are free to the listener from his podcast web site.

(3) He has proven that his business model of VALUE-FOR-VALUE can be a successful one (and so far, a sustainable one) by building a loyal audience and receiving willing donations for the value that the audience receives.

Select this link to listen to the audio episode.

Copyright (C) 2014, Matrix Solutions Corporation and Adam Curry. All rights reserved.

Aug 28

00- Welcome to SKILLS IN SCREENCASTS AND PODCASTS

Welcome to SKILLS in SCREENCASTS and PODCASTS(TM). This podcast will help aspiring New Media professionals — as well as those already engaged in Podcasting and Screencasting — to increase and add new skills to their professional portfolios.

Your hosts will be:

Lon Naylor , an experienced Video and Screencast Instructor and Professional (sometimes known as “Mr. Camtasia”), who has his sites of both

ScreencastStudios.com and ScreencastProfits.com.

and he is also a Partner in the popular training site and program at:

LearnCamtasia.com

-and

Fred Castaneda, an experienced Podcaster with several Podcast shows.In addition to the popular Struggling Entrepreneur, he is the Podcast Reporter at PodcastReporter.com

Whether you are an entrepreneur looking to monetize and include New Media into your marketing mix — or a hobbyist — who is interested in New Media, podcasting, screencasting and other content creation, this podcast series can deliver information, hints, tips and some training insights for you.

We recommend that you please subscribe to this show, so that you can get each episode automatically as soon as it is released.

Coming up next:

Our first episode 01 will be an interview with Adam Curry of the No Agenda podcast, who is known as the “Podfather” — as he helped to make possible podcasting for us all. He will discuss New Media and screencasting for podcasters.

Select this link to listen to the audio episode in another window.

Copyright (c) 2014, Matrix Solutions Corporation and ScreencastStudios.com. All rights reserved.